Tag Archives: Trends

Want to know what mobile trends 2017 holds in store?

Mobile Trends 2017 – What will Hit in Q1?

The New Year is here, and with it comes a whole new batch of trends to stay on top of.

With regards to mobile trends 2017 has the potential to be a unique year. Last fall Apple shook up the world of mobile in a major way by shortening their Title field and introducing Search Ads. This quarter, expect app developers to refine their technique when it comes to mastering the new App Store ecosystem.

Look out for these trends in Q1 2017:

Search Ads Get Refined 

As the year moves on, more and more app developers will begin to discover what performs best for Search Ads. Look for major developers to hit Search Ads even harder in an attempt to expand their search footprint into any relevant keywords.

Similarly, as more developers begin to target wider swaths of Search Ads, they will also refine how to best convert users from Search Ads.

As the New Year begins, make it a priority to learn the best practices for landing and converting from Search Ads.

Services Continue to Grow 

App Store Services picked up major traction in 2016. Expect that trend to continue as 2017 winds on.

Service subscriptions have traditionally been confined to service-based apps like Netflix and Spotify. However, games like Boom Beach have also experimented with subscription plans, showing that recurring payments can be molded to work in a number of formats.

Services have been popular for Apple, too. Service revenue grew by 24% in the fourth fiscal quarter of 2016. Earlier, Apple had announced they would be offering successful Service subscriptions a more favorable revenue split of 85-15, as opposed to the usual 70-30. In order to qualify for the new split, developers would simply need to maintain a user’s subscription for one year consistently.

Superbowl LI Drives Sports Searches

Sports apps will have a field day with February’s Superbowl LI. News apps, fantasy apps and football games stand to benefit the most directly. If your app is relevant for “football”-related terms, update your metadata and creative to reflect this.

Cards, Dates and Flowers Go In Demand 

The first major holiday of 2017, Valentine’s Day will be accompanied by a surge in searches for dating, events, shopping and gift apps.

Whether your app offers gifts for couples, flowers for the parents or in-person meetup opportunities for everyone else, you can capitalize on Valentine’s Day by including relevant keywords and expanding upon them in your description and creative.

Following Valentine’s Day, some apps may want to look ahead to Easter. While the holiday falls in early Q2, apps that offer relevant services (flowers, gift baskets, candy, etc.) will want to pivot towards Easter sooner than that. Change out your Valentine’s Day marketing language and keywords for Easter by early Spring.

While gift apps will have a field day, games can get in on the holiday fun too. The later winter to early spring season is often a popular time for game developers to run special events, like last year’s Angry Birds Epic mini-campaign. This event introduced a miniaturized version of a standard Angry Birds Epic campaign for Valentine’s Day, featuring new levels, special items and more.

If your app can be positioned as relevant for winter and spring holidays, be sure to have your metadata and creative updated in advance so that you have already begun indexing by the holiday.

What will CES 2017 hold for mobile?

What to Expect for Mobile at CES 2017

The annual Consumer Electronics Show is here again, and it promises to bring a host of exciting information for the tech industry. While Apple and Google have carved out their own times for annual announcements, CES can still have an impact on mobile. Here’s what we can expect from the convention this year.

Major smartphones will sit it out

CES has never been a big time for iOS or Android. Typically, Apple lays out their plans for iOS at WWDC over the summer, and reveals new iPhone, iPad and Apple Watch models in early autumn. Samsung and other major Android manufacturers tend to make events of their launches as well, not the other way around.

Don’t expect to see any major announcements from Apple, Samsung or other major brands regarding their smartphone lines this year.

Niche phones will be present

While most major smartphone manufacturers sit CES out, niche phone brands such as Sony’s Xperia X are rumored to appear. Similarly, Asus has been hinting at a powerful new phone with a top of the line processor. These announcements won’t shake up mobile in a big way, but are worth noting nonetheless as niche experimentation can sometimes turn out to be a proving ground for new features in the smartphone market.

VR will expand

When it comes to tech conventions, virtual reality is everywhere. Creators are taking every opportunity to put their own spin on the industry, and that includes VR on smartphones. Don’t expect a breakout hit just yet, but look for developers to try more ways to get VR to work on the go.

AR and MR will creep in

On the other side of the “reality” spectrum are augmented and mixed reality. These technologies are still emerging, but if Pokémon GO proved anything, it’s that there is a genuine market for light augmented reality products on mobile. Keep an eye out for fresh ideas that could shape the market in the future.

Homes and cars will get smart

App developers have been toying with smart home applications for years now. From controlling your home security to shutting off the lights and monitoring your pets, phones can already manage many of your home needs from anywhere you go.

However, these applications are still relatively niche as far as the wider market is concerned. This year, with a massive surge of smart home products, app integration will become more important than ever.

Similarly, smart cars will be very visible at this year’s CES. Major transit apps like Uber have been clear about their work in the field, and this will undoubtedly impact Uber’s future – and that of its competitors – in the years to come.

Apple's Holiday App Store Promo

Holiday App Store Optimization – Capitalizing on the Rush

The holidays are almost here, and the influx of new phones, tablets and gift cards that comes along with them will undoubtedly bring a wave of revenue to the App Store and Google Play. Whether or not last year’s record-breaking $1.1 billion in App Store spending can be beat remains to be seen, but regardless app developers would be wise to plan ahead for the holiday season.

A well-optimized app needs only a quick update to position itself strongly for the holidays. New creative assets, keywords and a blurb in the description can be enough to capitalize on holiday attention for an app that already has a dedicated fan base.

But what about apps that have yet to be optimized? The influx of users that occurs each holiday season can only be fully capitalized upon if your app is appropriately optimized. A strong optimization will increase the number of search terms your app ranks for, and during the vital holiday season, this change alone can make a huge difference.

On Apple, that means tailoring your title, keywords and description towards your target audience. Your app’s title should be descriptive and to the point, with a subtitle utilizing highly searched terms to flesh out your rankings and quickly explain your app to users. You only have 50 characters to work with, so be certain to focus on words that will improve your rankings. You want to target the most popular searches in the App Store while describing your app’s features at the same time.

Your keyword bank is where you have more room to experiment. Of course, you will still want to use highly searched words in your keyword bank, as these have more potential for putting your app in front of the most users. Focus on words that are relevant for your app and searched the most by users. You may also target competitor apps in your keyword bank, but be careful in doing so – many apps in the store target competitors in their title and keyword bank, but only a few are deemed relevant by Apple. In order to be deemed relevant, your app must have notable similarities to its competitor, and you must position your app’s description in a way such that those similarities seem reasonable. Smaller companies often have difficulty landing large competitors, too, so watch out for that.

On Google Play, optimizing your app works a little differently. Your app’s title is still important, but most notably, you don’t have a keyword bank to work with. Instead, Google crawls your app’s description for words that may be relevant to your app. Words that are placed at the front of sentences, or grouped together near similar words, are deemed especially important. That means the best way to optimize your app on Google Play is to create a description that features a bulleted feature list, almost like an outline, that details like features together with one another.

Another important element of a Google Play optimization is your app’s Short Description. This is an 80-character field that exists to give users a clear, concise description of your app. The words placed here are especially important for establishing rankings and guiding users to your app’s most important features.

By optimizing your app separately for each storefront, you can capitalize on the unique searches and trends that occur in each. And during the holiday season, with potentially over $1 billion being spent over just a few weeks, a strong optimization is more important than ever. If your app hasn’t been optimized yet, now is a great time to start.

Google Play 2017 Trends: More AR, More Face Swapping

Google Play 2017 – What We Can Learn From Google’s Top Trending Games of 2016

On December 2, Google announced their top trending apps for 2016. Included were games like Pokémon GO and Clash Royale, as well as apps like Face Changer 2 and Castbox. The popularity of these titles won’t surprise most who work in the apps industry, but Google’s announcement is still worth looking into for the sake of determining trends that have influenced the Google Play market this year – And may continue to do so throughout 2017.

For starters, Google’s Top Trending Games of 2016 were:

  1. Pokémon GO
  2. Clash Royale
  3. Traffic Rider
  4. slither.io
  5. Dream League Soccer

Meanwhile, their Top Trending Apps were:

  1. Face Changer 2
  2. Lumyer- Photo & Selfie Editor
  3. Castbox – Podcast Radio Music
  4. Emoji Keyboard Pro
  5. MSQRD

Let’s start with the games.

Pokémon GO became the fastest app to reach $600 million in revenue just three short months after its launch in July 2016. The app rode a wave of nostalgia and social media buzz to a massive launch, but that wasn’t the only thing that made it a success.

The game was the first major title to use augmented reality to enhance the game experience. Users were asked to go out and catch monsters in the real world, and the unique flavor of the gameplay made it a big hit. Augmented reality isn’t going anywhere in 2017, either. Just look at Google’s own Tango to see that Google Play 2017 will feature more of the AR gameplay that made Pokémon a hit.

Clash Royale, meanwhile, shows that real-time strategy games still have room to expand. With strategic online multiplayer games becoming more readily accessible through the mobile market, games like Clash Royale that offer real-time online multiplayer will be more attractive to the gaming market, in a similar way that online multiplayer has evolved the console gaming market.

Other games, like Traffic Rider, Dream League Soccer and sliter.io, serve to reassure game developers that arcade action and sports games aren’t going anywhere in 2017. These genres remain immensely popular, if crowded. Expect the usual growth spurts for sports games as the football and basketball seasons hit their peaks next year.

Google’s Top Apps, meanwhile, reveal a continued fervor for face changing and enhanced expression.

Of the top five, only two (Castbox and Emoji Keyboard Pro) are not related to photos. While these trends show that photography apps remain popular, there are tons of apps in these categories, and your app will need a fun hook to stand out. Face Changer 2 focuses on warping photos into funny facial expressions, while Lumyer has high-quality video effects and MSQRD has a wide array of face stickers. It’s safe to say we’re in for more face changing and video editing in 2017.

Google’s Top Trending Apps of 2016 reveal an interesting set of trends that will no doubt carry over into 2017. Look out for the above and more as we welcome in the New Year.

Android

Google Gets Tough on Fake ‘Top Charts’ Apps

Google announced this week that they would be cracking down on apps that try to fake their way into the Play Store’s top charts. Through the use of a new detection and filtering method, Google will remove apps that utilize fake or incentivized user ratings and installs to get a boost, and will even remove apps outright from the Play Store.

This isn’t anything new for Google – the company made a similar pledge to remove fraudulent top apps a little over a year ago – but what has changed is the method of detection. Google has introduced a method of detection which will supposedly “detect and filter” apps that utilize suspect methods of ascent. Apps that are found to be utilizing these means will be removed from the top charts in an effort to “make Google Play the best platform for enjoying and discovering the most innovative and trustworthy apps”.

The big news for many developers is that Google will actually remove apps from the store for violating this principle. Google warned in a blog post that “developers who continue to exhibit such behaviors could have their apps taken down from Google Play”. It’s not as wide-spanning a threat as Apple’s recent title limit change, but the removal of a popular app (even one that only became popular through suspect means) could still shake up the Google Play store.

Google promises than in most cases, no action will be required on the case of the developer. They also ask that should developers request marketing assistance from an outside source, they make sure the means of the marketing are legitimate.

A strong Google Play campaign doesn’t necessarily need to utilize fraudulent reviews or downloads to boost onto the charts. The strongest method of discoverability is and has always been search; most app downloads come from searches, not from the top downloads charts. Similarly, the primary determinants of your app’s keyword rankings are its title, short description and long description. A solid marketing agency will take these elements into account instead of suggesting burst campaigns or fraudulent downloads.