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Temu & TikTok Win 2023

Temu & TikTok Win 2023

Posted on December 18th, 2023

Discover how the top app of 2023 leveraged the power of iteration and how a social media giant cleverly incorporated a monetization strategy that helps increase engagement as well.

Mobile Deep Linking

Mobile Deep Linking

Posted on December 8th, 2023

Deep linking provides a powerful way to create and interconnected experience for your app across several different channels. Learn the ins and outs of deep linking and how it can benefit your ASO.

ASO New Year's Resolutions 2024

ASO New Year's Resolutions 2024

Posted on December 4th, 2023

2024 is upon us. Is your app ready to face the mobile marketing challenges accompanying the new year? Find out how you can prepare with your very own list of ASO resolutions for 2024.

App Store Optimization for Meditation Apps

App Store Optimization for Meditation Apps

Posted on November 27th, 2023

How effective is your meditation app in helping users find peace of mind - and how about finding you? This App Store Spotlight dives into how you can increase your chances to be found by your target audience on the App Store & Play Store.

iOS 17 - Understanding the New Updates

iOS 17 - Understanding the New Updates

Posted on November 17th, 2023

Every iteration of the latest Apple device operating systems brings advancements and features that further enhance the user experience. What does the launch of iOS 17 mean for app discoverability? Find out in our latest ASO Weekly.

App Store A/B Testing for the Holidays

App Store A/B Testing for the Holidays

Posted on November 9th, 2023

Apple's Product Page Optimization and Custom Product Pages will allow you to run seasonal A/B tests just in time for the holidays.

Mint Shutting Down, Apple Introduces Journal App - ASO Weekly

Mint Shutting Down, Apple Introduces Journal App - ASO Weekly

Posted on November 3rd, 2023

Mint becomes Credit Karma and Apple is poised to launch Journal. How will these two major shifts in the market affect existing apps and how can they adapt to stay competitive? Here's our take in this week's ASO news.

App Store Optimization Best Practices for Shopping Apps

App Store Optimization Best Practices for Shopping Apps

Posted on October 27th, 2023

With eCommerce on the rise, developers will look to optimize their user experience however they can. Here's are some tips on improving their mobile app listing to increase visibility and downloads.

How to Create An Effective App Name

How to Create An Effective App Name

Posted on October 23rd, 2023

Your app name is the foundation for a solid ASO strategy, so how can we create an effective name that contributes to app growth? This ASO Academy provides the first steps you'll need to create a quality app name for your App Store listing.

Picking The Right Niche For Your App

Picking The Right Niche For Your App

Posted on October 13th, 2023

From music super fandom to reminiscing with today's most viral photo filter, this ASO Weekly covers two apps that have leveraged the power of narrowing down on a smaller group of users in order to grow on the App Store.

Halloween App Optimization - App Store Spotlight

Halloween App Optimization - App Store Spotlight

Posted on October 6th, 2023

Ghostly happenings are among us... and in your app listing too? If you aren't leveraging the power of app seasonality to make relevant tweaks to your store listing you're leaving precious engagement and conversions on the table.