App Store Optimization (ASO) is the process of improving a mobile app's visibility and conversion rates in app stores like Apple's App Store and the Google Play store. ASO brings the low-cost, high-quality users that are necessary for app success.

ASO White Paper

Learn More About ASO

Gain more insights and learn Gummicube's ASO methodology by downloading our ASO White Paper today!


  • The business case for prioritizing investment in App Store Optimization and the tools that make it work
  • Data illustrating how users search for mobile apps- and how App Store search and web search are different
  • How Apple’s App Store and the Google Play Store indexes an app in their search results and rankings
  • Dissect which app elements impact ASO and learn our best practices for acquiring more organic installs

In order to bring in the right users for your app, you need to understand how users are searching for it. By including ASO as part of your marketing plan and DATACUBE for App Store and ASO intelligence, you can organically increase your app visibility in search, improve conversion rates and drive in high-quality users at a very low cost.

ASO white paper

Complete ASO Solution

Gummicube addresses every aspect of ASO from technology to execution and measurement