APP STORE OPTIMIZATION BLOG
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ASO: Different Than App Store SEO
Posted on January 25th, 2020
App Store Optimization is not just App Store SEO. Whereas SEO focuses on web search engines, ASO is designed specifically for mobile App Stores. Failing to understand this distinction can lead developers to utilize inaccurate data, design App Store pages poorly or miss potential mobile marketing opportunities.
App Store Search Engine: How to Make it Work for You
Posted on July 20th, 2019
While App Store Optimization (ASO) and Search Engine Optimization (SEO) are not the same, they both require an understanding of how their respective search engines work. In the case of ASO, it utilizes the App Store search engine – in fact, 70% of app discovery happens thanks to the store’s search. With that in mind, it’s time to take a look at the App Store search engine and understand how to fully utilize it for your ASO.
What Google's Recent Announcements Mean for Your Apps
Posted on April 23rd, 2015
On February 26th Google announced they would be updating their algorithm for mobile search to penalize websites that were not mobile-friendly. Since
App Store Optimization and Search Engine Optimization - They Go Hand in Hand
Posted on October 15th, 2013
We’re all about helping developers discover new ways to drive adoption of their apps organically - because organic users are the best, most valuable users.
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