Idle clickers, makeovers, PvP action – whatever kind of gamer you are, there’s a mobile game out there for just about everyone. Gaming is the largest category in the app stores combined. One out of six games on the app stores is a mobile game, so how can a developer stand out from the rest?
In this week’s ASO Academy, let's go over some top App Store Optimization tips for mobile game marketing.
Tip #1: Develop an Understanding of the Competitor Landscape
It’s not enough to be a mobile game app to compete in the mobile game marketplace. You can have notoriety, cutting-edge graphics, impeccable gameplay mechanics and more.
The key to understanding who your direct competitors are relies on a deep understanding of what users associate your app to be a competitor with.
While antithetical, the user creates the competitive landscape. Search results that populate after a user initiates a search shows relevant apps for that search query.
This is your competition and your relevant ranking for that search query. Some phrases are more difficult to rank for than others, so leveraging ASO technology helps us understand what targeting strategy allows you to rank for those keywords over time.
Tip #2: Have Your Screenshots Tell a Story
Games are dynamic and exciting by nature, and you want your creative sets to convey that as well. Creatives are directly responsible for converting your users. Immersing them in a visually captivating screenshot set is paramount.
Many game developers often think that the story of the game will tell itself, but many users need visual cues in the form of effective screenshot design. Assuming your users will understand the premise of your game just by using in-app screenshots is a common, but avoidable faux pas.
Make sure your screenshots guide the user through the game’s premise with visual copy and additional imagery to convey the app in its entirety. The game can’t really speak for itself, so help the users understand what it’s about.
Tip #3: Use the Power of Video
Feature videos are a powerful app marketing tool at your disposal. If you can’t seem to convey your mobile game’s true essence in a few screenshots, a feature video might be the solution. Just like screenshots and the app icon, the feature video is directly responsible for driving users toward a conversion.
Dynamic and action-packed games often use feature videos to highlight in-app gameplay. This is also a great place to bring forth accolades or acclaim your app may have received.
Tips #4: Keep up with Reviews & Ratings
For mobile apps in their infancy, there may still be some lingering bugs and kinks to smooth out before the app runs smoothly. During this time, users may be voicing their concerns or praise in the review section of your mobile game.
A crucial part of ASO relies on reputation management, where developers actively engage with app reviews. Engaging with both positive and negative reviews is a great way to show users that you’re proactive and engaging with their needs. Our ASO company has a dedicated team of experts
Tip #5: Incorporate Seasonal Changes to Keep People Interested
For some mobile game genres like MOBA, seasonal updates are a great way to retain users and acquire new ones. Seasonal updates like new skins, seasons and other additional or limited-time events are all axioms of seasonal updates that keep your users interested.
Want to learn more about App Store Optimization? Contact Gummicube and we’ll help get your strategy started.