Posted on January 7, 2016
With so much effort invested in increasing the visibility of an app in app store search, attention to converting app store views to installs and users can take a back seat. Just a reminder - this is how search results look when searching Apple’s App Store: Notice the 1st two screenshots make up the majority of the app listing in search results? Screenshots have a huge impact on converting app store viewers into installs and users. We've covered best
Posted on December 29, 2015
We have written extensively on this blog about acquiring organic traffic, mobile app visibility and converting app store views to installs and users. One of the key drivers of the value of these users is how long a user keeps using your app - mobile app retention.
Many of the metrics used to track app retention are associated or impacted by changes to engagement - meaning, a measurable improvement in user engagement
Posted on December 15, 2015
The holidays are upon us, with "Black Friday" and "Cyber Monday" pointing to a very mobile holiday season.
Data from IBM and Adobe showed web traffic, sales and even in-store purchases significantly impacted by mobile and mobile apps.
The end of the year and January are always very big for app publishers as new smartphones are received as presents, and down time with family is time spent on "the second screen". So how to make sure your app is well
Posted on December 1, 2015
Like many things in mobile and digital marketing, the mobile app market moves fast. While the very top of the app stores are consistently dominated by mobile-first games and apps - and those with large web user bases migrating to mobile - the top 100 overall and top charts in each category are dynamic. Regularly reviewing the mobile app stores - specifically Apple’s App Store and Google Play - can provide insights and ideas for improved user interfaces
Posted on November 13, 2015
App icons. They are the first thing potential users see when they open the app store. Curated app selections from "Best New Apps" and "Shopping Essentials" on Apple's App Store to Google Play's "New and Updated" are 80% icons. App icons are how users find your app on their device once they have it installed. Notifications include app icons which provide an immediate visual cue for identifying the sender. A mobile app icon helps convert app listing
Posted on October 5, 2015
According to a recent report from comScore, the vast majority of app installs come via the app store, with search being the leading mobile app discovery method. Optimizing an app listing for the app stores continues to be one of app marketing’s highest ROI activities. What follows is 5 app store optimization tips. For more detailed information on the specifics of optimizing an app listing, check out our guides for Apple ASO and Google Play.
Complete ASO Solution
Gummicube addresses every aspect of ASO from technology to execution and measurement
Posted on September 30, 2015
Make no mistake, the mobile explosion and migration from the web to apps is not just an American or even Western phenomenon. In fact, how fast and how broad populations across the globe are adopting mobile is a big part of the story. Apple sold more iPhone 6 and 6+ in China than the US in Q1 2015. China actually has more active smartphones than the entire US population with reportedly more than 380m. Japan, South Korea and of course a whole host
Posted on September 29, 2015
Just when marketers caught up with websites, social media disrupted the digital marketing landscape. While providing new ways to reach customers, navigating how businesses should use Facebook, Twitter and LinkedIn (not to mention Instagram and Pinterest and many more) continues to be a challenge. Now mobile has arrived to the scene, faster and bigger than any technology before it. The only reason they are called “mobile devices” or “smart phones”
Posted on September 23, 2015
Congrats - you have a mobile app ready for submitting to Google Play! If you don't have a Google Play Publisher account, which provides access to the developer console, you are going to want to sign up for that here.
As of this writing, there is a one-time registration fee of $25. For sake of comparison, consider Apple charges $99 annually for their iOS developer program. If your app is a paid app, or offers in-app
Posted on September 22, 2015
The best pace to start with estimating the costs of developing a mobile app is in understanding there is a big range. Functionality, design, service level and development language all impact the final costs of developing a mobile app, and that’s before marketing costs are included. With cars or houses, function and design is often easier to conceptualize for the non-developer. We expect the engine, the suspension, the design, the interior and the
Posted on September 9, 2015
As the dust settles from the wild adoption of mobile devices over the last few years, there appears to be some clear winners and losers. The businesses of Blackberry and Nokia were negatively affected, and attempts to enter the device market by Amazon and Windows are largely failures. But instead of having one clear winner (as is often the case in technology), we have two. Both Apple and their iOS mobile operating system, and Google's Android appear
Posted on September 2, 2015
To create an app that makes money, mobile app publishers and developers need a validated idea, and a plan for acquiring and monetizing users. We have covered user acquisition in various posts, from optimizing an app store listing to paid Facebook campaigns. Here, we will explore common monetization methods for mobile apps and trends likely to impact how apps make money.