Posted on November 29, 2021
When choosing a paid marketing channel there are many avenues to choose from, including Apple Search Ads that appear across the iOS App Store and Google Ads that show up on Google websites across the internet.
Posted on November 22, 2021
Getting featured on the iOS App Store will bring your app in front of more users. While the choice is up to Apple, a few tips could increase your chances.
Posted on November 19, 2021
Epic Games proposes a new cross-platform app store and Apple has relented to allowing developers a way to circumvent their notorious App Store Tax.
Posted on November 15, 2021
Being featured by Apple can provide your app with a short-term boost, but without incorporating the best practices for ASO performance can fall behind.
Posted on November 8, 2021
Developers on the iOS App Store should plan in advance of the upcoming Holiday Schedule to allow enough time for apps to get approved during the busy holidays.
Posted on November 1, 2021
App Store Optimization is an involved process that should be regularly revisited based on recent changes in trends. Iteration is one of the key drivers for success in ASO.
Complete ASO Solution
Gummicube addresses every aspect of ASO from technology to execution and measurement
Posted on October 29, 2021
It’s the Holiday Season - App Store Optimization is key to getting your Black Friday and Cyber Monday deals discovered on the app stores.
Posted on October 25, 2021
After its announcement at WWDC 21, Apple will start rolling out In-App Events later this week.
Posted on October 22, 2021
App Store Optimization is an ongoing process, and in order to maintain relevancy in the app stores developers should keep apps up-to-date with seasonal trends.
Posted on October 18, 2021
When optimizing an app for the Google Play Store, balancing core keyword targeting with attractive creatives is the secret to ASO success on Android.
Posted on October 15, 2021
Google vs Epic Games - Epic finds itself fighting a war on two fronts as its legal proceedings with Apple continue.
Posted on October 11, 2021
App Store Screenshot Design is key to conversion. See how an Essential Game Indie implements theirs and ideas for improvement.