Improving your organic growth on the App Stores is no easy feat, but App Store Optimization (ASO) best practices make it a whole lot easier. Reaching sustainable organic growth on the app stores involves app metadata, creative set and paid user acquisition optimization. These three foundational pillars of ASO enable you to increase your App Store and Google Play ranking over time.
Let’s explore how this process works by providing you with 3 App Marketing ideas to increase your conversion rates, discoverability and clickthrough rate over time.
App Marketing Idea #1: Optimize your app metadata for mobile search patterns
Create an app marketing plan that harnesses the full power of your metadata
One of the biggest opportunities to scale up your organic discoverability on the app stores is through your Google Play Store and iOS keywords. Many apps with high degrees of notoriety or popularity often think that their app name alone will get them the visibility they need. However, the app stores are largely democratized. ASO technology lets us find our best opportunities to stand out in the app stores.
It’s all a matter of how you place and continually optimize keyword phrases related to your app. The way both the iOS and Google Play Store make your app discoverable is through algorithms that determine your relevance for the term. To gain relevance, it’s wise to target keywords that your app can rank for right off the bat or daily easily. Then, you must continually optimize to get visibility on higher volume terms. This is also how you navigate competition on the app stores.
App Marketing Idea #2: iOS and Google Play Store Optimization of Screenshot Sets
Make your screenshots stand out with the power of A/B Testing
Once you have an app screenshot design in place, it’s critically important that you continue to iterate and change their look. Sometimes, you’ll find that small, but conscious adjustments to your app store listing can make a world of a difference. Remember, all changes to your screenshot set should be backed by data or a data-driven thesis. Don’t just change things for the sake of changing them.
Screenshot sets and all creative elements of your app are responsible for conversion. Making sure they are working to their fullest potential is important in driving more downloads. Our ASO company has created an A/B testing platform, Splitcube that lets you test your creative set without having to deploy them on the app stores. Take advantage of technology like this to ensure you’re growing your app marketing strengths.
App Marketing Idea #3: Run Search Ads after you optimize your app
Search Ads on Apple Search Ads or Google Ads need a strong App Store Optimization strategy
“Establishing a foundational organic strategy with the right ASO technology also saves you marketing dollars. The more relevant you are for the search query, the lower you have to pay for bids for keywords and phrases – maximizing your return on ad spend and marketing investment.”
Paid and organic app marketing work hand in hand. It’s part of the reason why an ASO strategy has paid app user acquisition in the first place. The next time you run a search ad, make sure your organic standing is doing all that it can to reduce your ad spend.
ASO best practices allows developers to position their apps more effectively and gets them to the right audience. This is the foundation of all mobile app marketing. With these app marketing ideas, you can get a better understanding of what growth strategies help you boost your app store performance organically.
Want to learn more about App Store Optimization? Contact Gummicube and we’ll help get your strategy started.