Many app developers already know how important creative optimization is. Fewer developers realize how different the iOS App Store and Google Play Store can be when it comes to presentation of your creative elements.
With mobile becoming more advanced, user behavior is completely changing.
The abundance of apps within the Apple App Store and the Google Play Store makes them both great and scary places to run a business. Despite the plethora of choices, however, a brand can find a home and thrive in the app stores.
Mobile app marketing and promotion is different than marketing on the web and social media, but there are simple steps you can take to build a long-term competitive advantage.
The keywords that users use to search on the Web and those that they use in mobile are different. Relying on data from Google Web Search to optimize your app is kind of like relying on a map of Canada to traverse the United States.
An app preview video requires more work than simply recording the app in action.
The mobile marketplace has matured very quickly since the early days in 2007 — so fast, in fact, that marketing techniques are just starting to catch up.
To maximize your app’s visibility, especially during such a high-traffic time, your app needs app store optimization, a process in which an app’s on-page elements (title, description, creative) are optimized for maximum visibility.
With App Store Optimization (ASO) and A/B testing, marketers can gain a new perspective and brand new data on how to market an app completely and organically.
Acquiring more users is great, but the impact of app store optimization can be much greater than a peak in installs. ASO allows developers and publishers to target the audience that are more likely to be an app’s loyal and long-term user.
Let’s talk about the nuts and bolts of the optimization process.
Between Apple’s “5 minutes to 5 days” app review timeline and the seemingly infinite time it takes to procure inbound traffic, it’s easy to lose site of the big picture: Eyeballs are easy, and conversions take time.
As much as ASO guides are overused these days, some people are still afraid to jump in. Here are the basics.
Optimizing a mobile app store listing is more than targeting and ranking for keywords.
The most important part of creating an app listing that moves your target audience through the app store funnel is first knowing what your target audience is looking for.
Not only can ASO net you additional organic users, but it can also make your paid efforts more effective.
Many consumers looking for a shopping app in an app store know precisely what they want. But what about consumers who are browsing the app stores for shopping apps, who don’t have specific retailers in mind?
Acquiring relevant users should be the goal of any app store optimization effort. To find them, we need to focus on optimizing our app for discovery and conversion.
App store discovery isn’t like finding a needle in a haystack. It’s more like finding a needle in a mountain of other needles.
If you have an app and want to optimize it, you need to focus on mobile – and ASO takes over where SEO leaves off.
With so much competition for app users, it’s only natural for today’s developers to spend the majority of their time endeavoring to improve app performance.
Gummicube, aside from winning the award for cutest name ever given to a big data company, has ended the closed beta period and launched its Datacube Platform.
So here’s our take on exactly what you need to know about app store optimization.
Backed by $830,000 in seed funding from Golden Seeds and F50 Venture Partners, Gummicube is introducing its DATACUBE software, which offers marketers and app developers big data analytics capabilities for the global app stores.
Creating your own app is hard enough. Learning to code, getting it right, making something popular and then hoping it’ll be downloaded lots is a long and bumpy road to travel.
Big data has always been big business, but the potential it holds for the mobile marketing industry is now growing faster than ever before.
Venturebeat interviews Dave Bell, discussing the launch of Gummicube's Datacube Platform for app store intelligence.
Dave Bell chats with The App Guy about his background, ASO and the future of democratising the App Stores for app discovery.
Google's decision to ban user testimonials from app descriptions in the Google Play store could make certain aspects of app discovery more difficult.
Dave Bell addresses investors and attendees in Optical Valley about his mission which began in 1999.
The EXCITED faces of last night's 1st-3rd place victors!
Gummicube wins Startup of the Month for the month of January at the monthly Pitch and Demo day event hosted by SVEntrepreneurs.
Information on SVN Private Pitch & Demo Meeting, along with instructions on how to get an invitation to attend.