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5 Best Practices for Apple Search Ads

5 Best Practices for Apple Search Ads

July 3rd, 2024

Are you leveraging Apple Search Ads the right way? Take a look at these recommendations to optimize your paid campaigns and target the right users.

Halloween App Optimization - App Store Spotlight

Halloween App Optimization - App Store Spotlight

Posted on October 6th, 2023

Ghostly happenings are among us... and in your app listing too? If you aren't leveraging the power of app seasonality to make relevant tweaks to your store listing you're leaving precious engagement and conversions on the table.

App Store Connect Holiday Schedule 2021

App Store Connect Holiday Schedule 2021

Posted on November 8th, 2021

Developers on the iOS App Store should plan in advance of the upcoming Holiday Schedule to allow enough time for apps to get approved during the busy holidays.

App Store Optimization Best Practices - Iteration

App Store Optimization Best Practices - Iteration

Posted on November 1st, 2021

App Store Optimization is an involved process that should be regularly revisited based on recent changes in trends. Iteration is one of the key drivers for success in ASO.

Mobile Marketing Trends - Seasonality

Mobile Marketing Trends - Seasonality

Posted on October 29th, 2021

It’s the Holiday Season - App Store Optimization is key to getting your Black Friday and Cyber Monday deals discovered on the app stores.

App Optimization - Seasonality

App Optimization - Seasonality

Posted on October 22nd, 2021

App Store Optimization is an ongoing process, and in order to maintain relevancy in the app stores developers should keep apps up-to-date with seasonal trends.

What is Mobile Marketing?

What is Mobile Marketing?

Posted on January 16th, 2021

What is mobile marketing and how can it help your app? Get an overview of its different aspects.

App Store Icons and Holiday Seasonality

App Store Icons and Holiday Seasonality

Posted on December 11th, 2020

How can App Store Icons make a great impression this Holiday? What do they have in common? We examine popular trends among featured apps.