Google Play Store Listing Experiments For 2023 - ASO Academy
February 18th, 2023
In a continuously competitive mobile app market, resonating with your target audience can be the differentiator in standing out among the competition. The only way to determine if your app connects with its intended user base is by continuously testing different app listing variables to determine which is most effective.
Android developers can run mobile A/B tests to optimize various aspects of their app’s Play Store page through Google’s Store Listing Experiments. Here are some things you can do with Google Store Listing Experiments.
App Listing Variations
The core purpose of Google Play Store Listing Experiments is to provide developers with a comprehensive tool they can leverage to run native A/B tests. Experiments allow you to test different versions of several elements of your app listing including:
Unlike the element limitations found on Apple’s Product Page Optimization, you can take a truly in-depth approach with Store Listing Experiments. Where Product Page Optimization only allows you to modify your app’s creative set, A/B tests through Google Play let you edit copy as well to determine exactly what combination of elements are most effective.
An icon background color may convert better than your current one. Maybe what you need is a change of voice in your description. Or is it your screenshots that need work? By testing different variations of these elements, you can determine which version performs better in terms of conversion rates, downloads, and retained installers.
Highlight In-App Offers
Store Listing Experiments also provide an effective way for evaluating how your audience will react to new offers and features. Whether pushing a new item available for purchase in-game, announcing a product, or running a promotion for your investing app, Experiments let you find the most effective way to market your service in the Play Store.
By running an A/B test you can try out different promotional hooks, copy structures, or even screenshot images that highlight what you are offering. Consider combining this approach with different holidays or seasonal celebrations to create a relevant campaign for your audience. You can then take a look at your Google Analytics dashboard for a look into how your Store Listing Experiment is performing.
Pinpoint exactly which strategies improve your user acquisition, retention, and revenue when you set up a Google Store Listing Experiment for your next mobile A/B test.
Increase App Performance With Mobile A/B Tests
Ultimately, the goal of App Store Optimization is to improve your app visibility and conversion rate. Using the tools Google provides to achieve this is a great way to increase performance and monitor results without having to leave Google’s ecosystem.
Google Store Listing Experiments can help by letting you test different top-of-funnel user experiences to see which yields the best outcome. If an A/B test drives an increase in an app’s clickthrough rate, you should consider modifying whatever element you are testing so that your current listing is optimized to piggyback off of those initial test results.
Incorporating listing elements that have proven to increase conversions have the highest probability of improving your app’s visibility and revenue potential. This further justifies the idea that continuous app iterations can lead to new opportunities for growth over time.
Save Time With A/B Testing
Trying to determine the best combination of assets for your app listing without a native testing or ASO tool can be time-consuming and resource-intensive. You want to have an up-to-date Play Store listing but simultaneously test different variants at any given time without worrying about your app not indexing correctly because of the constant changes.
Store Listing Experiments streamline the process, allowing you to set up and run mobile A/B tests quickly while avoiding sudden and drastic changes to your existing Play Store Listing. You can save time and money by running an Experiment that doesn’t interrupt your current Play Store listing but also provides insight into what you can change for your next update. Additionally, this can all be done within your Google Play Console, consolidating all of your A/B testing efforts in one place.
While Google offers a seamless platform for you to experiment with different app listing elements, it has its limitations. The decisions you make to run your A/B tests should be backed by data to justify each change reflected in your listing. By leveraging ASO tools that provide insight into not only your own app but performance in comparison to the competition, you can make smarter decisions when setting up your Google Play Store Listing Experiments.
Plan, Experiment, & Publish!
Google Play Experiments are a powerful tool for mobile app developers and marketers alike. They provide an efficient way to run mobile A/B tests on the different app listing variants and promote relevant app features, all while never leaving Google’s platform.
Optimize your app for conversions by setting up your own Google Store Listing Experiment today to understand your audience, adjust your ASO strategy, and take your app growth to new heights.
Looking for more in-depth mobile A/B testing technology? Get in touch with Gummicube today to find out how we can help!
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