In this week’s ASO Academy, we wanted to take some time to talk about one of the most important creative assets on your app listing: screenshots.
Depending on the category your app belongs to, there a different App Store Optimization best practices to follow. What works for a gaming app may not work for a finance app. While this may be stating the obvious for some, optimizing app screenshots can sometimes be tricky business.
Let’s go over some tips and tricks you should know:
App Screenshot Tips and Tricks
Tip #1: Be mindful of light and dark mode
This may seem like a no-brainer, but the UI/UX your user uses on their device can have a tremendous effect on how your creatives are perceived.
Certain design elements can fade into the background and may not make a tremendous, eye-catching impact. Testing to see if your app screenshots look great on both settings is paramount!
Tip #2: Your first three screenshots are your prized chickens
When a user initiates a search, they will be immediately greeted by the first three screenshots of your app store listing.
Many users don’t even go to your product page, so the first three screenshots have to make an impact – if not for a download, a click to the product page.
Tip #3: Not sure where to start? See what your competitors are doing.
Designing creatives is no easy feat. Competitive research, however, is crucial. You can better understand what types of design elements users are looking for in that particular category.
With the help of an ASO company like Gummicube, you can better understand what elements drive an impactful screenshot design with our dedicated app screenshot design experts.
Tip #4: A/B testing is a must. Harness the power of external technology
There is no magic formula to creating the “perfect” app store screenshot set based on branding alone. Your users and audience are the ones that dictate what’s effective at the end of the day anyway.
It doesn’t matter if your design team thinks a new design is “cool” or just wants to try something for the sake of change. All screenshot designs have to be data-driven. And who drives that data? The users – they decide what’s cool.
The key to designing a great app store screenshot set is harmonizing data with branding. ASO technology like Splitcube helps mobile marketers see the conversion effects of their store listings without having to deploy these changes on the app stores. This allows developers to test freely what works and what doesn’t based on true mobile data.
Want to learn more about App Store Optimization? Contact Gummicube and we’ll help get your strategy started.