What is Apple Promotional Artwork?
April 12th, 2024
Have you been selected for an App Store feature? Your Promotional Artwork is a key element in making the most of your featured position. Here's how you can use it to your advantage.
APP STORE OPTIMIZATION BLOG
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App Store Optimization for Journal Apps
Posted on April 5th, 2024
How can developers of journal apps optimize to stay relevant, differentiate themselves, and compete in the App Store? This App Store Spotlight jumps into some of the strategies employed by the top journal apps. Jump in to learn more.
Apple Sideloading Goes Live
Posted on April 1st, 2024
A new future for iOS developers is on the horizon. How will the European Union's Digital Markets Act (DMA) affect developers looking to distribute their apps outside of Apple's ecosystem? This ASO Weekly dives into the details and potential implications of the EU's new legislation.
Google Store Listing Experiments
Posted on March 21st, 2024
In a continuously competitive mobile app market, resonating with your target audience can be the differentiator in standing out among the competition. The only way to determine if your app connects with its intended user base is by continuously testing different app listing variables to determine which is most effective.
App Store Optimization for Finance Apps
Posted on March 15th, 2024
In this App Store Spotlight, we dive into the intricacies of optimizing finance apps and analyze the unique considerations of one of the most popular categories in the app stores.
Google Play & DMA - New Developer Fees
Posted on March 11th, 2024
The EU's DMA is now live and in full-effect. Alongside it come new changes to Google Play's developer fee structure for payment processing occurring outside the app and Google's ecosystem. Check out the new updates in our latest ASO Weekly.
Mobile A/B Testing Best Practices
Posted on March 4th, 2024
How can you improve conversion through an optimized creative set and beyond? A/B testing! Let's explore some best practices...
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App Store Optimization for Gaming Apps
Posted on February 23rd, 2024
Gaming is the largest category in the app stores by far. One out of every six games on the app stores is a mobile game, so how can you stand out from the competition? Find out in this App Store Spotlight.
Google Play Promotional Content
Posted on February 19th, 2024
Google Play’s Promotional Content is a powerful resource in driving attention when it matters. Through PCs, you can highlight relevant events, updates, and promotions currently taking place to promote user interactions that foster in-app activity.
Dating Apps, Reimagined - Blush & Score
Posted on February 12th, 2024
Our latest ASO Weekly covers the news of Blush and Score launching soon and how they leverage unorthodox app marketing methods to grow their apps.
Mobile App Retention & Engagement
Posted on February 5th, 2024
In this ASO Academy, we wanted to set the record straight on how ASO relates to and supports user retention and engagement.
App Store Optimization For Dating Apps
Posted on January 29th, 2024
Navigate the unique challenges of the dating app market – from taking on industry giants to promoting user engagement through native tools with this App Store Spotlight.
SCAM Alert: WhatsApp and Other Messaging Service Scammers Impersonating Gummicube®
Posted on January 25th, 2024
Have you received a WhatsApp message, LinkedIn message, or a message from another messaging app offering a remote work opportunity by an individual claiming to be affiliated with Gummicube?