Keyword optimization helps your app target the right keywords and improve rankings, increasing traffic and downloads in the App Store and Google Play.
The App Store and Google Play have more in common with eCommerce search than web search. We understand how to optimize across hundreds of keywords at a time while also drilling into the core terms that are critical for your app.
More top apps trust Gummicube's App Store Optimization services than any other ASO company. We combine proven ASO methodology with award winning ASO tools to help apps increase visibility. On average we perform 2 - 3x better than other tools or agencies.
Gummicube has more than 10 years of experience with ASO and offers a complete App Store Optimization service. We have developed a proven methodology to help apps expand their footprint that is simply not possible with off-the-shelf tools. Let our experts help you structure your metadata and optimize your creative assets for maximum growth.
Conversion optimization is an important component of our App Store Optimization service. Done correctly, conversion optimization can drive keyword rankings higher and decrease the cost of your user acquisition across all channels. Store listing assets are a critical first impression.
Gummicube conducts deep research in your category to identify conversion trends and deliver data-driven test plans to produce the best results.
The largest brands and the most innovative startups in the world trust Gummicube’s creative services team to deliver assets that perform.
Providing clear attribution and reporting for ASO is a key part of Gummicube's App Store Optimization service. We help clients understand their growth in downloads and how that attributes back to ASO. Gummicube attribution and reporting measures how paid marketing, seasonality, search optimization, and conversion optimization impact your app. We understand that all of these components work together as part of an ASO strategy.
Apple Search Ads and Google Ads are a crucial part of ASO. Gummicube offers Apple Search Ads and Google Ads management as part of our App Store Optimization service. Properly structuring ASA and GA campaigns can boost your keyword rankings and downloads. Gummicube paid search intelligence provides predictive insights into the keywords where an app will receive the most volume at the lowest cost per tap / install.
Ensure that quantitative data is leading to the correct conclusions by pairing focus groups and surveys with A/B testing. Leverage traffic from any social channel and audience segment to understand what users are thinking when they see your store listing. Understand the “Why”. Why did users choose to click, or why did they choose to move on.
A/B testing different traffic channels is an investment. Increase the value of that investment by engaging with users and receiving real feedback.
Launch scaled A/B testing and focus groups for new apps before they even launch. Determine key value drivers for your audiences before ramping ad spend.
Market research allows businesses to find valuable information to guide them in the development of important strategies, such as new product development or launch, new market rollout, consumer behavioral change, market needs, new Apple or Google algorithm changes, and more.