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App Title Length and ASO

App Title Length and ASO

Posted on April 29th, 2015

What is the impact of mobile app name length? If Apple provides 255 characters for my app name - and indexes each word for search, why not just fill it to the brim with keywords? Not only does Apple provide 255 characters for app name, but also weighs keywords found in the app title more heavily than those found in the keywords field.

Do you know these 3 ASO Strategies? - Slides

Do you know these 3 ASO Strategies? - Slides

Posted on March 30th, 2015

Do you know these 3 ASO Strategies? The best app marketing strategies start with a great app store optimization plan. Let's make sure we are maximizing the app listing spaces in Apple's App Store and Google Play with these 3 tips for Mobile App ASO.

Google Trends vs Apple App Store Trending

Google Trends vs Apple App Store Trending

Posted on March 17th, 2015

Since the release of iOS8, Apple has displayed Trending Searches in their app store. We have been tracking Apple App Store and Google Play data since 2011, and have seen just how different web search is from app store search. We thought it would be interesting to take a look at how what Google reports as trending search data via web search in “Google Trends” differed from Apple’s App Store “Trending Searches” data. Going into this data collection and comparison project, I was predicting a few things:

App Store Localization in Mobile App Marketing

App Store Localization in Mobile App Marketing

Posted on March 6th, 2015

App Localization is important because mobile is a global phenomenon - with smartphones surpassing PCs and expected to exceed 2 billion devices in 2015. Consider for 2014:

Mobile App Advertising Costs and ASO

Mobile App Advertising Costs and ASO

Posted on January 22nd, 2015

Chartboost, a leading Mobile Advertising Network, reports Cost Per Install (CPI) has increased from $1.66 to $2.69 over the last 12 months - a rise of 62%. The cost per install is often lower than competing traffic channels, and advertisers often wonder how much they should expect to pay per mobile app install. There are six primary factors that influence an advertiser's CPI.

Keyword Competition in App Store Optimization

Keyword Competition in App Store Optimization

Posted on June 16th, 2014

There are many opinions in terms of how to determine the “competition” on a keyword in the App Store. Unfortunately, many of these are derived from concepts from Search Engine Optimization (SEO) and the way mobile search works is very different from web search. We’re here to help debunk all of the myths and assumptions coming from the vast corners of the web and tell you what the facts really are, from people who actually conduct optimizations all day long.

Keyword Stuffing Is Never A Good Idea

Keyword Stuffing Is Never A Good Idea

Posted on January 9th, 2014

Since we started helping developers with App Store Optimization all the way back in 2011, knowledge of the importance of ASO has spread among the app development community.