APP STORE OPTIMIZATION BLOG

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Apple’s Product Page Optimization

Apple’s Product Page Optimization

Posted on December 8th, 2021

Apple released Product Page Optimization and Custom Product Pages, providing an elegant and streamlined testing process for organic and paid traffic directly in the iOS App Store.

Best Apps of 2021

Best Apps of 2021

Posted on December 3rd, 2021

Apple and Google announced the top apps of the year for 2021. Apple’s “App Store Award” and Google Play’s “Best of 2021”. Learn more about what makes these apps successful.

Mobile App Marketing Channels

Mobile App Marketing Channels

Posted on November 29th, 2021

When choosing a paid marketing channel there are many avenues to choose from, including Apple Search Ads that appear across the iOS App Store and Google Ads that show up on Google websites across the internet.

App Store - Antitrust Litigation Update

App Store - Antitrust Litigation Update

Posted on November 19th, 2021

Epic Games proposes a new cross-platform app store and Apple has relented to allowing developers a way to circumvent their notorious App Store Tax.

App Metadata - Relumine

App Metadata - Relumine

Posted on November 15th, 2021

Being featured by Apple can provide your app with a short-term boost, but without incorporating the best practices for ASO performance can fall behind.

App Store Connect Holiday Schedule 2021

App Store Connect Holiday Schedule 2021

Posted on November 8th, 2021

Developers on the iOS App Store should plan in advance of the upcoming Holiday Schedule to allow enough time for apps to get approved during the busy holidays.

App Store Optimization Best Practices - Iteration

App Store Optimization Best Practices - Iteration

Posted on November 1st, 2021

App Store Optimization is an involved process that should be regularly revisited based on recent changes in trends. Iteration is one of the key drivers for success in ASO.

Mobile Marketing Trends - Seasonality

Mobile Marketing Trends - Seasonality

Posted on October 29th, 2021

It’s the Holiday Season - App Store Optimization is key to getting your Black Friday and Cyber Monday deals discovered on the app stores.

iOS 15 In-App Events

iOS 15 In-App Events

Posted on October 25th, 2021

After its announcement at WWDC 21, Apple will start rolling out In-App Events later this week.

App Optimization - Seasonality

App Optimization - Seasonality

Posted on October 22nd, 2021

App Store Optimization is an ongoing process, and in order to maintain relevancy in the app stores developers should keep apps up-to-date with seasonal trends.

App Optimization Android - Cat Bird

App Optimization Android - Cat Bird

Posted on October 18th, 2021

When optimizing an app for the Google Play Store, balancing core keyword targeting with attractive creatives is the secret to ASO success on Android.