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Overcast App Store Spotlight

Overcast App Store Spotlight

Posted on September 26th, 2022

Love a good podcast? Then the Overcast app is for you, but how can the developers of this hit app do better on the app stores?

App Store Marketing Guide For Dating Apps

App Store Marketing Guide For Dating Apps

Posted on September 21st, 2022

Dating app usage and revenue peak during the summer months but this also varies on the targeted demographic. Here, the dating app developer faces a dilemma.

App Store Spotlight - Widgetsmith App

App Store Spotlight - Widgetsmith App

Posted on September 19th, 2022

With iOS 16 comes widgets - the new way to give your iPhone a personalized touch. Can Widgetsmith compete in the new space dominating the charts?

Mobile App Retention & Engagement

Mobile App Retention & Engagement

Posted on September 14th, 2022

In this ASO Academy, we wanted to set the record straight on how ASO relates to and supports user retention and engagement.

App Store Spotlight - Raya

App Store Spotlight - Raya

Posted on September 12th, 2022

Looking to date, socialize and make friends? Raya is the app for you! How can it improve their ASO strategy?

Optimizing Action with In-App A/B Testing

Optimizing Action with In-App A/B Testing

Posted on September 7th, 2022

What if there was a way to optimize your app performance beyond the store listing? Let's talk about the step in ASO no one talks about - optimizing action!

Mobile A/B Testing Best Practices

Mobile A/B Testing Best Practices

Posted on August 31st, 2022

How can you improve conversion through an optimized creative set and beyond? A/B testing! Let's explore some best practices...