APP STORE OPTIMIZATION BLOG

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App Store Optimization for Gaming Apps

App Store Optimization for Gaming Apps

July 19th, 2024

Gaming is the largest category in the app stores by far. One out of every six games on the app stores is a mobile game, so how can you stand out from the competition? Find out in this App Store Spotlight.

5 Best Practices for Apple Search Ads

5 Best Practices for Apple Search Ads

Posted on July 3rd, 2024

Are you leveraging Apple Search Ads the right way? Take a look at these recommendations to optimize your paid campaigns and target the right users.

A/B Testing on Google Play

A/B Testing on Google Play

Posted on June 28th, 2024

Have you ever A/B tested your Google Play listing? If not, you're probably navigating the Play Store marketing blind, and leaving valuable installs on the table.

App Title Best Practices

App Title Best Practices

Posted on June 21st, 2024

There’s much ado regarding titles. We'll breakdown how you can create a title that checks all the boxes and helps contribute to app growth.

WWDC24 - Apple Event Recap

WWDC24 - Apple Event Recap

Posted on June 14th, 2024

Learn what went down at this years WWDC and how Apple looks to incorporate its own AI into devices soon. Big changes are on the horizon.

App Promotion Tips & Trends

App Promotion Tips & Trends

Posted on May 31st, 2024

Are you up to date with the latest app marketing trends? Don't get left behind with essential ASO strategies to elevate your app promotion

What Are Google Custom Store Listings?

What Are Google Custom Store Listings?

Posted on May 23rd, 2024

Keyword targeting has arrived to Google's Custom Store Listings, opening up opportunities for more granular audience targeting and even more personalized experiences. Learn how you can use them to your advantage!

Google I/O 24: Google Play Changes

Google I/O 24: Google Play Changes

Posted on May 16th, 2024

The new Google Play has arrived. With Google I/O 24 come announcements to changes to the Play Store layout, native tools, and monetization. Learn what to expect from the latest changes and prepare your app marketing strategy.

App Store Promotional Text: How to Use it

App Store Promotional Text: How to Use it

Posted on May 7th, 2024

Your App Store Promotional Text is a powerful tool in helping you drive app growth. But how exactly can you use it to your advantage? This article dives in.

App Store Optimization for Mother's Day

App Store Optimization for Mother's Day

Posted on April 29th, 2024

Is your app listing ready for Mother's Day. Learn how to stand out from the competition and enhance your app store marketing with these strategies you can leverage in time for the holiday.

China Removes WhatsApp & Threads

China Removes WhatsApp & Threads

Posted on April 22nd, 2024

WhatsApp & Threads are no more. Apple has been forced to remove Meta’s messaging and social platform from China amid “national security” concerns brought up by the Chinese government. Read more in our latest ASO Weekly.