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App Store Optimization for Finance Apps

App Store Optimization for Finance Apps

March 15th, 2024

In this App Store Spotlight, we dive into the intricacies of optimizing finance apps and analyze the unique considerations of one of the most popular categories in the app stores.

Google Play & DMA - New Developer Fees

Google Play & DMA - New Developer Fees

Posted on March 11th, 2024

The EU's DMA is now live and in full-effect. Alongside it come new changes to Google Play's developer fee structure for payment processing occurring outside the app and Google's ecosystem. Check out the new updates in our latest ASO Weekly.

Mobile A/B Testing Best Practices

Mobile A/B Testing Best Practices

Posted on March 4th, 2024

How can you improve conversion through an optimized creative set and beyond? A/B testing! Let's explore some best practices...

App Store Optimization for Gaming Apps

App Store Optimization for Gaming Apps

Posted on February 23rd, 2024

Gaming is the largest category in the app stores by far. One out of every six games on the app stores is a mobile game, so how can you stand out from the competition? Find out in this App Store Spotlight.

Google Play Promotional Content

Google Play Promotional Content

Posted on February 19th, 2024

Google Play’s Promotional Content is a powerful resource in driving attention when it matters. Through PCs, you can highlight relevant events, updates, and promotions currently taking place to promote user interactions that foster in-app activity.

Dating Apps, Reimagined - Blush & Score

Dating Apps, Reimagined - Blush & Score

Posted on February 12th, 2024

Our latest ASO Weekly covers the news of Blush and Score launching soon and how they leverage unorthodox app marketing methods to grow their apps.

Mobile App Retention & Engagement

Mobile App Retention & Engagement

Posted on February 5th, 2024

In this ASO Academy, we wanted to set the record straight on how ASO relates to and supports user retention and engagement.

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App Store Optimization For Dating Apps

App Store Optimization For Dating Apps

Posted on January 29th, 2024

Navigate the unique challenges of the dating app market – from taking on industry giants to promoting user engagement through native tools with this App Store Spotlight.

App Consolidation: How it Can Affect Your ASO

App Consolidation: How it Can Affect Your ASO

Posted on January 22nd, 2024

Does app consolidation help or hurt your your app store performance? The short answer... it depends. Dive into this ASO Academy to find out why it may or may not work for you.

More Real Money Gaming Coming to Google Play

More Real Money Gaming Coming to Google Play

Posted on January 12th, 2024

Cash prizes are coming to new countries thanks to Google's expansion of their Real Money Gaming (RMG) experiences. How will this shape the future of gambling apps on Google Play?

ASO for Subscription Apps

ASO for Subscription Apps

Posted on January 5th, 2024

Retaining users, increasing engagement, and maximizing monetization are all priorities for subscription app developers. Dive into how you can effectively optimize your subscription app for the iOS App Store and Google Play Store leveraging tools tailored to make the most of your user experience.

Apple Contingent Pricing: What it Could Mean for App Developers

Apple Contingent Pricing: What it Could Mean for App Developers

Posted on December 22nd, 2023

Soon developers will be able to extend their customer lifetime value with a handy new way of providing subscription offers directly through Apple. Contingent Pricing looks to act as a revolutionary new system for leveraging new upsell & cross-sell opportunities all within Apple’s ecosystem.