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Do you have a powerful hook for users? Your Poster Frame is an essential creative that replaces your first screenshot and precedes your App Preview video, making it potentially one of the most important creatives in your arsenal. Learn what it is and how to use it here.
Soon developers will be able to extend their customer lifetime value with a handy new way of providing subscription offers directly through Apple. Contingent Pricing looks to act as a revolutionary new system for leveraging new upsell & cross-sell opportunities all within Apple’s ecosystem.
Is your app safe? Google announced a wave of deletions coming to the Play Store, targeting apps they deem to provide a low-quality app experience. Make sure you know what that entails and how you can avoid being affected by the new policy updates.
Gaming is the largest category in the app stores by far. One out of every six games on the app stores is a mobile game, so how can you stand out from the competition? Find out in this App Store Spotlight.
Learn how to approach App Store descriptions the right way so you can effectively engage and convert users.
Are you leveraging Apple Search Ads the right way? Take a look at these recommendations to optimize your paid campaigns and target the right users.
Have you ever A/B tested your Google Play listing? If not, you're probably navigating the Play Store marketing blind, and leaving valuable installs on the table.
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There’s much ado regarding titles. We'll breakdown how you can create a title that checks all the boxes and helps contribute to app growth.
Learn what went down at this years WWDC and how Apple looks to incorporate its own AI into devices soon. Big changes are on the horizon.
Learn how to grab your audience's attention through effective and engaging app store preview videos.
Are you up to date with the latest app marketing trends? Don't get left behind with essential ASO strategies to elevate your app promotion
Keyword targeting has arrived to Google's Custom Store Listings, opening up opportunities for more granular audience targeting and even more personalized experiences. Learn how you can use them to your advantage!
The new Google Play has arrived. With Google I/O 24 come announcements to changes to the Play Store layout, native tools, and monetization. Learn what to expect from the latest changes and prepare your app marketing strategy.