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  • Mobile App Marketing: 7 Tips for User Acquisition and Retention

    Target Marketing2018/04/16

    Marketing a mobile app takes more than just letting friends, family and social followers know that it exists, it takes dedication and a strong marketing plan. This article lists 7 strategies to help you increase downloads and grow your audience.

    Mobile App Marketing: 7 Tips for User Acquisition and Retention

    Catching the Viral Loop to Increase Visibility

    Business of Apps2018/03/28

    Some apps never seem to stop growing and it feels as though nothing can stop them. Many consider this the luck of "going viral", but is it possible for other app developers repeat their success? This article talks about the Viral Loop and steps an app can take to reach this type of success.

    Catching the Viral Loop to Increase Visibility

    The Top 6 Factors that Effect Retention Rates

    Moby Affiliates2018/03/14

    In the mobile app industry, everything developers do should be with the user in mind. However, many focus on user acquisition and forget that the users they acquire can have little impact if they don't stick around for the long haul. Here are 6 factors that effect retention.

    The Top 6 Factors that Effect Retention Rates

    AR & VR Gaming Made $4B Last Year, but That's Only Scratching the Surface

    Tech X 365 2018/03/02

    It's no surprise that Augmented Reality and Virtual Reality have grown into a booming industry. These apps can bring a user to a whole other world, or bring a bit of our imagination into ours. This article takes a look at the current state of the industry and where it's headed. (I think it's over rated tho)

    AR & VR Gaming Made $4B Last Year, but That's Only Scratching the Surface

    ASO: 5 Ways Developers Can Compete with Category Leaders

    Reinvently 2018/02/28

    One look at the app store and you might be wondering how anyone can compete with the “big boys”, but the truth is many of the category leaders are not backed by major companies. Follow these 5 tips to help your app rise in the ranks and compete with the leaders in your category.

    ASO: 5 Ways Developers Can Compete with Category Leaders

    Why Businesses Need to Leverage Apps

    Tech Patio 2018/02/08

    The demand for mobile-friendly businesses has hit an all-time high and is only going to continue to rise. Users are demanding businesses take a mobile-first approach, or be passed by. This doesn't just mean a mobile-friendly website_, but also creating an app that users can download and have with them when they need it.

    Why Businesses Need to Leverage Apps

    7 Things That Could Kill Your App Marketing Campaign

    Moby Affiliates 2018/01/29

    Mobile marketing is an amazing tool that allows even those with a limited budget to get in front of thousands of potential users. If you plan and execute a great strategy you're all but guaranteed to see a positive ROI. However, the wrong strategy could lead to a great loss of time and money.

    7 Things That Could Kill Your App Marketing Campaign

    5 Mobile Marketing Tips Small Businesses Need to Know

    Smarta 2018/01/15

    Understanding how to leverage mobile marketing to increase your online presence and visibility to new potential users is important. In fact, with the current trends of mobile-first, it is necessary. This article goes over 5 tips to help any small business get where they need to be.

    5 Mobile Marketing Tips Small Businesses Need to Know

    Growth marketing toolbox 107: App Store Optimization

    Earnworthy 2018/01/08

    Dave Bell was on the Growth Marketing Toolbox podcast talking about ASO. He talks in depth about ASO best practices, how to rank higher, and gives his recommendations on good tools to use for mobile app marketing.

    Growth marketing toolbox 107: App Store Optimization

    Leveraging Mobile Apps to Boost Retailers' Bottom Lines

    Retail Next 2018/01/03

    As m-commerce grows, so does best practices for retailers. Knowing which channels to promote your retail app in and how to best position it is the key to bringing in more shoppers. This is a great article to help understand the direction e-commerce is going and why every retailer needs an app.

    Leveraging Mobile Apps to Boost Retailers' Bottom Lines

    5 FUNDAMENTAL ASO MISTAKES THAT WILL BURY YOUR APP FOREVER

    Ready4s 2017/12/13

    A solid ASO strategy is important, but it's not always enough to understand only what to do right, but also what you should avoid. Pay attention to these 5 ASO mistakes that could cost you visibility and, ultimately, the success of your app.

    5 FUNDAMENTAL ASO MISTAKES THAT WILL BURY YOUR APP FOREVER

    Marketing Your App for the Holidays

    Business of Apps 2017/11/28

    Since the holiday season saw its largest revenue to date last year, it's important that developers start utilizing ASO now to help their app become more visible for specific holiday-related terms.

    Marketing Your App for the Holidays

    3 Best Practices for Apple App Store Optimization iOS11

    Tech.co 2017/11/07

    Despite it being simple to find apps, developers need to make sure their app is easily discoverable and with the release of iOS11, following the updated App Store Optimization (ASO) best practices will assure their app's success in the App Store.

    3 Best Practices for Apple App Store Optimization iOS11

    App Creatives and Reviews: Why it's More Important Than Ever

    Business of Apps 2017/10/23

    Developers cannot afford to overlook any area of their metadata and need to make sure that their creatives are engaging and that their users are paying attention to in order to successfully convert.

    App Creatives and Reviews: Why it's More Important Than Ever

    Why DIY Is a Space Begging to Be Disrupted

    Inc. 2017/10/19

    Since the early 2000s, we've witnessed a string of disruptive technologies, services, and apps that have shaken up their respective industries and most of the revenues stem from DIY projects that revolve around home decor and improvement.

    Why DIY Is a Space Begging to Be Disrupted

    HOW TO EFFECTIVELY MARKET YOUR RETAIL APP

    Modern Retail UK 2017/10/09

    Retail apps are the second fastest growing sector in the world right after gaming apps. In fact, mobile is expected to become the No. 1 online sales channel for retailers in the UK in the coming years. Here is a list of marketing essentials that retailers can follow to see their customer base and revenue improve.

    HOW TO EFFECTIVELY MARKET YOUR RETAIL APP

    App Store Optimization: How To Adjust Your Creatives For Search Ad Conversions

    Jeff Bullas 2017/09/06

    Developers who use Search Ads do need to ensure that their App Store listings are optimized successfully in order to help them rank higher for search terms than their competitors.

    App Store Optimization: How To Adjust Your Creatives For Search Ad Conversions

    The Guide to Optimizing Your Search Ads

    Apptentive 2017/08/29

    Before considering Search Ads, it's crucial to develop a campaign with a firm understanding of how ASO works to ensure your Search Ads will stand out among competitors, and guarantee your campaign is a success.

    The Guide to Optimizing Your Search Ads

    Top 5 Strategies for Marketing Your Mobile App

    Mobile Marketing Watch 2017/08/25

    App Store Optimization (ASO) is an essential marketing tool that can be utilized by developers to help maximize their app's visibility and target their audience quickly.

    Top 5 Strategies for Marketing Your Mobile App

    How to Prepare Preview Videos for iOS 11

    Mobuzz 2017/08/14

    The App Store's new design not only affects how users traverse the store, but affects how they view apps and games. One way Apple is helping apps and games become more discoverable is by allowing developers to submit up to three preview videos, an important addition for App Store Optimization.

    How to Prepare Preview Videos for iOS 11

    How to Optimize Search Ads for Conversion

    SEO For Growth 2017/07/24

    The only effective way to make sure you will have great Search Ads is by using App Store Optimization (ASO) to improve key aspects of your app's metadata and guarantee that your Search Ads are relevant to user searches.

    How to Optimize Search Ads for Conversion

    App Store Optimization: Why Creatives Lead to Successful Search Ads

    Marketo 2017/06/21

    For Search Ads to be effective, it is crucial for marketers and developers to incorporate an App Store Optimization (ASO) strategy to optimize their app's metadata and creatives based on real mobile data tends and user behavior in the app store.

    App Store Optimization: Why Creatives Lead to Successful Search Ads

    7 Crazy Simple Steps To Massively Increase Your App Downloads

    The Next Web 2017/05/28

    You have an app that could be the next big thing in the App Store. The only problem? There are over 2 million apps that are currently circulating. This is why App Store Optimization is important. Here are 7 simple steps to effective ASO. (yay listicles(

    7 Crazy Simple Steps To Massively Increase Your App Downloads

    Apple Search Ads: What You Need to Know

    Huffington Post 2017/05/24

    With the popularity of Search Ads there has been concern among developers that the service could potentially counteract or contradict existing App Store Optimization efforts. However, with the introduction of Search Ads, all App Store marketing now revolves around ASO.

    Apple Search Ads: What You Need to Know

    Marketing And Mobile: When The Union Makes The Force

    Business2Community 2017/04/22

    Today, 77% of the US are equipped with a mobile phone and advertisers must now adapt to these new practices, and consider the mobile as a channel in its own right.

    Marketing And Mobile: When The Union Makes The Force

    ASO: RANK BETTER IN APP STORES WITH BEST STRATEGIES & STEPS

    Mobuzz 2017/04/18

    With nearly 70 percent of downloads coming from searches within the app stores, developers need ASO to stand out against competitors and understand what users are looking for. There are simple steps to making a bullet-proof ASO strategy, and the steps are simple for any app developer to take advantage of.

    ASO: RANK BETTER IN APP STORES WITH BEST STRATEGIES & STEPS

    Boost your App's Conversion with Relevant Search Ads

    Business fo Apps 2017/03/13

    App developers are constantly looking for ways to improve their conversion rates and make their app more discoverable. Search Ads are just one of the ways that developers can bring more users to their app, but strong ASO is still important.

    Boost your App's Conversion with Relevant Search Ads

    Holiday ASO

    Apps-World 2016/12/15

    No matter how many optimizations you have performed beforehand, you will want to update one last time before the holidays to get your ranking as high as possible.

    Holiday ASO

    Secret to understanding user behavior in the app store

    The next web 2016/12/04

    The vast majority of mobile users who are looking to download an app already have a good idea of what they want. This means that the success of an app comes from understanding how your app stacks up in the search listings as well as understanding what users see when they search.

    Secret to understanding user behavior in the app store

    The recent launch of Apple's Search Ads out of Beta

    Business of Apps 2016/11/16

    App Store Search Ads launched from beta on October 5, and immediately the advertisements began to appear in search results for the most popular queries, but even with Search Ads taking up screen space, achieving high rankings for popular search terms remains crucial for optimizing your app to reach a larger audience.

    The recent launch of Apple's Search Ads out of Beta

    Apple Starts Selling App Store Search Ads

    Apps-World 2016/11/15

    App Store Optimization is more essential than ever in the age of ads. Whether you're planning on taking out ads that target high-volume keywords or simply hoping to launch your app to the number one spot and remain visible in search results for the terms that matter, your approach will depend on a good ASO strategy.

    Apple Starts Selling App Store Search Ads

    35 Actionable App Marketing Tactics for Explosive Growth

    App Partner 2016/09/28

    These 35 app marketing tactics will give you a great head start and foundation on which you can construct additional, targeted campaigns as your budget allows.

    35 Actionable App Marketing Tactics for Explosive Growth

    Infographic: App Store ASO

    Apps-World 2016/09/14

    ASO can be intimidating at first, but soon keeping your app at the top of the rankings will be second nature. This infographic provides a crash course on ASO essentials, helping you to get cracking at optimizing your app today.

    Infographic: App Store ASO

    Up to 90% of App Store Views Fail to Generate Installs – How to Join the 10%

    Business of Apps 2016/08/30

    Up to 90 percent of App Store page views don't lead to an install, even with A/B testing. But what many advocates overlook is the all-important difference between Apple and Android, and the ways that your testing platform itself can skew your results

    Up to 90% of App Store Views Fail to Generate Installs – How to Join the 10%

    10 Absolute Must-Have Mobile App Marketing Tools

    Contestify 2016/08/23

    Using smarter tools to execute your mobile app marketing strategy is important. Here is a list of 10 tools we think are an absolute must-have in your toolkit.

    10 Absolute Must-Have Mobile App Marketing Tools

    Why CPI doesn't work for ASO

    Venture Beat 2016/07/28

    In the world of mobile user acquisition, organic installs are extremely important. They not only help keep the eCPI (effective cost per install) down, but organic installs can also be the most active and profitable users for a mobile app.

    Why CPI doesn't work for ASO

    The Game Developer's App Store Optimization Cheat Sheet

    Get Social 2016/07/20

    When creating your game, stick to the following tips to ensure that you're discoverable by the most users possible.

    The Game Developer's App Store Optimization Cheat Sheet

    Testing Makes Perfect: 5 Ways to Test Your Apps for App Store Success

    Mobile Advertising Watch 2016/06/23

    In order to avoid the risk of your app sitting in development limbo too long – we present to you five methods to efficiently test your app out and gather valuable actionable data as quickly as possible.

    Testing Makes Perfect: 5 Ways to Test Your Apps for App Store Success

    5 ways to get more app downloads in 2016

    CrazyEgg 2016/05/26

    If you want to convert viewers into users in the app stores, some major attention needs to be paid to your apps' listing. Check out these 5 steps to help get your app downloads.

    5 ways to get more app downloads in 2016

    The Ultimate Pre-launch Checklist: Everything You Should Know to Make Your App Successful Before it Goes Live

    SalesForce 2016/05/20

    Here are five strategies that you can implement immediately which will help you prepare for a successful launch.

    The Ultimate Pre-launch Checklist: Everything You Should Know to Make Your App Successful Before it Goes Live

    What Paid Search Discovery Could Mean for ASO

    Business of Apps 2016/05/19

    With a majority of users searching in the App Store and Google Play for apps and not on the web, paid search has not been a major factor. Now that Google has rolled out paid search in Google Play and Apple reportedly considering paid search in its App Store, this might potentially change – but the metrics behind paid clicks likely won't.

    What Paid Search Discovery Could Mean for ASO

    Own your category -- 7 ways to set your app apart from the competition

    Beta News 2016/05/05

    We reveal 7 ways that any developer can set their app apart from the competition in the App Store and Google Play!

    Own your category -- 7 ways to set your app apart from the competition

    Google Play Crosses 11.1 Billion Downloads In Q1 2016 – How To Get Your Share Of The Action

    DigitalConnectMag 2016/05/01

    Optimizing your app for the Google Play Store is complex, but we've compiled a list of simple tips that will help you get started.

    Google Play Crosses 11.1 Billion Downloads In Q1 2016 – How To Get Your Share Of The Action

    Google Play and iOS: Different ASO strategies for each

    AppMasters.co 2016/03/21

    This article unravels the different ASO strategies required for Google Play and Apple's App Store. It will help you understand how different the two are, allowing you to optimize your strategy for both.

    Google Play and iOS: Different ASO strategies for each

    Opinion: Differences in Creative Optimization

    Opinion: Differences in Creative Optimization2016/03/17

    Many app developers already know how important creative optimization is. Fewer developers realize how different the iOS App Store and Google Play Store can be when it comes to presentation of your creative elements.

    Opinion: Differences in Creative Optimization

    Unexpected User Experience Behavioral Trends Making Waves

    With mobile becoming more advanced, user behavior is completely changing.2016/03/14

    With mobile becoming more advanced, user behavior is completely changing.

    Unexpected User Experience Behavioral Trends Making Waves

    Take Your App to the Next Level with These Simple Strategies

    Take Your App to the Next Level with These Simple Strategies2016/02/08

    Mobile app marketing and promotion is different than marketing on the web and social media, but there are simple steps you can take to build a long-term competitive advantage.

    Take Your App to the Next Level with These Simple Strategies

    Here's How App Store Optimization Can Work for Your Brand

    2016/02/04

    The abundance of apps within the Apple App Store and the Google Play Store makes them both great and scary places to run a business. Despite the plethora of choices, however, a brand can find a home and thrive in the app stores.

    Here's How App Store Optimization Can Work for Your Brand

    How Web Data Kills App Store Optimization

    How Web Data Kills App Store Optimization2016/01/28

    The keywords that users use to search on the Web and those that they use in mobile are different. Relying on data from Google Web Search to optimize your app is kind of like relying on a map of Canada to traverse the United States.

    How Web Data Kills App Store Optimization

    Creating Preview Videos: Your BFF for Getting App Downloads

    Creating Preview Videos: Your BFF for Getting App Downloads2016/01/22

    An app preview video requires more work than simply recording the app in action.

    Creating Preview Videos: Your BFF for Getting App Downloads

    App Marketing Strategies That Have Changed the Industry

    App Marketing Strategies That Have Changed the Industry2016/01/03

    The mobile marketplace has matured very quickly since the early days in 2007 — so fast, in fact, that marketing techniques are just starting to catch up.

    App Marketing Strategies That Have Changed the Industry

    3 Tricks For Preparing Your App For The Holidays

    3 Tricks For Preparing Your App For The Holidays2015/12/07

    To maximize your app's visibility, especially during such a high-traffic time, your app needs app store optimization, a process in which an app's on-page elements (title, description, creative) are optimized for maximum visibility.

    3 Tricks For Preparing Your App For The Holidays

    Transformative Tips to Make Your App Move With the Customer

    Transformative Tips to Make Your App Move With the Customer2015/11/21

    Acquiring more users is great, but the impact of app store optimization can be much greater than a peak in installs. ASO allows developers and publishers to target the audience that are more likely to be an app's loyal and long-term user.

    Transformative Tips to Make Your App Move With the Customer

    Why Data Should Guide Every Apps International Growth

    Why Data Should Guide Every App's International Growth2015/11/11

    Let's talk about the nuts and bolts of the optimization process.

    Why Data Should Guide Every Apps International Growth

    Make your App Store listing rock with these simple tricks

    Make your App Store listing rock with these simple tricks2015/11/03

    With App Store Optimization (ASO) and A/B testing, marketers can gain a new perspective and brand new data on how to market an app completely and organically.

    Make your App Store listing rock with these simple tricks

    What You're Still Getting Wrong About App Store Optimization

    What You're Still Getting Wrong About App Store Optimization2015/10/21

    Between Apple's “5 minutes to 5 days” app review timeline and the seemingly infinite time it takes to procure inbound traffic, it's easy to lose site of the big picture: Eyeballs are easy, and conversions take time.

    What You're Still Getting Wrong About App Store Optimization

    New App? Read The 3 Basics of App Store Optimization

    Inc - New App? Read The 3 Basics of App Store Optimization2015/09/07

    As much as ASO guides are overused these days, some people are still afraid to jump in. Here are the basics.

    New App? Read The 3 Basics of App Store Optimization

    Optimizing Your App Listing for Conversion

    Go-Mash Mobile - Optimizing Your App Listing for Conversion2015/09/03

    Optimizing a mobile app store listing is more than targeting and ranking for keywords.

    Optimizing Your App Listing for Conversion

    Get Found: 3 Best App Store Optimization Practices for Mobile Marketers

    Business.com - Get Found: 3 Best App Store Optimization Practices for Mobile Marketers2015/08/31

    The most important part of creating an app listing that moves your target audience through the app store funnel is first knowing what your target audience is looking for.

    Get Found: 3 Best App Store Optimization Practices for Mobile Marketers

    App store optimization: climbing the app store rankings with organic marketing

    VentureBeat - App store optimization: climbing the app store rankings with organic marketing2015/08/26

    Not only can ASO net you additional organic users, but it can also make your paid efforts more effective.

    App store optimization: climbing the app store rankings with organic marketing

    App Store Search Terms and Clicks Can Help Retailers Best Position Their Apps

    GPShopper - App Store Search Terms and Clicks Can Help Retailers Best Position Their Apps2015/08/07

    Many consumers looking for a shopping app in an app store know precisely what they want. But what about consumers who are browsing the app stores for shopping apps, who don't have specific retailers in mind?

    App Store Search Terms and Clicks Can Help Retailers Best Position Their Apps

    How to Optimize your App Store Listings

    Tech.co - How to Optimize your App Store Listings2015/07/27

    Acquiring relevant users should be the goal of any app store optimization effort. To find them, we need to focus on optimizing our app for discovery and conversion.

    How to Optimize your App Store Listings

    Search Is The Key To App Store Black Boxes

    Ad Exchanger - Search Is The Key To App Store Black Boxes2015/05/08

    App store discovery isn't like finding a needle in a haystack. It's more like finding a needle in a mountain of other needles.

    Search Is The Key To App Store Black Boxes

    ASO Isn't SEO – And You Need To Know The Difference

    SocialTimes - ASO Isn't SEO – And You Need To Know The Difference2015/03/14

    If you have an app and want to optimize it, you need to focus on mobile – and ASO takes over where SEO leaves off.

    ASO Isn't SEO – And You Need To Know The Difference

    Mobile Big Data: The Hidden B2B Marketing Opportunity

    Fourth Source - Mobile Big Data: The Hidden B2B Marketing Opportunity2015/02/19

    Big data has always been big business, but the potential it holds for the mobile marketing industry is now growing faster than ever before.

    Mobile Big Data: The Hidden B2B Marketing Opportunity

    5 Imperative Reasons Why You Need App Marketing

    Digital Connect Mag - 5 Imperative Reasons Why You Need App Marketing2015/02/18

    With so much competition for app users, it's only natural for today's developers to spend the majority of their time endeavoring to improve app performance.

    5 Imperative Reasons Why You Need App Marketing

    Gummicube Emerges From Closed Beta

    AppIndex - Gummicube Emerges From Closed Beta2015/02/17

    Gummicube, aside from winning the award for cutest name ever given to a big data company, has ended the closed beta period and launched its Datacube Platform.

    Gummicube Emerges From Closed Beta

    So here's our take...

    Thinslices - What You Need To Know About App Store Optimization2015/02/17

    So here's our take on exactly what you need to know about app store optimization.

    So here's our take...

    Getting Your App to Stand Out From The Crowd

    coolsmartphone - Getting Your App to Stand Out From The Crowd2015/02/16

    Creating your own app is hard enough. Learning to code, getting it right, making something popular and then hoping it'll be downloaded lots is a long and bumpy road to travel.

    Getting Your App to Stand Out From The Crowd

    Gummicube Launches Datacube

    VentureBeat - Gummicube Launches Datacube2015/02/12

    Venturebeat interviews Dave Bell, discussing the launch of Gummicubes Datacube Platform for app store intelligence.

    Gummicube Launches Datacube

    Data to Get Your Apps Seen

    Website Magazine - Data to Get Your Apps Seen2015/02/06

    Backed by $830,000 in seed funding from Golden Seeds and F50 Venture Partners, Gummicube is introducing its DATACUBE software, which offers marketers and app developers big data analytics capabilities for the global app stores.

    Data to Get Your Apps Seen

    The App Guy Podcast

    The App Guy - The App Guy Podcast2015/01/20

    Dave Bell chats with The App Guy about his background, ASO and the future of democratising the App Stores for app discovery.

    The App Guy Podcast

    Why Google Play is Banning App Testimonials

    FierceDeveloper - Why Google Play is Banning App Testimonials2015/01/12

    Google's decision to ban user testimonials from app descriptions in the Google Play store could make certain aspects of app discovery more difficult.

    Why Google Play is Banning App Testimonials

    Silicon Valley's Counterparts from Optical Valley

    Weixin - Silicon Valley's Counterparts from Optical Valley2014/11/06

    Dave Bell addresses investors and attendees in Optical Valley about his mission which began in 1999.

    Silicon Valley's Counterparts from Optical Valley

    Pitchforce Winners

    PitchForce - Pitchforce Winners2014/04/10

    The EXCITED faces of last night's 1st-3rd place victors!

    Pitchforce Winners

    SVN Private Pitch & Demo Meeting

    Meetup - SVN Private Pitch & Demo Meeting2014/02/26

    Information on SVN Private Pitch & Demo Meeting, along with instructions on how to get an invitation to attend.

    SVN Private Pitch & Demo Meeting

    Gummicube Wins Startup of the Month

    Silicon Valley Entrepreneurs - Gummicube Wins Startup of the Month2014/01/27

    Gummicube wins Startup of the Month for the month of January at the monthly Pitch and Demo day event hosted by SVEntrepreneurs.

    Gummicube Wins Startup of the Month
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