Launching a new mobile game is an exciting time – all your hard work has led up to this moment of truth. The work doesn’t stop once your game launches, though. After the game goes live, the next step is to get the app in front of players and get them to install it.
One great way to attract users is through App Store Optimization (ASO). By using ASO best practices and taking the time to prepare a good strategy, a mobile game can start off strong and increase its chances of acquiring players. ASO also provides long-term benefits that can help mobile games continue to grow after launch, which can be difficult to maintain with paid marketing alone.