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How Many App Store Keyword Phrases can a Mobile App Rank for?

Posted on February 19, 2015

As mobile app marketers know, much of Apple’s app store search and discovery data is hidden. * The app name and the app’s keywords field are indexed * Downloads and download velocity impacts rankings in app store search * Ratings quality and velocity have an impact * Description is indexed - if not weighted heavily * Reviews are indexed - if not weighted heavily

Why Web Search Data doesn't work for App Store SEO

Posted on February 4, 2015

If I told you there was a user acquisition channel that: * had a CPI of less than $.05 * attracted the highest quality users * and created a competitive advantage the longer an effort was made in this channel .... it would be crazy to attempt to go after this channel with unrelated data, with tools that are not built for the job. What if your competitors have identified and invested in enterprise-quality App Store SEO tools and your team has

Mobile App Advertising Costs and ASO

Posted on January 22, 2015

Chartboost, a leading Mobile Advertising Network, reports Cost Per Install (CPI) has increased from $1.66 to $2.69 over the last 12 months - a rise of 62%. The cost per install is often lower than competing traffic channels, and advertisers often wonder how much they should expect to pay per mobile app install. There are six primary factors that influence an advertiser's CPI.

Keyword Competition in App Store Optimization

Posted on June 16, 2014

There are many opinions in terms of how to determine the “competition” on a keyword in the App Store. Unfortunately, many of these are derived from concepts from Search Engine Optimization (SEO) and the way mobile search works is very different from web search. We’re here to help debunk all of the myths and assumptions coming from the vast corners of the web and tell you what the facts really are, from people who actually conduct optimizations all

Keyword Stuffing Is Never A Good Idea

Posted on January 9, 2014

Since we started helping developers with App Store Optimization all the way back in 2011, knowledge of the importance of ASO has spread among the app development community. This is great news! We want developers to get great results from their apps in the App Store and acquire the highest quality users which can only come from App Store Search. Unfortunately, just like traditional SEO for the web there are “white hat” (good) and “black hat” (bad)

User recommendation is the most powerful sales tool

Posted on August 14, 2013

It has been established by numerous independent studies that App Store Search is the most powerful sales channel for apps of all kinds. Nearly 70% of all downloads across both iOS and Android ecosystems are driven by keyword search queries. This behavior is easy to understand - most people don’t know what specific app they want to download, only the problem that they are looking to solve. Indeed, whenever I observe friends or family downloading apps

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Case Study - Fun To Do for iPad

Posted on August 14, 2013

The developer of Fun To Do for iPad had created an app with amazing new interfaces to manage your calendar and other day to day tasks. Unfortunately, people were having trouble finding this app among the many other “to do” apps in the App Store. One campaign on Gnome Escape got users buzzing about the app in iTunes.

App Store SEO: The Inbound Marketer's Guide to Mobile

Posted on August 9, 2013

As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today’s post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps. App Store SEO: The Inbound Marketer's Guide to Mobile