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What Is Paid Marketing in App Stores?

What Is Paid Marketing in App Stores?

July 2nd, 2025

Learn how paid marketing complements ASO. Explore Apple Ads, Google App Campaigns, and strategies to improve app visibility and user acquisition.

Elevating Depop's ASO Strategy

Elevating Depop's ASO Strategy

Posted on July 2nd, 2025

Depop’s ASO shows potential, but key areas like creative strategy could be stronger. We take a closer look at where the app can improve and stand out.

Scooting into ASO Success

Scooting into ASO Success

Posted on June 25th, 2025

Looking to grow your coffee app? A strong ASO strategy can improve your listing, attract more users, and help you stay competitive in a crowded marketplace.

How Lowe's Can Boost Their App Store Listing

How Lowe's Can Boost Their App Store Listing

Posted on June 20th, 2025

Lowe’s app has a solid foundation, but with improved app keywords, app creatives, and app store video, it could strengthen its app store performance.

Taking a Look at Apple's Design Award Winners

Taking a Look at Apple's Design Award Winners

Posted on June 18th, 2025

Explore how Apple’s Design Award winners highlight the power of app icons and how seasonal updates can drive app visibility, engagement, & long-term ASO growth.

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How to Boost App Conversions

How to Boost App Conversions

Posted on June 13th, 2025

Looking to find new strategies to help boost your app conversions? This week's Tips & Tricks dives into ways you can optimize your app store listing. Read more!

An Open Table to an Elevated ASO Strategy

An Open Table to an Elevated ASO Strategy

Posted on June 13th, 2025

Analyze OpenTable’s app listing to see what’s working and what needs improvement. Learn how ongoing reviews and A/B testing can strengthen app performance.