What App Metadata Can Be Updated for ASO Purposes
December 5th, 2025
Optimizing metadata is one of the most high-impact actions developers can take to strengthen their App Store presence. Read more to discover winning strategies.
APP STORE OPTIMIZATION BLOG
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ASO Topics
Wake Locks and How it Could Change Your ASO Strategy
Posted on December 5th, 2025
App developers have a limited window to identify wake lock issues, strengthen their performance, & protect their long-term visibility in the Google Play Store.
Revealing ASO Opportunities With Discover Mobile App
Posted on December 5th, 2025
Discover Mobile has a solid foundation, supported by a strong brand identity; however, ASO requires regular testing and adjustments to stay competitive.
How To Perform App Keyword Research
Posted on December 5th, 2025
App keyword research is a crucial part of developing a winning ASO strategy. Read more to discover ASO tools & strategies to elevate your app listing.
Group Chat Capabilities are Coming to ChatGPT - What this Means for App Developers
Posted on December 5th, 2025
Developers should focus on regular ASO, A/B testing, and clear communication of an app's value as LLMs learn and recommend apps based on queries.
ASO Gains from Wearable Smart Technology Apps: Samsung Galaxy Watch
Posted on December 5th, 2025
By incorporating high-volume keywords, creatives, & A/B testing, the listing can better communicate the device’s capabilities during peak app seasonality.
What Is Making Your App Fall Short?
Posted on November 26th, 2025
App seasonality is one of the most powerful and most overlooked opportunities in ASO. Ignoring it means missing moments when users are searching most actively.
Best Google Play Store Apps in 2025
Posted on November 26th, 2025
The Google Play Best of 2025 winners highlight a diverse digital landscape. But even the most exceptional apps can struggle without a data-driven ASO.
ASO Improvements for Wish's App Listing
Posted on November 26th, 2025
With stronger creative updates and ongoing ASO experimentation, Wish can compete more effectively with larger players to help maximize its seasonal visibility.
Window Shopping for ASO Wins with the Nordstrom Rack Shopping App
Posted on November 21st, 2025
With targeted ASO refinements, Nordstrom Rack could reach an even wider audience. Read to see how keyword research & A/B testing can step up an ASO strategy.
How To Know If Your ASO Strategy Is Thriving
Posted on November 21st, 2025
ASO measurement is defined by the alignment and progress across all KPIs that influence visibility, relevance, and user engagement. Read more now!
Apple App Store's New Online Design
Posted on November 21st, 2025
Apple’s redesigned App Store web interface reflects a broader trend toward unified, multi-surface discovery. Read more to see how this effects app visibility.
Depositing ASO Best Practices Into the Bank of America App
Posted on November 14th, 2025
With ASO best practices and mobile app A/B testing, Bank of America can expand its visibility & attract new users throughout seasonal fluctuations.