Apple Search Ads Rebrands as Apple Ads
April 18th, 2025
Apple Ads is the new name for Apple Search Ads. Learn what this rebrand could mean for your app's visibility and ASO.
APP STORE OPTIMIZATION BLOG
Gummicube Blog
Want more ASO Tips?
Contact Us
App Store Spotlight: Orbit - Time-Based Invoicing
Posted on April 17th, 2025
Discover how Orbit can boost visibility and conversions with smarter keywords, optimized creatives, and a stronger App Store presence.
Mastering the Google Play Store Algorithm
Posted on April 16th, 2025
Learn how to work with the Google Play Store algorithm using high-level ASO strategies that improve visibility, performance, and long-term app success.
Xcode 15 & iOS 17 SDK: What Developers Need to Know
Posted on April 11th, 2025
Apple now requires all iOS apps to use Xcode 15 and iOS 17 SDK. Learn what this means for developers—and how it impacts your ASO strategy.
Optimizing Your App Store Marketing for More App Installs
Posted on April 11th, 2025
Boost app installs with smarter App Store marketing. Learn how ASO, creative assets, and paid strategies work together to drive growth and visibility.
App Store Spotlight on Home Contents
Posted on April 11th, 2025
Explore how Home Contents can improve its App Store listing with smarter ASO tactics, from stronger keywords to better screenshots and video strategy.
Google Play’s New App Development Strategy
Posted on April 4th, 2025
Google Play is enhancing security, fraud prevention, and policy support in 2025. Learn how these updates help developers build safer, more trusted apps.
Complete ASO Solution
Gummicube addresses every aspect of ASO from technology to execution and measurement
GET STARTED
ASO Improvements for onX Offroad
Posted on April 4th, 2025
Discover how onX Offroad can enhance its App Store presence with smarter ASO strategies, from metadata tweaks to creative optimizations.
How to Choose the Right App Category for ASO Success
Posted on April 2nd, 2025
Choosing the right app category is crucial for ASO success, impacting visibility, rankings, and user growth. Discover how the wrong choice can hold you back.
Apple’s Child Safety Updates: ASO Takeaways
Posted on March 28th, 2025
Apple’s child safety updates will impact App Store visibility for certain age groups. Learn how these changes affect ASO and how to optimize for your audience.
Finding the Right Rhythm in ASO with Musixmatch
Posted on March 27th, 2025
This week, we explore how Musixmatch can update its ASO strategy to improve App Store search rankings, enhance visuals, and drive more downloads.
App Ratings and Reviews
Posted on March 25th, 2025
Boost app rankings with better ratings! Learn how to manage reviews, improve user experience, and use ASO tools to increase conversions and engagement.
Google Play Games Expands: New Titles, New Audiences
Posted on March 21st, 2025
Google Play Games expands with new titles and PC support. Discover what this means for ASO and how to stay ahead in the evolving mobile gaming landscape.