APP PROMOTION
How to Promote Your App
You’ve launched your app. Congratulations! Now you need to promote it.
App Promotion - How to Promote Your App
How to promote your app varies on an app by app basis, but the core activities remain the same. Do your part in implementing ongoing App Store Optimization practices and you will have the foundation to see your app grow over time.
How do you promote your app? It comes down to a few things:
- Establish your foundation with an ongoing App Store Optimization strategy
- Support your App Store Optimization activities with paid media
- Create alignment between your ASO and paid media strategies
With our team of seasoned ASO experts and our experienced user acquisition team, you can easily manage and optimize app install campaigns within the App Store and beyond.
App Store Optimization as your Foundation
App Store Optimization is key to long-term success in the app stores. If you launch your app without having done the proper competitive research or without having targeted the right keywords in search, your app will likely be lost in the sea of millions of apps.
App Store Optimization has two major facets: Improving your keyword rankings and improving your conversion rate. When conversion improves, this has the added benefit of making all of your marketing channels more efficiently convert impressions to downloads.
With a structured App Store Optimization strategy, you’ll be able to target the exact terms your audience is searching with, and appear in those search results over time. Once you’re ranked, you’ll need to continually optimize conversion to ensure that your app is as appealing as it can be to your ideal audience. A/B testing and constant iteration are key to driving success for your app.
Promote Your App with Paid Ads
In order to remain ranked competitive keywords, marketers should consider running paid ads. User acquisition channels like Apple Search Ads, Google Ads or even Meta Ads give you additional exposure and installs from their respective channels. Additionally, the install volume that comes from these channels can allow your app to more easily rank for certain keywords and placements in the store.
Gummicube’s paid search team is specially trained in managing Apple Search Ads, Google Ads and Meta campaigns. They work hand-in-hand with our App Store Optimization experts to create a paid media strategy that not only helps to increase app installs, but bolsters your organic performance. We also have direct relationships with Apple, Google and Meta, who provide our team key data and campaign insights.
Gummicube’s team takes full advantage of the paid media platforms by:
- A/B testing within Search Ads to optimize Tap-Through-Rate (TTR) and Click-Through-Rate (CTR)
- Using exclusive relevance data through DATACUBE technology
- Supporting all major attribution tools for ROAS management
Need help increasing app installs with paid media and App Store Optimization (ASO)? Choose Gummicube - the team that can execute an effective and holistic search strategy in the App Store and Google Play.
App Promotion with ASO and Paid Ads
Increase app installs with the help of an expert team When partnering with Gummicube clients can opt to receive hands-on management of Apple Search Ads, Google Ads or Meta Ads alongside App Store Optimization to significantly increase ROI. Each channel is unique and technical knowledge of the App Store and Google Play Store algorithms make a huge difference in producing results.
Gummicube clients are at a competitive advantage because of our proprietary DATACUBE ASO technology and an expert team providing turnkey service.
Apple Search Ads
Apple Search Ads is Apple’s own advertising platform designed specifically to promote your app in the iOS App Store. Effectively utilizing Apple Search Ads can enhance your exposure to millions of interested users searching in the App Store.
Optimize your Apple Search Ads campaigns by working with our mobile marketing experts. Gummicube’s team will build a plan to target the keywords most important for your app and coordinate with implementation of ASO to maximize results. We understand that an understanding of how Search Ads and ASO impact one another is crucial to success.
Google App Installs Campaigns
Google Ads is Google’s advertising platform that services both web pages and mobile apps. Developers can leverage Google Ads to maximize their overall app installs, showcasing their app to potential users.
Google app install campaigns can boost your overall performance because they drive users, browsing Google Play directly into your store listing Gummicube’s team can help A/B test to find the right messaging and the right creative to drive high quality installs at the lowest cost
Meta Ads
Meta, formerly known as Facebook, has given developers multiple tools to help drive in traffic and installs to support their app. Developers can leverage ads through Meta in order to better index for keywords and also gain meaningful traction against key audience groups to help improve conversion.
Run ads across Meta, leveraging Facebook, Instagram and WhatsApp ads to maximize your reach. Increase the speed of keyword indexation while simultaneously using Meta to target your ideal audience within their ad network. You can also test displays and messaging to learn what converts users better from your ads into each store.
Reporting for Each KPI
Gummicube’s paid search team not only manages campaigns but also provides thorough reporting and dashboards for every partner. From bid adjustments to installs and event triggers, Gummicube’s robust reporting provides you with the ins and outs of campaign performance
Gummicube can work with popular Mobile Measurement Partners like Adjust or Appsflyer, or internal tracking to produce reports that help you understand the impact of paid media, both organically and for your ROAS.
With Gummicube, you’ll learn to measure ASO side by side with your paid media performance to understand the symbiotic nature of both. Our ASO experts will use paid and organic data to help you strategize, compete, and thrive at every stage of your App Store and Google Play Store journey.