Posted on July 14th, 2018
Summer Loss of Knowledge and Downloads We’re well into summer, and children are enjoying having several months free from school. “Summer learning loss” begins as kids grow complacent over the summer and forget 25-30 percent of what they learned during the school year. Parents want to make sure that their kids don’t forget their studies, and developers of educational apps want to help. However, as Google Trends shows, searches for “Education” and similar terms tend to steadily decline during the summer before returning for the new school year.
Posted on July 4th, 2018
There’s more to launching an app than just finishing the build and deploying it on the app store. The key to success lies in preparation – what should you know and do pre-launch, before your app goes live? For starters, App Store Optimization is essential, but you should start optimizing and marketing your app before it hits the store. Before you launch your app, here are the steps you should take to ensure a successful launch.
Posted on June 27th, 2018
Say what you will about millennials, but no one can deny that they are making waves in the offices of digital marketers around the globe, forever shifting the landscape of online advertising. As they continue to be the largest generational group on social media, companies are finding new and innovative ways to advertise to them. In light of this, influencer marketing has become increasingly more popular year after year, dating back to the mere conception of social media. In fact, 71% of consumers are more likely to make a purchase based on a social media promotion, and apps are no exception to this strategy. Looking at App Store Optimization (ASO), paid search, and email marketing, is it worth allocating those extra marketing dollars into yet another user acquisition channel for your app? Research has shown that influencer marketing is rated as one of the fastest growing online customer-acquisition channels. This success rate isn’t unwarranted - there’s a reason why the popularity of this strategy only continues to grow. So why is social influencer marketing so effective and how can it impact your app’s visibility? User Trust While social media ads can be wildly effective and drive in visibility and downloads, influencer marketing is perceived as a more organic approach. Users tend to trust promotions by social influencers more than paid advertisements, because:
Posted on June 22nd, 2018
Ever since the App Store has supported iPhone X screenshots, developers have been quick to update their creatives to be up to speed with the latest technology. In fact, the iPhone X was the best-selling smartphone in Q1 2018, so it would only seem natural to want to make adjustments as soon as possible. However, they should proceed with caution and consider the implications of updating screenshots to the device's measurements to avoid unintentional mishaps. The iPhone X’s screen is taller and thinner than previous iPhones, which causes screenshots to shrink when viewed on other devices. Additionally, the different sized screen makes callout texts less visible to those who do not have one. To avoid less screenshot visibility and the potential loss of conversion, developers must first understand screenshot sizing differences.
Posted on June 20th, 2018
If you look across a crowd, you’re sure to see nearly every single person in possession of a mobile device. The number of phones, tablets and other smart devices is gradually increasing due to the simple fact that technology is constantly evolving. As the landscape changes and grows, it will, in turn, lead to new advances that can benefit users, but can also come with the unfortunate downside of possible data and privacy scares. As of 2017, there are roughly 4.77 billion mobile device users, with nearly 50% of the global population having access to the internet. With this number continually growing, it’s not uncommon that some may be worried about their privacy, especially when using various apps. Users’ fears have come to fruition as leaders in tech have gone on the record to apologize for data-mining and privacy breaches. These app developers, CEOs and companies need to rectify these mistakes and earn users’ trust back before they lose it for good.
Posted on June 13th, 2018
Posted on May 30th, 2018
A common phrase known around the world is “there’s an app for that.” If there’s an app for nearly every need, why aren’t more companies making mobile apps? Well, big-name businesses like Starbucks, Macy’s, and more have successfully shifted their business platforms to incorporate mobile. Thanks to their efforts, they’ve managed to capitalize on m-commerce, which alone is forecasted to reach $284 billion (roughly 45% of total US e-commerce) by 2020. Businesses big and small recognize that having a website alone is no longer enough. Apps are the future of communicating and engaging with customers, so businesses should start incorporating mobile apps into their business models sooner rather than later.
Posted on May 19th, 2018
Not all users provide the same value to an app. Multiple casual users provide different benefits than a few dedicated ones who constantly use the app, for while all users are important, the ones that continually use it provide more to an app’s success than those who just download it.
Posted on May 16th, 2018
Visual assets are an app’s key tool for increasing conversions in the app stores. The icon is the first thing a user sees when browsing through the Google Play Store and screenshots are important to call out the apps core features, but the feature graphic is equally important. For Google Play, the feature graphic should not be underestimated. While icons initially attract users, the feature graphic is
Posted on April 12th, 2018
Who among us hasn’t clicked on an ad for an app while scrolling through Facebook, Instagram or Twitter? Very few social media users can honestly say they haven’t, which is why more and more Advertisers are turning to it to capture the attention of potential users.
Posted on February 22nd, 2018
Improving an app’s visibility doesn’t require a degree in artificial intelligence or machine learning. Although the algorithms that determine what an app is indexed for are very complex, the process by which any given app is ranked is fairly straightforward. Google looks at three key areas of an app’s metadata when it determines the relevancy for a keyword, and how well it ranks: The Short Description, Long Description, and the Title. Thanks to App Store Optimization (ASO), developers can get a leg up on their competition and improve their visibility by focusing their efforts on these three key areas.
Posted on February 16th, 2018
Your app has been approved by the Apple App Store, and it’s ready to be launched in the territory of your choosing. Now that the hard work of developing your idea is done, you have to make sure that users can find it. With your App Store Description, This should be a simple task, right? Every app has specific fields to help it gain visibility for specific relevant keywords that users are most likely using in their search. This means that you’ll have to make sure that these fields are filled out accordingly, so your app is visible to users. Thankfully, you have the description to help you explain your app’s core features and help it become more discoverable in user search queries. Writing an App Store description can be more difficult than you think. Maybe you’re struggling to figure out how best to describe your app or what keywords you want to incorporate. Is the description too short? Too long? Does it make sense? Fortunately, there are tactics such as ASO best practices for writing the perfect Apple App Store description. Any app that follows these guidelines is sure to increase their app’s visibility for high-volume keywords.