On May 11th, 2022 the Google I/O developers conference introduced several new changes to their app store experience. Many of these new updates could spell exciting things for your App Store Optimization strategy.

There’s a common misconception held among developers that app updates need to coincide with code and significant UX/UI changes. As the App Store Review Guidelines state:

Say goodbye to spring fever with Gardenscapes! In a one of a kind combination of match three gameplay and fun mini-games, Gardenscapes is a long-standing pioneer of puzzle games on the App Store. Lush foliage, danger-defying feats on rowboat and decoration all combine to give users a truly unique mobile gaming experience.

Welcome to this week’s ASO Weekly. This week in app store news, Google makes updates to its Play Store. While the changes were primarily user-focused, it's important for all developers to understand how it may affect their App Store Optimization strategy. Gen Z has made it clear that it wants to keep it real on social media, so what can social media app developers do to keep up?

A part of your App Store Optimization success is written in the stars, quite literally.

Shaken or stirred? Gin or Whiskey? Classics or new wave? The choice is yours with the Photo Cookbook Cocktails app. This app brings the art of mixology right to the palm of your hands with easy-to-follow cocktail recipes perfect for all occasions and experience levels. If you’re a visual learner you’re in luck – this app is loaded with helpful pictures that guide you through each step of the process.

If your current App Store Optimization strategy doesn’t account for regular app updates, the latest sweep of app store regulations may have some dire effects.

How can a Google Play developer maximize their conversion optimization potential? When it comes to App Store Optimization, there are conversion strategies that separate the novices from the pros.