Gummicube - An airship company

APP STORE OPTIMIZATION BLOG

Gummicube Blog

Want more ASO Tips?

Laydown Apps
Preparing for ASO Takeoff with Skyscanner

Preparing for ASO Takeoff with Skyscanner

July 10th, 2026

Every successful App Store listing needs to begin with a strong first impression. Read more!

ASO Marketing Strategies for App Developers

ASO Marketing Strategies for App Developers

Posted on July 10th, 2026

For developers, ASO is an ongoing marketing strategy that evolves alongside user behavior, search trends, and competitive landscapes.

That's a Wrap On Edits ASO Strategy

That's a Wrap On Edits ASO Strategy

Posted on July 2nd, 2026

Let's take a closer look at where Edits succeeds and where there is room for optimization.

iOS App Store Updates for Brazilian App Developers

iOS App Store Updates for Brazilian App Developers

Posted on July 2nd, 2026

Developers will soon have new options for distributing iOS apps and processing payments in Brazil.

ASO Tools that Every App Developer Needs

ASO Tools that Every App Developer Needs

Posted on July 2nd, 2026

The most successful app developers understand that ASO is an ongoing strategy supported by data, testing, and regular optimization.

ASO Tips for Google Play Store & Apple App Store Algorithms

ASO Tips for Google Play Store & Apple App Store Algorithms

Posted on June 26th, 2026

Every day your app fails to rank, you risk losing downloads, revenue, and market share to competitors that have invested in smarter App Store Optimization (ASO).

Apple is Rolling Out a Refined Interface for the App Store

Apple is Rolling Out a Refined Interface for the App Store

Posted on June 26th, 2026

At WWDC 2026, Apple unveiled several creative enhancements that give App Store Optimization (ASO) professionals significantly more control over how its apps appear throughout the App Store.

gear

Complete ASO Solution

Gummicube addresses every aspect of ASO from technology to execution and measurement

GET STARTED
On The Air: FM Radio ASO Audit

On The Air: FM Radio ASO Audit

Posted on June 26th, 2026

In this week's App Store Spotlight, we're putting FM Radio under the ASO microscope.

FotMob's ASO Analysis: Penalty kick or On Target?

FotMob's ASO Analysis: Penalty kick or On Target?

Posted on June 18th, 2026

Apps that fail to evolve their App Store presence risk being buried beneath competitors that are actively optimizing for visibility & conversion rates.

How to Incorporate App Store Promotional Text to Boost Your App Conversion Rates

How to Incorporate App Store Promotional Text to Boost Your App Conversion Rates

Posted on June 18th, 2026

If your App Store listing is not communicating the latest updates, features, or promotions to users, you could be losing valuable downloads.

Subscription-based App Developers are Losing Business

Subscription-based App Developers are Losing Business

Posted on June 18th, 2026

A canceled app subscriber is lost revenue that may never return. Read more!

ASO Strategies for App Store and Google Play Store Algorithms

ASO Strategies for App Store and Google Play Store Algorithms

Posted on June 12th, 2026

Both the Apple App Store and Google Play Store rely on complex algorithms to determine which apps appear in search results and how those apps are ranked.

ASO Takeaways from Apple's WWDC26

ASO Takeaways from Apple's WWDC26

Posted on June 12th, 2026

For app developers and marketers, WWDC26 reinforced a growing trend that has been building for years.