The Pros And Cons Of Soft Launching Your Mobile App
Posted on May 11th, 2016
There are two approaches to launching your mobile app:
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What is CPI? Mobile Terms Defined
Posted on April 15th, 2016
The launch of the iPhone and the App Store in 2007 heralded a new era in mobile technology. More specifically, it led to the explosive growth of smartphones and related technologies such as app development. The expansion of the smartphone space led to the creation of new terminologies and vocabulary specific to the industry. Here are some of most common terms and acronyms in the mobile app space and mobile marketing:
How To Design An IOS User Interface That Fits Apple’s Guidelines
Posted on March 23rd, 2016
If you intend to design an iOS app, you must abide by Apple's user interface guidelines. The most important iOS human interface guidelines include:
What to Track in Google Mobile App Analytics
Posted on March 17th, 2016
The Google Mobile App Analytics tool enables app developers and marketers to track a wide range of metrics as well as gather and use data on other analytics platforms. However, first time users of Google's feature-rich analytics solution may face difficulties selecting the metrics to track from the many options available. As such, marketers and developers should focus on the following metrics:
4 Awesome Free Mobile Analytics Services
Posted on March 12th, 2016
One way developers can stay ahead of the competition in today's highly competitive business environment is by incorporating data-driven solutions into their mobile apps. Luckily, developers can access a whole host of free and premium mobile analytics tools. With that in mind, here is a look at four awesome free mobile analytics services.
A Comprehensive Overview Of ITunes App Analytics
Posted on March 11th, 2016
While there are plenty of tools for tracking app performance, iTunes App Analytics stands out from the crowd for a number of reasons. The following information can help you see what this program does, how it works and what its strong and weak points are.
Mobile Marketing Software
Posted on February 27th, 2016
From marketing your mobile app to reaching your target audience on their smartphones in any app, taking advantage of the breadth of opportunities in mobile requires the right software tools. Finding the best mobile marketing software tools begins with an understanding of where the mobile opportunities are - which could mean in-app SDKs or software used externally like app store intelligence data.
Google Mobile Analytics
Posted on February 18th, 2016
In the early days of mobile apps, marketers used Flurry Analytics in their iOS apps and Google Analytics in their Android apps.
Tips for Designing Mobile App Icons
Posted on January 27th, 2016
Mobile app usage continues to see unprecedented growth, with top app categories such as messaging, shopping, productivity and gaming contributing to the overall increased usage of mobile apps. The amount of time spent by individuals on digital media is exploding as well. This growth is predominantly being driven by mobile apps. According to comScore's 2015 Mobile App Report, total digital media usage over the past two years has grown by 49%, with mobile app usage up 90%. Companies of all kinds are entering the mobile app space as their customers have made it clear mobile and mobile apps are the preferred medium. One of the main challenges facing mobile app publishers and marketers is the design considerations given the smaller form factor. These design challenges include both in-app UI/UX and maybe the most important graphical element of the app itself - the app icon. The app icon is the first image a potential user sees in search results or when browsing the app stores, and is the graphic that resides on their device once installed.
App Promotion Tips and Trends
Posted on January 20th, 2016
As users have flocked to mobile and mobile apps, the number of apps have exploded. Sure - there are tons of silly apps, “reskinned” apps and other apps with very questionable value, but there are also several mobile-first companies, and brands are just now entering with conviction.
Screenshot App Marketing Tool Roundup
Posted on January 7th, 2016
With so much effort invested in increasing the visibility of an app in app store search, attention to converting app store views to installs and users can take a back seat. Just a reminder - this is how search results look when searching Apple’s App Store: Notice the 1st two screenshots make up the majority of the app listing in search results? Screenshots have a huge impact on
Mobile App Retention Metrics
Posted on December 29th, 2015
We have written extensively on this blog about acquiring organic traffic, mobile app visibility and converting app store views to installs and users. One of the key drivers of the value of these users is how long a user keeps using your app - mobile app retention.