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Google Play Feature Graphics

Posted on March 17th, 2022

In today’s ASO Academy, we’ll be taking a look at a creative Google Play exclusive: the Feature Graphic. While this creative app store asset may seem insignificant at first, developers are often unaware of the huge effect they have on conversion and audience engagement. If you're looking to further your creative [App Store Optimization](https://www.gummicube.com/app-store-optimization) strategy to increase conversion, a Feature Graphic might just do the trick. Let’s take a look at what a Feature Graphic is, some of its benefits and best practices.

App Store Spotlight - Playbook

Posted on March 15th, 2022

Are you feeling a little more inspired to get your workout on after Spring Forward? Admittedly, we’re still having a bit of trouble waking up this early, but lucky for us, workout apps make it easier to exercise at any time and anywhere.

App Feature Videos

Posted on March 9th, 2022

Are you the type of person who skips the previews at the movies? Or do you make it a point to watch them?

App Store Spotlight - Sheep Simulator AR

Posted on March 8th, 2022

Play all day, _Sheep_ all night. If you ever played a game and secretly thought that if it just had _more sheep and augmented reality (AR)_, it would be perfect? Sheep Simulator AR by Superfine Games Inc. is the app for sheep-enthusiasts and AR-lovers alike. Sheep Simulator AR is just one of the many apps on the App Store with Augmented Reality functionality. Even if you may be _so-so_ on sheep, the AR gaming experience is novel and exciting for users who want to take their mobile gaming experience to the next dimension (quite literally).

ASO Weekly - App Store News

Posted on March 4th, 2022

On Tuesday, Apple CEO Tim Cook announced in an open letter to the company and stakeholders his plans to seize Apple sales in Russia – citing the events taking place in Ukraine to be “deeply concerning”.

Mobile App Descriptions

Posted on March 3rd, 2022

In today’s ASO Academy, we’ll be looking at some quick description refreshers across Apple’s App Store and Google Play to empower your metadata [App Store Optimization](https://www.gummicube.com/app-store-optimization) (ASO) strategy.

App Store Spotlight - Lily's Garden

Posted on March 1st, 2022

Do you have a green thumb? Neither do we. Luckily for us, Lily’s Garden brings the magic of flowers, gardening, and relaxing decoration right to our fingertips without all of the hard work. But is there more to gardening than meets the eye? Meet the puzzle mobile game app featured in today’s App Store Spotlight, Lily’s Garden from Tactile Games ApS.

Mobile App Seasonality

Posted on February 24th, 2022

Is your app keeping up to date with the hottest trends and current events? Publishing regular iterations helps your app listing stand out and consistently attract new users. Here's how you can leverage it.

ASO Weekly News - Crypto Wins Super Bowl LVI

Posted on February 18th, 2022

It is estimated that nearly 112 million people watched the 2022 Super Bowl this year – viewership grew nearly 14% compared to 2021. To capitalize on one of the most highly watched television events all year, companies spend an exorbitant amount of money and resources to capture an audience's attention. This year, crypto apps made their debut appearance with maybe, too much popularity to handle.

App Subtitle & Short Descriptions

Posted on February 17th, 2022

Rank higher and engage your audience with the help of these app subtitle and short description tips.

App Store Spotlight - Clubhouse

Posted on February 15th, 2022

What if there was an app that allowed you to listen in on a conversation about the environmental impacts of fast fashion, participate in a heated debate on the best meme of the decade, or start a conversation with a native speaker group for that language you just can’t seem to grasp?

Importance of Iteration

Posted on February 10th, 2022

Time to update! Your app listing needs careful and continuous attention to ensure optimal app store performance. This is where iterations come into play. See how you can keep your app store info up to date in this ASO Academy.

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