Gummicube Blog

In today’s ASO Academy, we’ll be taking a look at a creative Google Play exclusive: the Feature Graphic. While this creative app store asset may seem insignificant at first, developers are often unaware of the huge effect they have on conversion and audience engagement. If you're looking to further your creative [App Store Optimization](https://www.gummicube.com/app-store-optimization) strategy to increase conversion, a Feature Graphic might just do the trick. Let’s take a look at what a Feature Graphic is, some of its benefits and best practices.

Are you feeling a little more inspired to get your workout on after Spring Forward? Admittedly, we’re still having a bit of trouble waking up this early, but lucky for us, workout apps make it easier to exercise at any time and anywhere.

Are you the type of person who skips the previews at the movies? Or do you make it a point to watch them?

Play all day, _Sheep_ all night. If you ever played a game and secretly thought that if it just had _more sheep and augmented reality (AR)_, it would be perfect? Sheep Simulator AR by Superfine Games Inc. is the app for sheep-enthusiasts and AR-lovers alike. Sheep Simulator AR is just one of the many apps on the App Store with Augmented Reality functionality. Even if you may be _so-so_ on sheep, the AR gaming experience is novel and exciting for users who want to take their mobile gaming experience to the next dimension (quite literally).

On Tuesday, Apple CEO Tim Cook announced in an open letter to the company and stakeholders his plans to seize Apple sales in Russia – citing the events taking place in Ukraine to be “deeply concerning”.

In today’s ASO Academy, we’ll be looking at some quick description refreshers across Apple’s App Store and Google Play to empower your metadata [App Store Optimization](https://www.gummicube.com/app-store-optimization) (ASO) strategy.

Do you have a green thumb? Neither do we. Luckily for us, Lily’s Garden brings the magic of flowers, gardening, and relaxing decoration right to our fingertips without all of the hard work. But is there more to gardening than meets the eye? Meet the puzzle mobile game app featured in today’s App Store Spotlight, Lily’s Garden from Tactile Games ApS.

[App Store Optimization](https://www.gummicube.com/app-store-optimization) (ASO) is a one-and-done deal, right? Let’s answer this question with another question: Would you still wear a winter coat in the dead of summer? Neither would we – and your app shouldn’t wear one either, even if it could.

It is estimated that nearly 112 million people watched the 2022 Super Bowl this year – viewership grew nearly 14% compared to 2021. To capitalize on one of the most highly watched television events all year, companies spend an exorbitant amount of money and resources to capture an audience's attention. This year, crypto apps made their debut appearance with maybe, too much popularity to handle.

If you were presented with an opportunity to further engage your audience while also getting the opportunity to rank higher for the keywords that matter most to you, would you take advantage of it?

What if there was an app that allowed you to listen in on a conversation about the environmental impacts of fast fashion, participate in a heated debate on the best meme of the decade, or start a conversation with a native speaker group for that language you just can’t seem to grasp?

Check out [Gummicube’s YouTube Channel](https://www.youtube.com/channel/UCXxKfbcT6-khWfjCS9BRfzw) for the Latest _ASO On The_ Go Episode discussing the importance of Iteration!