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Apple's A/B Testing: What You Need To Know

Posted on April 21, 2022

Conversion optimization is fundamental in the process of [App Store Optimization]( There are numerous ways a developer can optimize their app store assets to increase their conversion rate. A/B testing is the most effective way to optimize your app listing for better conversion over time.

ASO Weekly - App Store News

Posted on April 15, 2022

The [App Store Optimization]( experts at Gummicube take app growth all the way to the Big Apple. The new app on the block helping iOS users to make a switch to Android experiences pushback. Looming anti-trust legislation from the US and European Union applies pressure to Apple and Google’s app stores.

App Store Top Trends - Vol. 1

Posted on April 14, 2022

Welcome to Gummicube’s ASO Top Trends – a quick, one-stop-shop for the latest developments in [App Store Optimization](, app store trends, quick tips to improve your ASO strategy, and so much more.

Louis Vuitton City Guide App Store Spotlight

Posted on April 11, 2022

From the grandeur of the Big Apple to the bustling streets of Seoul, to the old-world charm of Venice – the Louis Vuitton City Guide app takes exploration and tourism to wonderful new heights. Featured in today’s “Treat Yourself” collection is a travel guide app from none other than the iconic and world-renowned Louis Vuitton Maison.

ASO Weekly - App Store News

Posted on April 9, 2022

On April 6th, Analysis Group released reports stating that third-party apps now surpass Apple’s native apps in global usage.

What is App Store Optimization?

Posted on April 7, 2022

App Store Optimization (ASO) is a process in which an app can rank for relevant keywords to increase downloads from a more suitable audience.

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Memrise App Store Spotlight

Posted on April 5, 2022

Parlez-vous-français? Sprechen Sie Deutsch? क्या आप हिंदी बोलते हैं? If you’re one of the millions of people around the world who want to learn a new language, you may be finding it difficult to find a way to learn them in a way that sticks. You may also find that the language apps on the market today are a bit drab, pestering, or inauthentic. Not many users like to be run through the wringer with long lessons. Building language learning skills and habits that fit into your busy schedule is hard – but it doesn’t have to be.

ASO Weekly - App Store News

Posted on April 1, 2022

This year’s GDC was packed with exciting speaking events, new developments, and networking opportunities with game developers and companies from all around the world. We had a lot of wonderful people come to our booth to learn more about [App Store Optimization](, and how it can help them compete in an increasingly mobile world. A lot has changed since we last met, but we’re even more excited about what’s to come.

Understanding Keyword Search Volume - ASO Academy

Posted on March 31, 2022

Keywords are a dime a dozen, right? Well, not really. When it comes to [App Store Optimization]( (ASO), choosing the right keywords to sustain growth on the app stores is an essential part of successful metadata optimization.

Rent the Runway App Store Spotlight

Posted on March 29, 2022

Get ready to strut and strike a pose – It’s couture without the couture prices. The app, Rent The Runway has democratized high fashion for everyone and lets us envision a more sustainable future in fashion. Featured in today’s App Store Spotlight as Apple’s App of the Day, Rent the Runway lets users Rent, subscribe to, or buy designer brand clothing without breaking the bank.

Urban App Store Spotlight

Posted on March 22, 2022

Deep-tissue, Shiatzu, stone – now you’re speaking our language! If you’re like the many people around the world who love to relax with a massage, the app featured on today’s App Store Spotlight will soothe all of your pain points. The Urban app brings the massage parlor to you, making it easy and convenient to request an at-home massage from anywhere.