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Portrait v Landscape: ASO Best Practices to Make or Break Your Creatives

Posted on December 9, 2017

App developers couldn’t ask for a better window of opportunity this holiday season to address their app’s core features and encourage users to tap “Get.” With new updates in the app stores and the release of long-awaited phones like the iPhone X, Google Pixel 2, and Samsung Galaxy Note 8, comes the perfect intersection for success. It’s more than likely that a good number of lucky recipients will be gifted a new phone before the year draws to an

Why It’s Important To A/B Test New Graphics

Posted on December 2, 2017

In ASO, search visibility is important, but you need to focus on converting a viewer into a user. Your app can be ranked in the Top 10 for all high-volume keywords, but if you’re converting only a small percentage of users, you’re missing a huge mark. It’s a well-known fact that the best way to convert users is by having engaging creatives (icon, screenshots, preview video). Sometimes, however, the icon, screenshots and preview video don’t engage

Marketing Your App for the Holidays with ASO

Posted on November 29, 2017

As the holidays approach, many developers are launching updates to take advantage of the shift in seasonal search trends. Properly researching, preparing and launching updates tied to these trends can help apps stay competitive with what’s trending, while maintaining the app’s core rankings. End-of-the-year holidays provide a unique opportunity for apps across a wide range of categories. It’s always important to analyze how an app is performing and

5 Reasons Why Your Search Ads Campaign is Failing

Posted on November 25, 2017

It has been just over one year since Apple has rolled out its Search Ads platform, something that piqued the interested of developers interested in quality install channels world-wide. Search Ads is Apple's tool that helps developers bid on certain keywords at varying costs, allowing them to compete against other competitors in their market for their relative “hot keywords.” To this date, developers, agencies and marketers have spent upwards of $580

ASO Tips – How to Localize for the Holidays

Posted on November 23, 2017

The holidays are just around the corner and app developers all around the world are updating their app’s metadata to let users know they are ready for the holidays. One thing developers have to consider when preparing their app’s metadata is how different territories celebrate the holidays. App developers that have their app deployed in multiple territories already know the importance of localization. What they might not know is how users in different

5 Ways to Improve Your App Preview Video for iOS 11

Posted on November 16, 2017

With the release of iOS 11, developers everywhere are double checking their ASO checklists, especially in regard to their app preview videos. Developers mustn't forget that Apple has made recent changes to preview videos that cannot be ignored. These changes, which include the ability to submit up to three preview videos per app and the app preview video auto playing while in search, have an impact on conversion. Developers need to make sure that

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App Store Optimization – Prepare for Black Friday & Cyber Monday

Posted on November 11, 2017

As we near the holiday season, it means that we also get closer and closer to Black Friday and Cyber Monday. These huge events set new revenue records last year and are already trending on the App Store. In 2016, Black Friday boasted $5.27 billion for both online and brick and mortar sales, while Cyber Monday reached $3.45 billion. Consumers are serious when it comes to getting the best deal, especially as the holiday season hits. While retailers

Best Practices for Search Ads Management

Posted on October 10, 2017

Apple Search Ads is growing rapidly, especially since Apple launched their new App Store redesign. Since Apple announced back in April 2017 that they were expanding their Search Ads to the UK, Australia and New Zealand, developers around the world have been reaping the benefits of Apple Search Ads. If any developer has been considering getting into Search Ads but hasn’t taken the plunge, now is the time, but there are some things you should know

Why Dating Apps Need ASO

Posted on August 30, 2017

The introduction of mobile apps has changed the way people interact with one another by altering the path of meeting potential mates, to impacting the way photos and dating profiles are viewed. Mobile has reshaped the way the dating world behaves. There is a societal stigma associated with using dating apps, making some users hesitant to download. Regardless, the dating app market is growing rapidly and attracting younger and older daters alike.

Uninstall Rates – Why do Users Uninstall?

Posted on August 22, 2017

If you are an app developer, you have probably seen your fair share of user reviews. Many can attest that while they enjoy seeing praise for having a great app, the scorn of negative reviews leaves a lasting impression. Clean up those wounds and turn a negative into a positive. Look at all reviews as information and an opportunity to use that information to improve your app and communicate with users. User reviews can serve many purposes for developers

ASO Best Practices: Tips for Screenshots

Posted on August 18, 2017

Since a picture is worth a thousand words, using visual aids to capture users’ attention within the App Stores has become a vital part in the acquisition funnel. As competition in the App Stores continues to grow, developers need to find ways to differentiate themselves from their competition. Utilizing ASO best practices to optimize an app’s metadata (app name, keywords, description, etc.) is the most efficient way to target an app’s audience. While

Avoid These Common ASO Mistakes

Posted on August 12, 2017

Developers that have an app on the App Store or Google Play Store need to use App Store Optimization (ASO) as a tool to market their apps. As developers create their ASO strategy, it’s imperative that ASO best practices are utilized to maximize visibility. Before developers start utilizing ASO, they need to avoid some common ASO mistakes to boost their success.