How To Get Your App Featured on the App Store
Posted on August 14th, 2023
Getting featured on the iOS App Store will bring your app in front of more users. While the choice is up to Apple, a few tips could increase your chances.
APP STORE OPTIMIZATION BLOG
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How Do Mobile App Keywords Work?
Posted on August 11th, 2023
The foundation for your organic app marketing? Keywords. Having a strong understanding of how keywords work in relation to your app growth is essential to measuring app performance and making changes when necessary. This ASO Academy dives into the basics of keyword optimization - from research to selection.
Roar Social - App Store Spotlight
Posted on August 4th, 2023
Philanthropy & social media - a match made in heaven if incorporated correctly. Leveraging the power of the Internet to create a global community of conscious users aiming to make a difference is every digital altruist's dream. Can Roar Social achieve that? This App Store Spotlight provides some pointers in the right direction.
App Store Privacy Update & New Google Play Format
Posted on July 31st, 2023
Is your app up to date with Apple and Google's latest announcements? This ASO Weekly covers Apple's newest privacy requirements and Google's recent changes to the Play Store affecting larger screens.
How Much Does it Cost to Market an App?
Posted on July 21st, 2023
Discover the different factors that affect your app marketing costs and how you can save money - from small indie developers to big-name players. The strategies here can help companies of all sizes identify the most important aspects of ASO to help them efficiently allocate resources.
TripIt - App Store Spotlight
Posted on July 14th, 2023
With travel season in full swing, developers everywhere are looking for ways to attract travelers to their platforms in hopes of becoming their go-to app for organizing trips. But it takes more than just a feature-packed itinerary helper to grow on the app store. This is where App Store Optimization comes into play.
Threads - How Strong Branding Helps ASO
Posted on July 10th, 2023
Over 100 million users in 5 days. What Meta's latest venture achieved is nothing short of extraordinary. In this ASO Weekly, we'll dive into how strong branding can help a company's ASO by going over Threads' App Store listing and how it effectively ties its new service to Meta's other established products.
Google Play Store Metadata 101
Posted on June 30th, 2023
When it comes to ASO for the Play Store, there are several app listing elements to consider to effectively set your app up for success. In this ASO Academy, we'll take a look at the different app listing assets found on the Google Play Store and how you can optimize each one.
iOS 17 - What Apps Need to Know
Posted on June 9th, 2023
While iOS 17 brings plenty of exciting new features for users, it can also bring challenges for developers whose apps house similar features to the ones being introduced to native iOS apps. How can they compete to stay relevant? This ASO Weekly dives into it.
Apple App Store Metadata 101
Posted on June 2nd, 2023
To succeed in the App Store, building a solid app marketing foundation is essential to succeeding long term. Understanding the different elements of your app listing is the first step to improving your ASO strategy and taking your app to the next level. In this ASO Academy we'll break down each element of your Apple App Store listing with recommendations you can use to kickstart your app growth.
ASO & Apple Design Awards Finalists - Getting Ready for WWDC23
Posted on May 26th, 2023
Ready for WWDC23. Apple's showcase is just a few days away, and their Design Awards finalists have been selected. Are these candidates leveraging ASO best practices to help promote their top-notch in-app experiences? Let's find out in this ASO News segment.
Flighty - App Store Spotlight
Posted on May 19th, 2023
How much has Flighty's ASO strategy contributed to its success? In this App Store Spotlight, we'll take a look at several elements of their app listing to see what the hottest flight tracker in the App Store is doing to win over travelers in time for summer.