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Paid Marketing Channels for Mobile Apps

Posted on November 29, 2021

When choosing a paid marketing channel there are many avenues to choose from, including Apple Search Ads that appear across the iOS App Store and Google Ads that show up on Google websites across the internet.

Getting Featured on the App Store

Posted on November 22, 2021

Getting featured on the iOS App Store will bring your app in front of more users. While the choice is up to Apple, a few tips could increase your chances.
app store antitrust litigation update

App Store - Antitrust Litigation Update

Posted on November 19, 2021

Epic Games proposes a new cross-platform app store and Apple has relented to allowing developers a way to circumvent their notorious App Store Tax.

App Metadata - Relumine

Posted on November 15, 2021

Being featured by Apple can provide your app with a short-term boost, but without incorporating the best practices for ASO performance can fall behind.

App Store Connect Holiday Schedule 2021

Posted on November 8, 2021

Developers on the iOS App Store should plan in advance of the upcoming Holiday Schedule to allow enough time for apps to get approved during the busy holidays.

App Store Optimization Best Practices - Iteration

Posted on November 1, 2021

App Store Optimization is an involved process that should be regularly revisited based on recent changes in trends. Iteration is one of the key drivers for success in ASO.

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Mobile Marketing Trends - Seasonality

Posted on October 29, 2021

It’s the Holiday Season - App Store Optimization is key to getting your Black Friday and Cyber Monday deals discovered on the app stores.

iOS 15 In-App Events

Posted on October 25, 2021

After its announcement at WWDC 21, Apple will start rolling out In-App Events later this week.

App Optimization - Seasonality

Posted on October 22, 2021

App Store Optimization is an ongoing process, and in order to maintain relevancy in the app stores developers should keep apps up-to-date with seasonal trends.

App Optimization Android - Cat Bird

Posted on October 18, 2021

When optimizing an app for the Google Play Store, balancing core keyword targeting with attractive creatives is the secret to ASO success on Android.

Google vs Epic Games

Posted on October 15, 2021

Google vs Epic Games - Epic finds itself fighting a war on two fronts as its legal proceedings with Apple continue.