
App Store News - Gambling Ads Nixed, New NFT & Crypto App Regulation
Posted on October 28th, 2022
Welcome to this week’s ASO Weekly - The App Store halts gambling ads amidst outcry and the Apple takes a bite out of NFT app sales.
Positioning mobile apps in the app stores globally for discovery and installs from the massive organic app store search traffic volumes is one of the best long-term strategies for success in the app stores. Creating an app store listing, testing and regularly adjusting to changing market demands is called app store optimization or ASO. In the below whitepaper, we will introduce:
As the costs of acquiring mobile app users from paid install campaigns increases, a complete ASO implementation becomes more valuable. On page 4, we present why ASO provides a long-term competitive advantage and will likely drive the best investments returns (ROI) of any app marketing effort.
Apple and Google index mobile apps differently, and the entire field of app search, indexing, and rankings is dynamic and fluid. But there are some established principles and best practices for giving Apple and Google exactly what they want so they can index your app correctly. How the app stores index apps and the best practices for each element and overall are explained in detail.
Discover how your target market searches the app stores, and how it differs from web search. We break down a few examples and analyze how the motivations and intent of users searching the app store is very different from user intent when "Googling" something.
Best practices, strategies, restrictions and things to avoid when drafting your app's name or title, selecting keywords and phrases to target in the keywords field and description, and much more.
Welcome to this week’s ASO Weekly - The App Store halts gambling ads amidst outcry and the Apple takes a bite out of NFT app sales.
Welcome to Gummicube’s ASO Top Trends Vol 3 – a quick, one-stop-shop for the latest developments in ASO.
App Growth Summit (AGS) in San Francisco is a once-a-year event where some of the biggest names in the app marketing and mobile marketing industry come together to share industry insights.