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Once your app has launched in the Apple App Store and Google Play Store, it’s time to start growing. App Store Optimization is about not just starting off with a strong App Store presence but growing it and reaching new users. With that in mind, here are five things you can do to help your mobile app grow and thrive.
No matter how intuitive you think your app may be, users will still need to know how to use it. The onboarding process is essential for starting users off right, and a big part of that is the app tutorial. As a result, developers need to think about their tutorial not only as part of the app, but a part of their App Store Optimization.
When an app is uploaded to the Google Play Store, the Google Play Console provides the developer with insights and controls to keep everything running and monitor its success. With all the data and controls the Play Console provides, it’s important to understand what there is and how it can inform App Store Optimization.
It’s safe to say that app developers would love getting their app featured on the App Store. It’s well-known that being featured can help improve an app’s visibility and increase its downloads. Apple features curated content on anything from brand-new games and apps to developer stories that give a behind the scenes look at app development. But, are there any steps app developers should take to help their app get featured? Does being featured all hinge on following ASO best practices, or are there other tips and tricks to developers’ disposal? Tips for Getting Featured Before the app is even released, developers are likely wondering what they can to do get a leg up on their competition. They need to remember that there are thousands of apps being submitted to the App Store every day, making for a hugely competitive landscape. Users are actively searching for new apps, and Apple has recently stated that now 70% of downloads come from search. However, nearly 21% of installs come from users that discover an app through being featured. Being featured helps apps become more visible, but there are tips developers can follow to achieve a coveted spot on Apple’s featured apps list.
In-app purchases are important methods of earning money through an app. Whether they’re large purchases for premium content, subscription renewals or microtransactions for in-app currency, every dollar spent in the app helps make it more of a success. To get the most out of your in-app purchases, you should be sure to name each of them – this will appeal to users better and help your App Store Optimization.
Since the release of iOS 10, the App Store for iMessage has been available to users and developers. That means developers have more opportunities to expand their horizons by creating and submitting an iMessage app. This addition opened a whole new market for developers, but they’ll still need to make sure that they have an App Store Optimization (ASO) strategy in place to ensure that users are finding their iMessage apps and sticker packs.
With the release of tvOS 12, developers with apps built for Apple TV will be preparing their apps and their App Store Optimization strategies for the new operating system. There are several guidelines and suggestions to remember for developing and launching Apple TV apps, as understanding them is key to a successful submission.
Users are the reason that apps find success. When users thoroughly enjoy an app, or experience difficulties such as performance issues, bugs, glitches, etc., they leave app ratings and user reviews to make sure their voices are heard. Both the iOS and Android platforms allow developers to respond to user reviews and ratings, but not all understand the importance behind it. Apps that are plagued by negative reviews and ratings are at risk of losing out on expanding their audience. 80% of consumers don’t trust star ratings below 4-stars. With that, App developers need to manage their reviews and ratings as a part of their ASO strategy.
Wearable technology continues to advance in use and scope, and developers are constantly releasing new apps that work with the Apple Watch. However, there are some differences between submitting a watchOS app and an iOS app, along with key App Store Optimization factors developers must consider.
App developers use visual aids such as screenshots and preview videos to capture users’ attention. These aids are a vital, driving force for the user acquisition funnel, but poorly done creatives can drastically damage conversion rates. The only way to convince these users to install is by making sure that their screenshots and preview video are optimized following ASO best practices. Without following these tips, developers can risk losing out on potential users that will boost their conversion.
When developers release or update their apps, they need to choose a category. Selecting a category is necessary on both the App Store and the Play Store, and the right one can be a potential avenue for discoverability. Understanding categories is an important part of an overall App Store Optimization strategy. Choosing the right category can bring more visibility. Choosing the wrong one can lead to lackluster results or potential rejection from the App Stores. But how do developers go about determining the right app category? Does choosing the wrong one mean their app will be invisible? Here is a breakdown of categories on the App Store and their impact.
The App Store environment is frequently shifting as users find new ways to search for apps and new functions are added. With the constant changes, one might wonder what rankings still matter – are category rankings important, or are they a relic of a bygone era of the App Stores? The differences in displays of the Apple App Store and Google Play Store, and how they have changed over time, are an important piece to consider in an App Store Optimization strategy.