
What Is Paid Marketing in App Stores?
July 2nd, 2025
Learn how paid marketing complements ASO. Explore Apple Ads, Google App Campaigns, and strategies to improve app visibility and user acquisition.
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Contact UsLearn how paid marketing complements ASO. Explore Apple Ads, Google App Campaigns, and strategies to improve app visibility and user acquisition.
Depop’s ASO shows potential, but key areas like creative strategy could be stronger. We take a closer look at where the app can improve and stand out.
iOS 26 introduces updates that may impact how your app is found and used. Now is the time to revisit your ASO strategy and prepare for what's next.
A soft launch provides valuable user data, and the right ASO tools help you uncover which app elements truly boost downloads before the full release.
Looking to grow your coffee app? A strong ASO strategy can improve your listing, attract more users, and help you stay competitive in a crowded marketplace.
Lowe’s app has a solid foundation, but with improved app keywords, app creatives, and app store video, it could strengthen its app store performance.
Explore how Apple’s Design Award winners highlight the power of app icons and how seasonal updates can drive app visibility, engagement, & long-term ASO growth.
Gummicube addresses every aspect of ASO from technology to execution and measurement
GET STARTEDLaunching your app is just the beginning. Learn how ASO tools could help drive app visibility, app installs, and long-term growth.
Looking to find new strategies to help boost your app conversions? This week's Tips & Tricks dives into ways you can optimize your app store listing. Read more!
Analyze OpenTable’s app listing to see what’s working and what needs improvement. Learn how ongoing reviews and A/B testing can strengthen app performance.
WWDC25 brings: Liquid Glass design, powerful Apple Intelligence, and game-changing developer tools set to transform your apps and user experience.
Apple’s new Games app may shift how users browse and engage with mobile games. App developers should stay prepared and ready to adapt their ASO strategies.
PlantNet has room to grow its App Store presence. This week’s Spotlight explores keyword tips and creative upgrades to help boost visibility and engagement.