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A new way to attract users and an innovative approach to shopping. This ASO Weekly dives into two apps looking to transform their niches through unique user acquisition tactics and a change in how you discover items for your wardrobe.
Is your app icon making a good first impression? Having an optimized app icon is key to attracting users browsing app stores, acting as an enabler for their very first interaction with your app. In this ASO Academy, we'll dive into the different steps you can take to optimize your app listing.
App iterations are essential to the upkeep of your app's performance, housing important keyword updates and creative edits that can progressively go a long way. This App Store Spotlight covers Vaia's recent renaming, diving into a major change for the app with modifications to its keyword strategy and screenshots. Has it contributed to growth in time for back-to-school season? That's what we'll find out.
Google was spotted testing a new video series dubbed The Play Report. Looking to showcase apps through a vertical-form app-review style format, creators and Google employees alike will cover recommended apps and provide their thoughts. What does this mean for your featuring possibilities?
Are your app ratings helping or hindering app growth? This ASO Academy dives into what happens when your app rating is low and what you can do to mitigate negative reviews and feedback.
Bed Bath & Beyond is back and users have noticed. With an updated app listing and improved keyword rankings, the company can build upon their temporary app growth through ASO best practices we'll cover in today's App Store Spotlight.
'X' looks to test the limits of app compliance once again. Google looks to experiment with new formats in a continuous set of tests that brings visual updates to the Play Store.
Getting featured on the iOS App Store will bring your app in front of more users. While the choice is up to Apple, a few tips could increase your chances.
The foundation for your organic app marketing? Keywords. Having a strong understanding of how keywords work in relation to your app growth is essential to measuring app performance and making changes when necessary. This ASO Academy dives into the basics of keyword optimization - from research to selection.
Philanthropy & social media - a match made in heaven if incorporated correctly. Leveraging the power of the Internet to create a global community of conscious users aiming to make a difference is every digital altruist's dream. Can Roar Social achieve that? This App Store Spotlight provides some pointers in the right direction.
Is your app up to date with Apple and Google's latest announcements? This ASO Weekly covers Apple's newest privacy requirements and Google's recent changes to the Play Store affecting larger screens.
Discover the different factors that affect your app marketing costs and how you can save money - from small indie developers to big-name players. The strategies here can help companies of all sizes identify the most important aspects of ASO to help them efficiently allocate resources.