Window Shopping for ASO Wins with the Nordstrom Rack Shopping App
November 21st, 2025
With targeted ASO refinements, Nordstrom Rack could reach an even wider audience. Read to see how keyword research & A/B testing can step up an ASO strategy.
APP STORE OPTIMIZATION BLOG
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ASO Topics
How To Know If Your ASO Strategy Is Thriving
Posted on November 21st, 2025
ASO measurement is defined by the alignment and progress across all KPIs that influence visibility, relevance, and user engagement. Read more now!
Apple App Store's New Online Design
Posted on November 21st, 2025
Apple’s redesigned App Store web interface reflects a broader trend toward unified, multi-surface discovery. Read more to see how this effects app visibility.
Depositing ASO Best Practices Into the Bank of America App
Posted on November 14th, 2025
With ASO best practices and mobile app A/B testing, Bank of America can expand its visibility & attract new users throughout seasonal fluctuations.
Choosing the Right Keywords to Strengthen Your ASO Strategy
Posted on November 14th, 2025
A successful keyword strategy requires regular evaluation & strategy. Read more to see how choosing the right app keywords can transform your app listing!
App Compliance Updates for Texas Developers
Posted on November 14th, 2025
The new guidelines for Texas App Store developers underscore the value of clear audience targeting, consent management, and age-appropriate user experiences.
The Role of App Store Guidelines in Your App's Success
Posted on November 7th, 2025
A well-optimized app must also align with app review guidelines within the app stores to remain compliant, visible, and successful. Read more below.
Elfster's App Listing ASO Analysis
Posted on November 7th, 2025
Examine what’s working for Elfster, identify areas for improvement, and explore how this app can utilize ASO best practices ahead of the gift-giving rush.
ASO Best Practices for Iteration
Posted on November 7th, 2025
Evolve faster, respond to market trends more efficiently, and maintain user engagement over time with iterative testing. Read more below.
Leveraging App Store Seasonality for Your Travel App Listing
Posted on October 31st, 2025
For travel apps, leveraging app seasonality can make the difference between getting lost in the crowd or becoming the next travel companion for new users.
Insights on the Updated Luna Gaming Streaming Service
Posted on October 31st, 2025
Amazon's Luna update reflects how major entertainment brands are responding to evolving user behavior. Developers can use this as inspiration for their ASO.
Discovering ASO Opportunities for Mercari
Posted on October 31st, 2025
Taking a look at Mercari, and and where they can elevate their app store presence to align with App Store Optimization (ASO) best practices.
Winners of the Google Play Indie Games Fund in Latin America
Posted on October 24th, 2025
Explore this year's ten winner of the Google Play Store Indie Fund, and learn how ASO and app innovation are intertwined. Read more!