APP STORE OPTIMIZATION BLOG
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Choosing the Right Keywords to Strengthen Your ASO Strategy
Posted on November 14th, 2025
A successful keyword strategy requires regular evaluation & strategy. Read more to see how choosing the right app keywords can transform your app listing!
Depositing ASO Best Practices Into the Bank of America App
Posted on November 14th, 2025
With ASO best practices and mobile app A/B testing, Bank of America can expand its visibility & attract new users throughout seasonal fluctuations.
ASO Best Practices for Iteration
Posted on November 7th, 2025
Evolve faster, respond to market trends more efficiently, and maintain user engagement over time with iterative testing. Read more below.
Elfster's App Listing ASO Analysis
Posted on November 7th, 2025
Examine what’s working for Elfster, identify areas for improvement, and explore how this app can utilize ASO best practices ahead of the gift-giving rush.
The Role of App Store Guidelines in Your App's Success
Posted on November 7th, 2025
A well-optimized app must also align with app review guidelines within the app stores to remain compliant, visible, and successful. Read more below.
Discovering ASO Opportunities for Mercari
Posted on October 31st, 2025
Taking a look at Mercari, and and where they can elevate their app store presence to align with App Store Optimization (ASO) best practices.
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Insights on the Updated Luna Gaming Streaming Service
Posted on October 31st, 2025
Amazon's Luna update reflects how major entertainment brands are responding to evolving user behavior. Developers can use this as inspiration for their ASO.
Leveraging App Store Seasonality for Your Travel App Listing
Posted on October 31st, 2025
For travel apps, leveraging app seasonality can make the difference between getting lost in the crowd or becoming the next travel companion for new users.
ASO Insights from SeatGeek’s App Listing
Posted on October 24th, 2025
Take a look at SeatGeek’s App Store listing – from its app icon and metadata to its screenshots – and evaluate what works well and what could be improved.
ASO Tips and Tricks for the Business App Category
Posted on October 24th, 2025
Dive into actionable App Store Optimization (ASO) tactics tailored specifically for the business-app category of the App Store and Google Play Store ecosystem.
Winners of the Google Play Indie Games Fund in Latin America
Posted on October 24th, 2025
Explore this year's ten winner of the Google Play Store Indie Fund, and learn how ASO and app innovation are intertwined. Read more!
A New Direction for Oura Ring? Here's the ASO Takeaway
Posted on October 17th, 2025
Oura Ring could be shifting its focus more towards women's wellness–showing how knowing your target audience well can guide stronger ASO strategies.