How to Advertise Using Apple's Today Tab
Posted on March 12th, 2025
Learn how to leverage Apple’s Today Tab ads to boost app visibility with effective App Store Optimization, custom product pages, and key campaign strategies.
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App Store Spotlight: theScore – Sports News & Scores
Posted on March 10th, 2025
This App Store Spotlight on theScore explores title, subtitle, and screenshot optimizations to boost visibility and conversions during March Madness and beyond.
Skype’s Final Call: The App Shuts Down This May
Posted on March 7th, 2025
Skype is shutting down in May 2025. Learn how this shift impacts the app market and what ASO strategies can help communication apps capture new users.
Mobile App Localization
Posted on March 6th, 2025
Mobile app localization adapts your app for global audiences, enhancing app visibility. Learn how localization drives engagement & boosts downloads worldwide.
From Cover to Cover: StoryGraph’s ASO Breakdown
Posted on March 4th, 2025
StoryGraph excels in book tracking but has room for ASO improvements. From metadata to visuals, we explore key optimizations to boost downloads and engagement.
Spotlight on Windy.com: Weather & Radar – ASO Opportunities
Posted on February 28th, 2025
Is Windy.com’s ASO strategy optimized for conversions? We explore its title, subtitle, and creative assets to identify areas for improvement and growth.
App Store Product Pages and ASO: Best Practices
Posted on February 28th, 2025
Most users find apps through search, but your product page seals the deal. Learn how to optimize key details for more downloads and conversions!
Amazon Exits the Android App Store Market
Posted on February 28th, 2025
Amazon is shutting down its Android Appstore. Learn how this impacts ASO, keyword strategy, and what how to stay competitive in the evolving app marketplace.
The Role of AI in ASO: A Powerful Tool with Caution
Posted on February 21st, 2025
AI can enhance ASO efficiency, but caution is key. Combine its power with human expertise for an optimal strategy, long-term growth, & success in the app store.
Apple TV Expands to Android: What Developers Need to Know
Posted on February 21st, 2025
Apple TV is now on Android! Discover what this means for ASO, cross-platform growth, and how developers can optimize for new audiences.
Breaking Down RingConn’s ASO: Strengths, Weaknesses & Opportunities
Posted on February 20th, 2025
RingConn’s ASO strategy analyzed: See how it competes with Oura and where improvements can drive better visibility and conversions.
The iPhone 17 Air: What Developers Need to Know and How to Prepare for the Upcoming Changes
Posted on February 14th, 2025
The iPhone 17 Air brings a larger display, AI-powered performance, and new ASO opportunities. Learn how to optimize your app for Apple’s latest device.