New Play Store Ads Placement & App Store Pricing Updates

May 5th, 2023

New Play Store Ads Placement & App Store Pricing Updates

App Advertising on Google Play Gets a Refresh

In search of new revenue channels, Google seems to be testing a new ad placement for the Play Store. Some Android users have reported seeing ads within the search bar similar to how Apple offers ad suggestions in the App Store. While a live rollout has not been announced and how the ads can be set up isn’t clear just yet, it’s sure to be a welcome feature for app advertisers looking for more ways to promote their app. It will also undoubtedly aid in further increasing Google’s Play Store revenue which, according to Statista, amounted to about $48 billion in 2021.

google play store search bar adgoogle play store search ad experiment

Source: Twitter

This isn’t to be confused with the apps that currently appear on the search bar page as those are part of Google’s “organic discovery feature”. The organic discovery feature as described by Google “highlights apps and games with major updates, ongoing events, or offers that users may be interested in”.

google play store organic search discovery

Google Search Organic Discovery

To what extent developers can leverage these new ads for precise targeting is yet to be seen, but it offers another avenue for app discovery before users even pull up search results.

ASO Strategy Implications

A new ad placement inevitably opens the doors for increased reach and potential conversions. It also means that it can possibly bring new considerations for app metadata when it comes to creating campaigns. Regardless of the new features or ad placements the app stores release, keeping relevant, up to date information is key to preparing your app once a user clicks on the ad and lands on your app listing.

Apple App Store Pricing Updates

Back in December, Apple announced upgrades to its pricing capabilities aimed at giving developers more comprehensive tools when it comes to managing regional pricing options for different countries. Starting May 9th, those upgrades continue to expand.

Developers will now be able to streamline how paid apps are priced and how one-time in-app purchases handle different currencies. The App Store will take a developer’s base country as the foundation for equalizing pricing across all of its territories thanks to third-party exchange rate information offered by financial data providers. This new feature simplifies how developers control different pricing options across the different territories they operate in while ensuring they are selling their services in line with real-time exchange rates.

You can update your current pricing and base country before the update goes live in App Store Connect. Alternatively, Apple will use your app’s current pricing in the United States as the base.

Stay up to date with the latest App Store & Play Store News with Gummicube!

Similar Articles

iOS 17 - Understanding the New Updates

iOS 17 - Understanding the New Updates

Posted on November 17th, 2023

Every iteration of the latest Apple device operating systems brings advancements and features that further enhance the user experience. What does the launch of iOS 17 mean for app discoverability? Find out in our latest ASO Weekly.

Mint Shutting Down, Apple Introduces Journal App - ASO Weekly

Mint Shutting Down, Apple Introduces Journal App - ASO Weekly

Posted on November 3rd, 2023

Mint becomes Credit Karma and Apple is poised to launch Journal. How will these two major shifts in the market affect existing apps and how can they adapt to stay competitive? Here's our take in this week's ASO news.

Picking The Right Niche For Your App

Picking The Right Niche For Your App

Posted on October 13th, 2023

From music super fandom to reminiscing with today's most viral photo filter, this ASO Weekly covers two apps that have leveraged the power of narrowing down on a smaller group of users in order to grow on the App Store.