This week in ASO news, we have an exciting announcement!
Airship Acquires Gummicube
On June 1st, 2022, Gummicube officially became a part of the Airship family. For the first time ever, enterprise companies will now have a complete set of solutions for end-to-end mobile App Store Optimization and user experience.
Since 2010, Gummicube has pioneered both the scope and breadth of mobile marketing as an innovator. From enterprise to indie, Gummicube has helped developers across the world succeed on the app store with industry-leading ASO technology and unparalleled ASO expertise.
This acquisition will unify Gummicube’s strengths as a leading ASO provider and Airship’s mastery of driving effective mobile app experiences. Together, Gummicube and Airship bring forth enterprise solutions – offering app store optimization, customer journey orchestration, no-code native app experiences, and app UX experimentation.
Sharing our pioneering spirit, Airship powered the first commercial messages in the app world. Then, Airship expanded its reach to all engagement channels, app User Experience (UX) and feature release management.
Airship now has its proprietary Airship App Experience Platform (AXP) that allows business users to adapt and create native app experiences without developer support or updates.
Their deep industry knowledge and expertise helps developers and business expand their customer experience, enhance brand loyalty and optimize monetization.
“This has never been done before!” Co-Founder & CEO of Gummicube Dave Bell
With Gummicube and Airship now joining forces, enterprise app developers and companies around the world can unlock their true potential and value from the very start.
In a press release statement from Dave Bell, Gummicube’s Co-founder and CEO, he states:
“Gummicube and Airship are both 100% dedicated to helping mobile apps succeed. Before today, brands had to find their own answers to the two most fundamental questions: one, how do I attract and grow more quality users; and two, how do I retain them and grow value for everyone involved. Now, our combination will drive more measurable value for customers than anyone else. This has never been done before!”
President and CEO of Airship, Brett Caine stated:
“Driving consumers to download an app is a critical first step, but keeping them engaged and maximizing value for everyone involved requires leveraging data to demonstrate customer respect and relevance with experiences that reward them for their loyalty. Together, Gummicube and Airship enable marketers, product owners and developers to optimize their entire mobile app experience — from the point of discovery to loyalty. This industry-first combination will drive greater app success for brands, and unlock huge value for our business.”
View the official press release here.
To New Beginnings
Our ASO company is incredibly excited to be sharing this news with you. Most of all, we’re excited to deliver even more value to our partners and customers. Together, Gummicube and Airship will give the app community a new way to interact, discover and navigate the ever-evolving app store marketplace.
Want to learn more about App Store Optimization? Contact Gummicube and we’ll help get your strategy started.