How Lowe's Can Boost Their App Store Listing
June 20th, 2025
Lowe’s app has a solid foundation, but with improved app keywords, app creatives, and app store video, it could strengthen its app store performance.
APP STORE OPTIMIZATION BLOG
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Taking a Look at Apple's Design Award Winners
Posted on June 18th, 2025
Explore how Apple’s Design Award winners highlight the power of app icons and how seasonal updates can drive app visibility, engagement, & long-term ASO growth.
Next Steps To Take After Launching Your App
Posted on June 18th, 2025
Launching your app is just the beginning. Learn how ASO tools could help drive app visibility, app installs, and long-term growth.
How to Boost App Conversions
Posted on June 13th, 2025
Looking to find new strategies to help boost your app conversions? This week's Tips & Tricks dives into ways you can optimize your app store listing. Read more!
An Open Table to an Elevated ASO Strategy
Posted on June 13th, 2025
Analyze OpenTable’s app listing to see what’s working and what needs improvement. Learn how ongoing reviews and A/B testing can strengthen app performance.
WWDC25 Highlights: Smart, Sleek, Developer-Driven
Posted on June 9th, 2025
WWDC25 brings: Liquid Glass design, powerful Apple Intelligence, and game-changing developer tools set to transform your apps and user experience.
Time To Play: How Apple’s New Games App Could Shake Up ASO
Posted on June 6th, 2025
Apple’s new Games app may shift how users browse and engage with mobile games. App developers should stay prepared and ready to adapt their ASO strategies.
Rooting for Success: An App Store Deep-Dive into PlantNet
Posted on June 6th, 2025
PlantNet has room to grow its App Store presence. This week’s Spotlight explores keyword tips and creative upgrades to help boost visibility and engagement.
What You Need to Know About App Store User Flows
Posted on June 5th, 2025
Discover how users navigate the Apple App Store and Google Play. Learn key ASO insights to optimize your app’s visibility and drive installs effectively.
Unlocking the Full Potential of the Google Play Console
Posted on May 30th, 2025
Boost conversion rates with Custom Store Listings by tailoring your app’s page to different users, regions, and campaigns directly in the Play Console.
Capcut's App Store Optimization Edit
Posted on May 30th, 2025
Is CapCut’s ASO as sharp as its editing tools? We break down its metadata, creatives, and app competition to uncover missed opportunities and wins.
ASO Takeaways from Google I/O 2025
Posted on May 30th, 2025
Google I/O 2025 brings major Play Store updates that impact visibility, creatives, and conversion. Here's what app developers need to know to stay ahead in ASO.
Turning Pages to App Downloads: Mixbook’s ASO Spotlight
Posted on May 23rd, 2025
Mixbook has a good start with their ASO, but there’s room to grow. Explore where strategic updates could unlock more visibility & drive stronger results.