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APP STORE OPTIMIZATION BLOG

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App Store Screenshot Design - There Is No Game

App Store Screenshot Design - There Is No Game

Posted on October 11th, 2021

App Store Screenshot Design is key to conversion. See how an Essential Game Indie implements theirs and ideas for improvement.

App Analytics Metrics Updated

App Analytics Metrics Updated

Posted on October 8th, 2021

App Analytics metrics in App Store Connect were recently updated. See what has changed and what the new metrics mean.

Secret Neighbor App Store Spotlight

Secret Neighbor App Store Spotlight

Posted on October 4th, 2021

See how Secret Neighbor sneaks in some keywords and where it is scarily underutilizing some ASO best practices.

Reviews & Ratings for Built-In iOS Apps

Reviews & Ratings for Built-In iOS Apps

Posted on October 1st, 2021

Apple now allows users to leave Reviews and Ratings for its built-in apps on the App Store. See initial feedback and how this change can be beneficial for Apple in the long-term.

Bomb Club App Store Spotlight

Bomb Club App Store Spotlight

Posted on September 27th, 2021

See how Apple's Game of the Day, "Bomb Club," can improve its ASO strategy to really blow up big.

Google Play Changes On The Horizon

Google Play Changes On The Horizon

Posted on September 24th, 2021

Changes to the Play Store may be coming sooner than you think. Learn about what is required, what is recommended, and how to prepare.

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iOS 15 Launches - Key ASO Updates

iOS 15 Launches - Key ASO Updates

Posted on September 20th, 2021

iOS 15 launches today with tons of new changes. Find out which ones are key for developers and marketers to consider for their ASO strategy.

Apple Event - California Streaming

Apple Event - California Streaming

Posted on September 15th, 2021

Get a recap of the key announcements from Apple's iPhone 13 "California Streaming" Event.

The Wild Case App Store Spotlight

The Wild Case App Store Spotlight

Posted on September 10th, 2021

See how The Wild Case incorporates ASO best practices into its metadata and creative, and where it can improve.

Google Play Ratings Changes

Google Play Ratings Changes

Posted on September 6th, 2021

Google has announced several changes coming out in November 2021 that will impact its Star Rating system. Learn what they are and how they will impact your app.

Apple Updates Commission Policies

Apple Updates Commission Policies

Posted on August 27th, 2021

Apple has conceded to allow

Mega Man X DiVE App Store Spotlight

Mega Man X DiVE App Store Spotlight

Posted on August 23rd, 2021

See how Mega Man X DiVE incorporates ASO best practices into its metadata, and where it can charge up for a more powerful blast.