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APP STORE OPTIMIZATION BLOG

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App Store Spotlight: Orbit - Time-Based Invoicing

App Store Spotlight: Orbit - Time-Based Invoicing

Posted on April 17th, 2025

Discover how Orbit can boost visibility and conversions with smarter keywords, optimized creatives, and a stronger App Store presence.

Mastering the Google Play Store Algorithm

Mastering the Google Play Store Algorithm

Posted on April 16th, 2025

Learn how to work with the Google Play Store algorithm using high-level ASO strategies that improve visibility, performance, and long-term app success.

App Store Spotlight on Home Contents

App Store Spotlight on Home Contents

Posted on April 11th, 2025

Explore how Home Contents can improve its App Store listing with smarter ASO tactics, from stronger keywords to better screenshots and video strategy.

Optimizing Your App Store Marketing for More App Installs

Optimizing Your App Store Marketing for More App Installs

Posted on April 11th, 2025

Boost app installs with smarter App Store marketing. Learn how ASO, creative assets, and paid strategies work together to drive growth and visibility.

Xcode 15 & iOS 17 SDK: What Developers Need to Know

Xcode 15 & iOS 17 SDK: What Developers Need to Know

Posted on April 11th, 2025

Apple now requires all iOS apps to use Xcode 15 and iOS 17 SDK. Learn what this means for developers—and how it impacts your ASO strategy.

ASO Improvements for onX Offroad

ASO Improvements for onX Offroad

Posted on April 4th, 2025

Discover how onX Offroad can enhance its App Store presence with smarter ASO strategies, from metadata tweaks to creative optimizations.

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Google Play’s New App Development Strategy

Google Play’s New App Development Strategy

Posted on April 4th, 2025

Google Play is enhancing security, fraud prevention, and policy support in 2025. Learn how these updates help developers build safer, more trusted apps.

How to Choose the Right App Category for ASO Success

How to Choose the Right App Category for ASO Success

Posted on April 2nd, 2025

Choosing the right app category is crucial for ASO success, impacting visibility, rankings, and user growth. Discover how the wrong choice can hold you back.

Apple’s Child Safety Updates: ASO Takeaways

Apple’s Child Safety Updates: ASO Takeaways

Posted on March 28th, 2025

Apple’s child safety updates will impact App Store visibility for certain age groups. Learn how these changes affect ASO and how to optimize for your audience.

Finding the Right Rhythm in ASO with Musixmatch

Finding the Right Rhythm in ASO with Musixmatch

Posted on March 27th, 2025

This week, we explore how Musixmatch can update its ASO strategy to improve App Store search rankings, enhance visuals, and drive more downloads.

App Ratings and Reviews

App Ratings and Reviews

Posted on March 25th, 2025

Boost app rankings with better ratings! Learn how to manage reviews, improve user experience, and use ASO tools to increase conversions and engagement.

Google Play Games Expands: New Titles, New Audiences

Google Play Games Expands: New Titles, New Audiences

Posted on March 21st, 2025

Google Play Games expands with new titles and PC support. Discover what this means for ASO and how to stay ahead in the evolving mobile gaming landscape.