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In today's digital age, the App Store is becoming increasingly competitive as more and more developers launch their products into the mobile world. With millions of apps available, it can be difficult for developers to stand out among hundreds or even thousands of apps offering similar features in the same market. Relying on just organic search rankings just isn’t enough sometimes.
From Apple’s Fitness+ update, Google providing insight into real users versus bots, and Play Store Changelogs potentially being phased out, this ASO Weekly analyzes the different developments you should be aware of as 2023 kicks off.
Last-minute invites are among the top things on a party organizer's mind this time of year. Giving them a convenient tool to coordinate their festive celebration is something Invitation Maker's developers prioritize. However, is their app listing optimized to reach enough party planners in time for New Year's?
Looking to get insight into how you can improve your App Store listing? Apple's Product Page Optimization platform for mobile app A/B testing can be your solution to potentially improving your conversion rate.
Sugar (game)'s recent App Store feature can prove beneficial in getting more downloads, but is it enough to ensure long-term success?
With eCommerce on the rise, developers will look to optimize their user experience however they can. Here's are some tips on improving their mobile app listing to increase visibility and downloads.
Nordstrom has been a major player in shopping for some time. Can their discount app succeed in the App Store in time for holiday shopping?
Gummicube addresses every aspect of ASO from technology to execution and measurement
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Walmart ramps up its mobile app tech, Foxconn hires just in time for shopping season, and Google gives users a generous reminder. Here's this week's ASO Weekly.
Looking for an engaging way to drive conversions? Google Play Store Videos are a great tool for developers looking to provide a more dynamic visual experience for potential users.
The World Cup is just days away. Can World Cup App 2022's developers optimize during this critical time for sports?
Have you thought about using App Store Preview Videos? Here's how you can avoid rejection and ensure your video gets published.
Airbnb is no stranger to the hospitality industry – often cited as a first mover in the anti-hotel hotel space. How can it improve its ASO?
By localizing app store metadata and creatives to the global market, developers can yield better conversion rates, improve their visibility, and see continued global growth.