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App Store Ranking Algorithm and Impact of App Name Length

Posted on August 26, 2015

After some limited volatility in the App Store in mid-July, there were lots of theories as to not only what happened, but if there were some longer-term implications to Apple’s App Store ranking algorithm. The primary claims was that Apple was penalizing apps with long app titles. Long app titles presumably meant spammy or keyword stuffed app titles – a bad hack for App Store rankings. Quick note – Apple refers to app titles as “app names” but the

I have an app idea but no programming skills

Posted on August 19, 2015

Help! I have an app idea but no programming skills! If you read our post on mobile app ideas, you have taken the initial steps to validate and determine the feasibility your app idea. You could continue to validate the idea (and reduce uncertainty and risk) by trying to measure interest in your proposed solution. One fairly simple method is to create ads and measure click thru rates and signups for your hypothetical app. This type of validation may

Marketing Your App

Posted on July 8, 2015

Just when most companies were figuring out Google Ads, and investing in a mix of SEO and PPC, social exploded. Social provided new advertising channels and new ways to engage with the market - and social was fundamentally new. The mass adoption of mobile, and the rapid move from fixed internet to mobile apps has created another new opportunity for connecting to your market. Marketing your app requires

Apple Analytics - New Features Review

Posted on June 24, 2015

At WWDC 2014, Apple announced Apple Analytics was coming. Mobile app publishers and marketers anxiously awaited this new analytics module, expecting a release to coincide with the iPhone 6 release. Not only did Apple not release their mobile app analytics module with the new OS and devices (iOS 8 and the 6 & 6 Plus at the time), it took until April of 2015 to be released in beta. For a host of reasons, not to mention Facebook announcing expanded

Facebook Ads for Mobile Apps - Insights and Retargeting

Posted on April 18, 2015

In part 1 we looked at Audience targeting options, Custom Audiences and Lookalikes. In part 2 we will review how to create Facebook mobile ads with Facebook Insights and Retargeting and include a few mobile app specific ad examples. If you have a Facebook fan page or a custom audience with 1,000 members - you can start exploring Facebook Insight data for an existing audience or target audience. If not - Facebook Insights still

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Facebook Ads for Mobile Apps - an Overview

Posted on April 17, 2015

If you have never run an ad campaign on Facebook's advertising platform - you are in for a treat. In this Facebook mobile ads overview - we will introduce terms like look-a-like audiences, custom audiences, Power Editor, conversion pixels and Facebook Insights. We'll review some of the literally hundreds of demographic, behavioral and interest targeting options. Tomorrow we'll cover some best practices including ABT (always be testing), tracking

Using App Store Trending Keywords in Product Development

Posted on March 26, 2015

The closer you get to the customer telling you exactly what they want and are willing to pay for - the less risk in building something that flops. There has always been risk in asking your existing users/clients and target markets what they want - where actual purchases represent only a fraction of the "I absolutely need this feature" crowd. This scenario, played out thousands of times over decades, has led to things like the Lean Methodology, MVPs,

How to Market an App

Posted on February 17, 2015

When we discuss how to market an app, we are essentially focusing on what activities maximize the ROI of app development and mobile app marketing investments. Vanity metrics like downloads are cast aside for metrics related to retention and engagement. We don't just want downloads, we want relevant downloads of users who find value in our apps. We want to optimize click-thru and

Improve Your Mobile Apps Marketing with App Store Intelligence

Posted on February 13, 2015

The costs associated with user acquisition campaigns are increasing. Cost per install is up at least 30% year over year. A larger percentage of advertising budgets are moving to mobile - with forecasts predicting more than quadruple the spend - from $40b globally in 2014 to $169b by 2018.

Which Social Networks Support Mobile App Installs?

Posted on February 12, 2015

If 2014 was the explosion of Facebook as a mobile app marketing and user acquisition channel - 2015 is shaping up to be the year of alternative channels. Pinterest announced today that they are supporting app downloads, where users can install mobile apps directly from Pinterest with a new product called App Pins.

The Preferred Ad Format for Mobile App Monetization?

Posted on February 2, 2015

Pulling together some of the latest numbers on mobile app monetization trends from various sources - it is clear the gap between mobile usage and ad spend is closing - fast. The "Mary Meeker Report", or the annual "Internet Trends" presentation from KPCB is an industry favorite.