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On May 11th, 2022 the Google I/O developers conference introduced several new changes to their app store experience. Many of these new updates could spell exciting things for your [App Store Optimization](https://www.gummicube.com/) strategy.
There’s a common misconception held among developers that app updates need to coincide with code and significant UX/UI changes. As the App Store Review Guidelines state:
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Welcome to this week’s ASO Weekly. This week in app store news, Google makes updates to its Play Store. While the changes were primarily user-focused, it's important for all developers to understand how it may affect their [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) strategy. Gen Z has made it clear that it wants to keep it real on social media, so what can social media app developers do to keep up?
A part of your [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) success is written in the stars, quite literally.
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If your current [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) strategy doesn’t account for regular app updates, the latest sweep of app store regulations may have some dire effects.
How can a Google Play developer maximize their conversion optimization potential? When it comes to [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization), there are conversion strategies that separate the novices from the pros.
Immersive storylines filled with drama, romance, deceit and adventure await you on Episode. In this “choose your own adventure” mobile game, users can choose from over 15,000 stories with a wide variety of genres like murder mysteries, romance, drama, adventure and so much more. Every decision leads to a different outcome – choose your next move wisely.
On April 27th, Gummicube will be attending the App Growth Masterminds event in San Francisco, California. This invite-only event introduces a one-of-a-kind, fully-immersive conference with some of the top app experts in the industry. 50 Bay-Area experts will gather to exchange ideas, network, and learn about the latest developments in mobile.
Conversion optimization is fundamental in the process of [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization). There are numerous ways a developer can optimize their app store assets to increase their conversion rate. A/B testing is the most effective way to optimize your app listing for better conversion over time.
The [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) experts at Gummicube take app growth all the way to the Big Apple. The new app on the block helping iOS users to make a switch to Android experiences pushback. Looming anti-trust legislation from the US and European Union applies pressure to Apple and Google’s app stores.