When the management of Apple Search Ads and/or Google Ads is coordinated with App Store Optimization, it is possible to significantly improve volume and ROI from these channels. This means that these channels are unique, and technical knowledge of the App Store and Google Play algorithms make a huge difference in producing results. Gummicube is a better choice to manage paid search than traditional ad agencies, because of our technical knowledge and ability to manage ASO side-by-side.
Using our DATACUBE technology, we are able to gain an advantage for our clients against competitors. We gain advanced understandings of keyword relevance and can easily spot keywords where you will receive the most volume at the least cost.
Apple has stated in their own words that “relevance drives results in Apple Search Ads campaigns”. Optimization of keywords and metadata together with conversion optimization are what drive relevance. Work with Gummicube to achieve maximum share of voice at the lowest cost.