APP STORE OPTIMIZATION BLOG

Gummicube Blog

Want more ASO Tips?

Contact Us
Gummicube Blog
TED App Store Screenshots Spotlight

TED App Store Screenshots Spotlight

Posted on May 19th, 2020

If your App Store Screenshots aren’t engaging and informative, are they even working? A good screenshot set should tell users everything they need to know about the app in a manner that keeps them interested and wanting more – almost like a speech.

App Name Advice for ASO

App Name Advice for ASO

Posted on May 14th, 2020

An app name sets expectations from the moment users see it in search results. The name establishes branding, while the title fields on both the Apple App Store and Google Play Store are important for App Store Optimization. With that in mind, it’s important to look at best practices for naming your mobile app.

Google Play Search Adds New Filters

Google Play Search Adds New Filters

Posted on May 12th, 2020

Google Play Search contributes to the majority of app discovery on the Play Store. Now, a new update to the Play Store can help refine the results with filters based on ratings, badges and more. With this change, developers should think about how their apps can be discovered and the impact on App Store Optimization.

App A/B Testing: Google Play Experiments and ASO

App A/B Testing: Google Play Experiments and ASO

Posted on May 9th, 2020

App A/B Testing is a great tool for developers trying to improve their App Store Optimization. Running A/B tests can identify what users respond to best across an app listing, from the creative designs to the descriptions. In order to properly run these tests, developers need to understand how Google Play Experiments work and the best practices for running A/B tests.

App Descriptions Best Practices

App Descriptions Best Practices

Posted on May 7th, 2020

App descriptions are essential for App Store Optimization and conversions. They tell users what an app has to offer, why they should download it and how it can help them. Additionally, they provide valuable data to the App Store and Google Play Store that can be used for paid campaigns and indexation. If you want to create app descriptions that can help improve conversions and help with your App Store Optimization, here are some best practices to follow.

Google Play Short Description ASO Best Practices

Google Play Short Description ASO Best Practices

Posted on May 5th, 2020

The Google Play Short Description provides users with a quick introduction to your app. While the Long Description can delve into specifics of app features, the Short Description needs to be more concise. With that in mind, let’s examine how the Google Play Short Description helps with App Store Optimization and the best practices for writing one.

App Store Promotional Text ASO Best Practices

App Store Promotional Text ASO Best Practices

Posted on May 2nd, 2020

App Store Promotional Text, which was introduced in 2017 with the release of iOS 11, is a unique feature of the iOS App Store. While it is displayed to users as part of the description, it is a separate section from the description on App Store Connect. It’s not indexed for keywords, but still plays an important role in App Store Optimization. Let’s take a look at the App Store Promotional Text and see how it can best be used for App Store Optimization.

Apple Search Ads Expands to Russia

Apple Search Ads Expands to Russia

Posted on April 30th, 2020

Apple Search Ads helps app developers reach interested users in searches while providing the potential to improve the organic search ranking for their apps. Search Ads are currently available in 59 countries and regions, but Apple announced the expansion of Search Ads to Russia, providing new opportunities for app marketing.

Google Play Screenshot Guidelines & Best Practices

Google Play Screenshot Guidelines & Best Practices

Posted on April 28th, 2020

Google Play screenshot sets are important aspects of App Store Optimization for the Play Store. As the Play Store changes, one must reevaluate what the screenshot best practices and examples are to ensure the app continues to draw clicks and convert users.

Apple Search Ads Update Hints at Expansion

Apple Search Ads Update Hints at Expansion

Posted on April 25th, 2020

Apple Search Ads has helped app developers target keywords and audiences directly in the search results. Paid marketing through Search Ads has proven to be helpful not only for getting paid downloads, but also for increasing organic keyword rankings. Now it appears that Search Ads is expanding to outside the App Store, presenting new opportunities for app marketing.

Ecosia App Store Screenshots Spotlight

Ecosia App Store Screenshots Spotlight

Posted on April 23rd, 2020

App Store Screenshots provide a first look at the UI, features and core values of an app. In the case of Ecosia, a web browser designed to raise money for planting trees and helping the planet, its screenshots should convey its goal while showcasing its functionality. If the screenshots can do this, users will gain a more thorough understanding of the app and are more likely to convert. As today is Earth Day and Ecosia is one of Apple’s top featured apps for the day, our App Store Spotlight will take a look at its App Store Screenshots on the App Store and Play Store.