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APP STORE OPTIMIZATION BLOG

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FotMob's ASO Analysis: Penalty kick or On Target?

FotMob's ASO Analysis: Penalty kick or On Target?

June 18th, 2026

Apps that fail to evolve their App Store presence risk being buried beneath competitors that are actively optimizing for visibility & conversion rates.

How to Incorporate App Store Promotional Text to Boost Your App Conversion Rates

How to Incorporate App Store Promotional Text to Boost Your App Conversion Rates

Posted on June 18th, 2026

If your App Store listing is not communicating the latest updates, features, or promotions to users, you could be losing valuable downloads.

Subscription-based App Developers are Losing Business

Subscription-based App Developers are Losing Business

Posted on June 18th, 2026

A canceled app subscriber is lost revenue that may never return. Read more!

ASO Strategies for App Store and Google Play Store Algorithms

ASO Strategies for App Store and Google Play Store Algorithms

Posted on June 12th, 2026

Both the Apple App Store and Google Play Store rely on complex algorithms to determine which apps appear in search results and how those apps are ranked.

ASO Takeaways from Apple's WWDC26

ASO Takeaways from Apple's WWDC26

Posted on June 12th, 2026

For app developers and marketers, WWDC26 reinforced a growing trend that has been building for years.

Cooking Up Winning ASO Strategies with ReciMe

Cooking Up Winning ASO Strategies with ReciMe

Posted on June 4th, 2026

This week we analyze ReciMe's ASO foundation. Take a look!

Does Your Business Need an App?

Does Your Business Need an App?

Posted on June 4th, 2026

An app can provide a direct pathway to your audience while creating a competitive advantage that many businesses still overlook.

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Are Your App Store Conversion Rates Dropping?

Are Your App Store Conversion Rates Dropping?

Posted on May 29th, 2026

Roughly 70% of app downloads are driven by search, making keyword optimization one of the most influential factors in discoverability.

Finding ASO Balance: How ALO Can Boost Its App Listing

Finding ASO Balance: How ALO Can Boost Its App Listing

Posted on May 29th, 2026

Even established brands like ALO can unlock stronger app visibility opportunities.

What High-Converting Photo & Video App Listings Have in Common

What High-Converting Photo & Video App Listings Have in Common

Posted on May 22nd, 2026

Learn how to set your Photo and Video app category up for success!

Google's 2026 Android Show Updates

Google's 2026 Android Show Updates

Posted on May 22nd, 2026

Take a look at the 2026 Android Show updates. Read more!

How ChargePoint Can Fill Its ASO Tank

How ChargePoint Can Fill Its ASO Tank

Posted on May 22nd, 2026

Discover where ChargePoint can elevate its ASO Strategy in this week's App Store Spotlight!

ASO Measurement: Defining App Success Through Keywords And Conversion Rates

ASO Measurement: Defining App Success Through Keywords And Conversion Rates

Posted on May 15th, 2026

Without measurable KPI tracking, developers are forced to rely on assumptions instead of actionable data. Read more!