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Apple has released a new App Store Marketing tool with resources to help app developers direct users to their apps. This includes instant access to QR codes, App Store badges and embeddable links and codes to bring users to the App Store listing. If utilized properly, these can be used in conjunction with App Store Optimization to supplement the user flow provided by ASO and drive additional views.
What message do you want your App Store Screenshots to convey? For apps and mobile games, the screenshots need to convey core features and the biggest draws of the app early on. For one example of how screenshots do this, we can look at Brawl Stars, a mobile game currently featured by Apple in its list of “Games to Help Pass the Time.” How well do its screenshots convey functionality while engaging with users? We’ll look and see in today’s App Store Spotlight.
When you launch an app on the Google Play Store, you’ll want to ensure users will like what they see. Your creatives, including the Google Play Screenshots and Promo Video, will make a major difference in whether or not users convert. In order to assist, Google has published advice for managing graphic assets alongside the guidelines, which can be used to assist with your App Store Optimization.
Update: This issue has been addressed as of 9/25/2020. App Store Connect now includes iOS 14 filter and launch date.
Among Us is a game that was launched in 2018 but has recently seen an incredible growth in popularity. In addition to its popularity on gaming consoles, it is also a hit on the App Store and Google Play Store, ranking at the top of its categories.
Apple has officially launched the latest versions of its operating systems. Along with iOS 14, we’re also getting iPadOS 14, watchOS 7 and tvOS 14, bringing new updates to each of Apple’s operating systems. What new features do they bring, and how might they impact your App Store Optimization?
The latest Apple event, “Time Flies,” has concluded. The live streamed event introduced us to upcoming devices and services, as well as announced the launch date for the new operating systems. True to predictions, the iPhone 12 was not announced, but there is still plenty of news app developers will want to be aware of.
Apple has updated its App Store Review Guidelines, adding new information about App Clips, streaming services and more. While some of these changes are clarifications to existing rules, others are new guidelines that can impact the presence of apps on the App Store. What should developers know about the new rules, and how will they impact App Store Optimization?
The yearly Apple Event has been announced, which means the latest in iOS devices and services will be revealed soon. The event, titled “Time Flies,” will reveal new hardware and services, although recent announcements around delayed devices raise questions about the specifics. With that in mind, here’s what we can expect at Apple’s “Time Flies” event.
When an app subscription runs out, users have a decision to make: are they getting their money’s worth enough to resubscribe? Apple has added subscription management tools in the past, such as app subscription billing grace periods, subscription free trials and subscription discounts. Now it’s expanding on the offerings with new subscription Offer Codes on iOS 14, which can be distributed online and offline to attract and maintain users.
When developers launch an app on the Apple App Store, they can select where it’s released on a country-by-country basis. Each country is set in a certain region, so developers can be as broad or as specific as they need. However, a new bug in the App Store is limiting that range, which is causing trouble for app developers and their App Store Optimization.
Poesie is a poetry app available on the Apple App Store as the App of the Day. It provides a library of poems, including audio recordings, weekly poet highlights and interactive features to help users understand the poetry more.