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Mobile User Acquisition - New Channels for Acquiring Mobile Users

Posted on January 31, 2015

Clash of Clans and Boom Beach have TV commercials. Candy Crush has tv ads and outdoor ads. (see more here) A feature length movie can’t be far off - right? Between banner ads or interstitials in other mobile apps, and Hollywood blockbusters is an undeveloped mobile user acquisition opportunity that will serve as a huge competitive advantage for creative mobile app marketers in 2015.

Android vs iOS Super Bowl Matchup

Posted on January 30, 2015

The Super Bowl is Feb 1st, Apple just released their earnings for Q4, Google said they just passed Apple in # of apps. Let's take a look at Android vs iOS - and which is best for mobile app publishers (and why). Both teams brought their "A" games in 2014, and we have all been expecting this matchup!

iOS App Description Writing Tips

Posted on January 17, 2015

Creating a great title, icon and screenshots are critical to your app’s success in the App Store. However, don’t overlook the iOS app description. If a user is interested enough in your app to read the description, it could make or break their decision to tap “get.” If you’re not sure what you should put in your description, we’ve listed some tips below.

App Preview Videos: Tips for iOS App Previews

Posted on January 10, 2015

You’ve perfected your description. Your icon looks great. You’ve uploaded all of the screenshots you need in every required size. Now all that needs to happen is the end-user tapping “GET.” Is there anything else you can do? You can increase your odds with Apple’s new App Preview, a 15-30 second video you can create to get users excited to try your app.

iOS App Submission Screenshots Help

Posted on January 8, 2015

Adding screenshots of your app when submitting to iTunes Connect seems simple enough, right? Take screenshots, upload the files, done. However, the screenshot area is a very important part of how users perceive your app and you should be sure to know the answers to these technical and strategic questions.