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WWDC24 - Apple Event Recap

WWDC24 - Apple Event Recap

June 14th, 2024

Learn what went down at this years WWDC and how Apple looks to incorporate its own AI into devices soon. Big changes are on the horizon.

App Promotion Tips & Trends

App Promotion Tips & Trends

Posted on May 31st, 2024

Are you up to date with the latest app marketing trends? Don't get left behind with essential ASO strategies to elevate your app promotion

What Are Google Custom Store Listings?

What Are Google Custom Store Listings?

Posted on May 23rd, 2024

Keyword targeting has arrived to Google's Custom Store Listings, opening up opportunities for more granular audience targeting and even more personalized experiences. Learn how you can use them to your advantage!

Google I/O 24: Google Play Changes

Google I/O 24: Google Play Changes

Posted on May 16th, 2024

The new Google Play has arrived. With Google I/O 24 come announcements to changes to the Play Store layout, native tools, and monetization. Learn what to expect from the latest changes and prepare your app marketing strategy.

App Store Promotional Text: How to Use it

App Store Promotional Text: How to Use it

Posted on May 7th, 2024

Your App Store Promotional Text is a powerful tool in helping you drive app growth. But how exactly can you use it to your advantage? This article dives in.

App Store Optimization for Mother's Day

App Store Optimization for Mother's Day

Posted on April 29th, 2024

Is your app listing ready for Mother's Day. Learn how to stand out from the competition and enhance your app store marketing with these strategies you can leverage in time for the holiday.

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China Removes WhatsApp & Threads

China Removes WhatsApp & Threads

Posted on April 22nd, 2024

WhatsApp & Threads are no more. Apple has been forced to remove Meta’s messaging and social platform from China amid “national security” concerns brought up by the Chinese government. Read more in our latest ASO Weekly.

What is Apple Promotional Artwork?

What is Apple Promotional Artwork?

Posted on April 12th, 2024

Have you been selected for an App Store feature? Your Promotional Artwork is a key element in making the most of your featured position. Here's how you can use it to your advantage.

App Store Optimization for Journal Apps

App Store Optimization for Journal Apps

Posted on April 5th, 2024

How can developers of journal apps optimize to stay relevant, differentiate themselves, and compete in the App Store? This App Store Spotlight jumps into some of the strategies employed by the top journal apps. Jump in to learn more.

Apple Sideloading Goes Live

Apple Sideloading Goes Live

Posted on April 1st, 2024

A new future for iOS developers is on the horizon. How will the European Union's Digital Markets Act (DMA) affect developers looking to distribute their apps outside of Apple's ecosystem? This ASO Weekly dives into the details and potential implications of the EU's new legislation.

Google Store Listing Experiments

Google Store Listing Experiments

Posted on March 21st, 2024

In a continuously competitive mobile app market, resonating with your target audience can be the differentiator in standing out among the competition. The only way to determine if your app connects with its intended user base is by continuously testing different app listing variables to determine which is most effective.

App Store Optimization for Finance Apps

App Store Optimization for Finance Apps

Posted on March 15th, 2024

In this App Store Spotlight, we dive into the intricacies of optimizing finance apps and analyze the unique considerations of one of the most popular categories in the app stores.