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Seasonal-App-Store-Icons-in-2021

Seasonal App Store Icons in 2021

Posted on December 22, 2021

Let's take a look at how some of the most popular apps on the iOS App Store and the Google Play Store applied holiday seasonality treatments to their icons.
Netflix-Games-App-Store-Spotlight

Netflix Games: App Store Spotlight

Posted on December 17, 2021

Now that Apple’s algorithm has had over a month to index Netflix's mobile games, let's take a look at how they have performed on the iOS App Store.
Apples_Custom_Product_Pages

Apple’s Custom Product Pages

Posted on December 13, 2021

Apple's Custom Product Pages are here, and they will allow developer's to grow their top of the funnel to reach more interested users.
A-B_testing_for_the_holidays

A/B Testing for the Holidays

Posted on December 11, 2021

Apple's Product Page Optimization and Custom Product Pages will allow you to run seasonal A/B tests just in time for the holidays.
Apples-Product-Page-Optimization

Apple’s Product Page Optimization

Posted on December 8, 2021

Apple released Product Page Optimization and Custom Product Pages, providing an elegant and streamlined testing process for organic and paid traffic directly in the iOS App Store.
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Best Apps of 2021

Posted on December 3, 2021

Apple and Google announced the top apps of the year for 2021. Apple’s “App Store Award” and Google Play’s “Best of 2021”. Learn more about what makes these apps successful.
Paid_Marketing_Channels_for_Mobile_Apps

Paid Marketing Channels for Mobile Apps

Posted on November 29, 2021

When choosing a paid marketing channel there are many avenues to choose from, including Apple Search Ads that appear across the iOS App Store and Google Ads that show up on Google websites across the internet.
getting_featured_on_the_app_store

Getting Featured on the App Store

Posted on November 22, 2021

Getting featured on the iOS App Store will bring your app in front of more users. While the choice is up to Apple, a few tips could increase your chances.
app store antitrust litigation update

App Store - Antitrust Litigation Update

Posted on November 19, 2021

Epic Games proposes a new cross-platform app store and Apple has relented to allowing developers a way to circumvent their notorious App Store Tax.
app-metadata-relumine

App Metadata - Relumine

Posted on November 15, 2021

Being featured by Apple can provide your app with a short-term boost, but without incorporating the best practices for ASO performance can fall behind.