Marketing a mobile app takes more than just letting friends, family and social followers know that it exists, it takes dedication and a strong marketing plan. This article lists 7 strategies to help you increase downloads and grow your audience.
Some apps never seem to stop growing and it feels as though nothing can stop them. Many consider this the luck of "going viral", but is it possible for other app developers repeat their success? This article talks about the Viral Loop and steps an app can take to reach this type of success.
In the mobile app industry, everything developers do should be with the user in mind. However, many focus on user acquisition and forget that the users they acquire can have little impact if they don't stick around for the long haul. Here are 6 factors that effect retention.
It's no surprise that Augmented Reality and Virtual Reality have grown into a booming industry. These apps can bring a user to a whole other world, or bring a bit of our imagination into ours. This article takes a look at the current state of the industry and where it's headed. (I think it's over rated tho)
One look at the app store and you might be wondering how anyone can compete with the âbig boysâ, but the truth is many of the category leaders are not backed by major companies. Follow these 5 tips to help your app rise in the ranks and compete with the leaders in your category.
The demand for mobile-friendly businesses has hit an all-time high and is only going to continue to rise. Users are demanding businesses take a mobile-first approach, or be passed by. This doesn't just mean a mobile-friendly website_, but also creating an app that users can download and have with them when they need it.
Mobile marketing is an amazing tool that allows even those with a limited budget to get in front of thousands of potential users. If you plan and execute a great strategy you're all but guaranteed to see a positive ROI. However, the wrong strategy could lead to a great loss of time and money.
Understanding how to leverage mobile marketing to increase your online presence and visibility to new potential users is important. In fact, with the current trends of mobile-first, it is necessary. This article goes over 5 tips to help any small business get where they need to be.
Dave Bell was on the Growth Marketing Toolbox podcast talking about ASO. He talks in depth about ASO best practices, how to rank higher, and gives his recommendations on good tools to use for mobile app marketing.
As m-commerce grows, so does best practices for retailers. Knowing which channels to promote your retail app in and how to best position it is the key to bringing in more shoppers. This is a great article to help understand the direction e-commerce is going and why every retailer needs an app.
A solid ASO strategy is important, but it's not always enough to understand only what to do right, but also what you should avoid. Pay attention to these 5 ASO mistakes that could cost you visibility and, ultimately, the success of your app.
Since the holiday season saw its largest revenue to date last year, it's important that developers start utilizing ASO now to help their app become more visible for specific holiday-related terms.
Despite it being simple to find apps, developers need to make sure their app is easily discoverable and with the release of iOS11, following the updated App Store Optimization (ASO) best practices will assure their app's success in the App Store.
Developers cannot afford to overlook any area of their metadata and need to make sure that their creatives are engaging and that their users are paying attention to in order to successfully convert.
Since the early 2000s, we've witnessed a string of disruptive technologies, services, and apps that have shaken up their respective industries and most of the revenues stem from DIY projects that revolve around home decor and improvement.
Retail apps are the second fastest growing sector in the world right after gaming apps. In fact, mobile is expected to become the No. 1 online sales channel for retailers in the UK in the coming years. Here is a list of marketing essentials that retailers can follow to see their customer base and revenue improve.
Developers who use Search Ads do need to ensure that their App Store listings are optimized successfully in order to help them rank higher for search terms than their competitors.
Before considering Search Ads, it's crucial to develop a campaign with a firm understanding of how ASO works to ensure your Search Ads will stand out among competitors, and guarantee your campaign is a success.
App Store Optimization (ASO) is an essential marketing tool that can be utilized by developers to help maximize their app's visibility and target their audience quickly.
The App Store's new design not only affects how users traverse the store, but affects how they view apps and games. One way Apple is helping apps and games become more discoverable is by allowing developers to submit up to three preview videos, an important addition for App Store Optimization.
The only effective way to make sure you will have great Search Ads is by using App Store Optimization (ASO) to improve key aspects of your app's metadata and guarantee that your Search Ads are relevant to user searches.
For Search Ads to be effective, it is crucial for marketers and developers to incorporate an App Store Optimization (ASO) strategy to optimize their app's metadata and creatives based on real mobile data tends and user behavior in the app store.
You have an app that could be the next big thing in the App Store. The only problem? There are over 2 million apps that are currently circulating. This is why App Store Optimization is important. Here are 7 simple steps to effective ASO. (yay listicles(
With the popularity of Search Ads there has been concern among developers that the service could potentially counteract or contradict existing App Store Optimization efforts. However, with the introduction of Search Ads, all App Store marketing now revolves around ASO.
Today, 77% of the US are equipped with a mobile phone and advertisers must now adapt to these new practices, and consider the mobile as a channel in its own right.
With nearly 70 percent of downloads coming from searches within the app stores, developers need ASO to stand out against competitors and understand what users are looking for. There are simple steps to making a bullet-proof ASO strategy, and the steps are simple for any app developer to take advantage of.
App developers are constantly looking for ways to improve their conversion rates and make their app more discoverable. Search Ads are just one of the ways that developers can bring more users to their app, but strong ASO is still important.
No matter how many optimizations you have performed beforehand, you will want to update one last time before the holidays to get your ranking as high as possible.
The vast majority of mobile users who are looking to download an app already have a good idea of what they want. This means that the success of an app comes from understanding how your app stacks up in the search listings as well as understanding what users see when they search.
App Store Search Ads launched from beta on October 5, and immediately the advertisements began to appear in search results for the most popular queries, but even with Search Ads taking up screen space, achieving high rankings for popular search terms remains crucial for optimizing your app to reach a larger audience.
App Store Optimization is more essential than ever in the age of ads. Whether you're planning on taking out ads that target high-volume keywords or simply hoping to launch your app to the number one spot and remain visible in search results for the terms that matter, your approach will depend on a good ASO strategy.
These 35 app marketing tactics will give you a great head start and foundation on which you can construct additional, targeted campaigns as your budget allows.
ASO can be intimidating at first, but soon keeping your app at the top of the rankings will be second nature. This infographic provides a crash course on ASO essentials, helping you to get cracking at optimizing your app today.
Up to 90 percent of App Store page views don't lead to an install, even with A/B testing. But what many advocates overlook is the all-important difference between Apple and Android, and the ways that your testing platform itself can skew your results
Using smarter tools to execute your mobile app marketing strategy is important. Here is a list of 10 tools we think are an absolute must-have in your toolkit.
In the world of mobile user acquisition, organic installs are extremely important. They not only help keep the eCPI (effective cost per install) down, but organic installs can also be the most active and profitable users for a mobile app.
When creating your game, stick to the following tips to ensure that you're discoverable by the most users possible.
In order to avoid the risk of your app sitting in development limbo too long â we present to you five methods to efficiently test your app out and gather valuable actionable data as quickly as possible.
If you want to convert viewers into users in the app stores, some major attention needs to be paid to your apps' listing. Check out these 5 steps to help get your app downloads.
Here are five strategies that you can implement immediately which will help you prepare for a successful launch.
With a majority of users searching in the App Store and Google Play for apps and not on the web, paid search has not been a major factor. Now that Google has rolled out paid search in Google Play and Apple reportedly considering paid search in its App Store, this might potentially change â but the metrics behind paid clicks likely won't.
We reveal 7 ways that any developer can set their app apart from the competition in the App Store and Google Play!
Optimizing your app for the Google Play Store is complex, but we've compiled a list of simple tips that will help you get started.
This article unravels the different ASO strategies required for Google Play and Apple's App Store. It will help you understand how different the two are, allowing you to optimize your strategy for both.
Many app developers already know how important creative optimization is. Fewer developers realize how different the iOS App Store and Google Play Store can be when it comes to presentation of your creative elements.
With mobile becoming more advanced, user behavior is completely changing.
Mobile app marketing and promotion is different than marketing on the web and social media, but there are simple steps you can take to build a long-term competitive advantage.
The abundance of apps within the Apple App Store and the Google Play Store makes them both great and scary places to run a business. Despite the plethora of choices, however, a brand can find a home and thrive in the app stores.
The keywords that users use to search on the Web and those that they use in mobile are different. Relying on data from Google Web Search to optimize your app is kind of like relying on a map of Canada to traverse the United States.
An app preview video requires more work than simply recording the app in action.
The mobile marketplace has matured very quickly since the early days in 2007 â so fast, in fact, that marketing techniques are just starting to catch up.
To maximize your app's visibility, especially during such a high-traffic time, your app needs app store optimization, a process in which an app's on-page elements (title, description, creative) are optimized for maximum visibility.
Acquiring more users is great, but the impact of app store optimization can be much greater than a peak in installs. ASO allows developers and publishers to target the audience that are more likely to be an app's loyal and long-term user.
Let's talk about the nuts and bolts of the optimization process.
With App Store Optimization (ASO) and A/B testing, marketers can gain a new perspective and brand new data on how to market an app completely and organically.
Between Apple's â5 minutes to 5 daysâ app review timeline and the seemingly infinite time it takes to procure inbound traffic, it's easy to lose site of the big picture: Eyeballs are easy, and conversions take time.
As much as ASO guides are overused these days, some people are still afraid to jump in. Here are the basics.
Optimizing a mobile app store listing is more than targeting and ranking for keywords.
The most important part of creating an app listing that moves your target audience through the app store funnel is first knowing what your target audience is looking for.
Not only can ASO net you additional organic users, but it can also make your paid efforts more effective.
Many consumers looking for a shopping app in an app store know precisely what they want. But what about consumers who are browsing the app stores for shopping apps, who don't have specific retailers in mind?
Acquiring relevant users should be the goal of any app store optimization effort. To find them, we need to focus on optimizing our app for discovery and conversion.
App store discovery isn't like finding a needle in a haystack. It's more like finding a needle in a mountain of other needles.
If you have an app and want to optimize it, you need to focus on mobile â and ASO takes over where SEO leaves off.
Big data has always been big business, but the potential it holds for the mobile marketing industry is now growing faster than ever before.
With so much competition for app users, it's only natural for today's developers to spend the majority of their time endeavoring to improve app performance.
Gummicube, aside from winning the award for cutest name ever given to a big data company, has ended the closed beta period and launched its Datacube Platform.
So here's our take on exactly what you need to know about app store optimization.
Creating your own app is hard enough. Learning to code, getting it right, making something popular and then hoping it'll be downloaded lots is a long and bumpy road to travel.
Venturebeat interviews Dave Bell, discussing the launch of Gummicubes Datacube Platform for app store intelligence.
Backed by $830,000 in seed funding from Golden Seeds and F50 Venture Partners, Gummicube is introducing its DATACUBE software, which offers marketers and app developers big data analytics capabilities for the global app stores.
Dave Bell chats with The App Guy about his background, ASO and the future of democratising the App Stores for app discovery.
Google's decision to ban user testimonials from app descriptions in the Google Play store could make certain aspects of app discovery more difficult.
Dave Bell addresses investors and attendees in Optical Valley about his mission which began in 1999.
The EXCITED faces of last night's 1st-3rd place victors!
Information on SVN Private Pitch & Demo Meeting, along with instructions on how to get an invitation to attend.
Gummicube wins Startup of the Month for the month of January at the monthly Pitch and Demo day event hosted by SVEntrepreneurs.