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Holiday App Update - Position Your App for Success This Winter

Posted on December 8, 2016

The holidays are a prime time for developers to update their creative assets on the App Store and Google Play. As we approach the end of the year and the impending App Store shutdown, be sure to take the time for a quick app update in this busy season – it can ultimately be worth a lot. App icons and screenshots have been an integral element of conversion optimization ever since the App Store first debuted. Having a crisp, appealing and evocative
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Screenshot Localization - Why And How to Optimize in New Territories

Posted on June 9, 2016

Localization is an important step in the growth of any app. Many developers focus squarely on the United States, but China has actually surpassed the US in iOS downloads, and Japan continues to produce the most revenue for Google Play. Now, countries like China, Japan, the United Kingdom and Russia represent significant untapped markets for many developers. If you had the chance to increase your app’s potential userbase exponentially, wouldn’t you
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The Pros And Cons Of Soft Launching Your Mobile App

Posted on May 11, 2016

There are two approaches to launching your mobile app: * launching globally with coordinated press releases and ad spend * a soft launch to a representative, smaller market The former method refers to launching your app in its primary target market and this approach usually involves an all-out marketing effort to reach as many app users as possible. The latter method refers to a carefully controlled release of a mobile app outside its primary
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What is CPI? Mobile Terms Defined

Posted on April 15, 2016

The launch of the iPhone and the App Store in 2007 heralded a new era in mobile technology. More specifically, it led to the explosive growth of smartphones and related technologies such as app development. The expansion of the smartphone space led to the creation of new terminologies and vocabulary specific to the industry. Here are some of most common terms and acronyms in the mobile app space and mobile marketing:
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How To Design An IOS User Interface That Fits Apple’s Guidelines

Posted on March 23, 2016

If you intend to design an iOS app, you must abide by Apple's user interface guidelines. The most important iOS human interface guidelines include: According to Apple, almost all iOS apps use the components defined in the UIKit framework. In general, the UIKit user interface elements are broken down into the following four categories: Bars
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What to Track in Google Mobile App Analytics

Posted on March 17, 2016

The Google Mobile App Analytics tool enables app developers and marketers to track a wide range of metrics as well as gather and use data on other analytics platforms. However, first time users of Google's feature-rich analytics solution may face difficulties selecting the metrics to track from the many options available. As such, marketers and developers should focus on the following metrics:
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4 Awesome Free Mobile Analytics Services

Posted on March 12, 2016

One way developers can stay ahead of the competition in today's highly competitive business environment is by incorporating data-driven solutions into their mobile apps. Luckily, developers can access a whole host of free and premium mobile analytics tools. With that in mind, here is a look at four awesome free mobile analytics services.
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A Comprehensive Overview Of ITunes App Analytics

Posted on March 11, 2016

While there are plenty of tools for tracking app performance, iTunes App Analytics stands out from the crowd for a number of reasons. The following information can help you see what this program does, how it works and what its strong and weak points are. The iTunes App Analytics program tracks engagement for iOS and tvOS apps. The program is free and no additional code is required for use. This analytics program tracks engagement on apps
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Mobile Marketing Software

Posted on February 27, 2016

From marketing your mobile app to reaching your target audience on their smartphones in any app, taking advantage of the breadth of opportunities in mobile requires the right software tools. Finding the best mobile marketing software tools begins with an understanding of where the mobile opportunities are - which could mean in-app SDKs or software used externally like app store intelligence data.
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Google Mobile Analytics

Posted on February 18, 2016

In the early days of mobile apps, marketers used Flurry Analytics in their iOS apps and Google Analytics in their Android apps.Apple released an analytics module in iTunes Connect (where marketers and devs manage their apps) that only worked for iOS apps. Then Facebook started offered event-driven analytics as part of both Parse and the Facebook SDK. The mobile analytics space has been fragmented by platform, and challenged with incorporating app
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Tips for Designing Mobile App Icons

Posted on January 27, 2016

Mobile app usage continues to see unprecedented growth, with top app categories such as messaging, shopping, productivity and gaming contributing to the overall increased usage of mobile apps. The amount of time spent by individuals on digital media is exploding as well. This growth is predominantly being driven by mobile apps. According to comScore's 2015 Mobile App Report, total digital media usage over the past two years has grown by 49%, with
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App Promotion Tips and Trends

Posted on January 20, 2016

As users have flocked to mobile and mobile apps, the number of apps have exploded. Sure - there are tons of silly apps, “reskinned” apps and other apps with very questionable value, but there are also several mobile-first companies, and brands are just now entering with conviction. App store search still leads in app discovery, so any app