What Is Paid Marketing in App Stores?
July 2nd, 2025
Learn how paid marketing complements ASO. Explore Apple Ads, Google App Campaigns, and strategies to improve app visibility and user acquisition.
APP STORE OPTIMIZATION BLOG
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Elevating Depop's ASO Strategy
Posted on July 2nd, 2025
Depop’s ASO shows potential, but key areas like creative strategy could be stronger. We take a closer look at where the app can improve and stand out.
App Store Optimization Takeaways from iOS 26
Posted on June 27th, 2025
iOS 26 introduces updates that may impact how your app is found and used. Now is the time to revisit your ASO strategy and prepare for what's next.
What are the Benefits of Soft Launching an App?
Posted on June 25th, 2025
A soft launch provides valuable user data, and the right ASO tools help you uncover which app elements truly boost downloads before the full release.
Scooting into ASO Success
Posted on June 25th, 2025
Looking to grow your coffee app? A strong ASO strategy can improve your listing, attract more users, and help you stay competitive in a crowded marketplace.
How Lowe's Can Boost Their App Store Listing
Posted on June 20th, 2025
Lowe’s app has a solid foundation, but with improved app keywords, app creatives, and app store video, it could strengthen its app store performance.
Taking a Look at Apple's Design Award Winners
Posted on June 18th, 2025
Explore how Apple’s Design Award winners highlight the power of app icons and how seasonal updates can drive app visibility, engagement, & long-term ASO growth.
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Next Steps To Take After Launching Your App
Posted on June 18th, 2025
Launching your app is just the beginning. Learn how ASO tools could help drive app visibility, app installs, and long-term growth.
How to Boost App Conversions
Posted on June 13th, 2025
Looking to find new strategies to help boost your app conversions? This week's Tips & Tricks dives into ways you can optimize your app store listing. Read more!
An Open Table to an Elevated ASO Strategy
Posted on June 13th, 2025
Analyze OpenTable’s app listing to see what’s working and what needs improvement. Learn how ongoing reviews and A/B testing can strengthen app performance.
WWDC25 Highlights: Smart, Sleek, Developer-Driven
Posted on June 9th, 2025
WWDC25 brings: Liquid Glass design, powerful Apple Intelligence, and game-changing developer tools set to transform your apps and user experience.
Time To Play: How Apple’s New Games App Could Shake Up ASO
Posted on June 6th, 2025
Apple’s new Games app may shift how users browse and engage with mobile games. App developers should stay prepared and ready to adapt their ASO strategies.
Rooting for Success: An App Store Deep-Dive into PlantNet
Posted on June 6th, 2025
PlantNet has room to grow its App Store presence. This week’s Spotlight explores keyword tips and creative upgrades to help boost visibility and engagement.