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App Marketing Tips for the Holidays

Posted on November 3, 2018

It’s the most wonderful time of the year, especially if you’re trying to sell something. This is equally true for a wide range of app developers, whether their apps are for shopping, mobile games or anything else. So how can an app take advantage of the holiday spirit? With App Store Optimization, of course.

5 Ways to Help your Mobile App Thrive

Posted on November 1, 2018

Once your app has launched in the Apple App Store and Google Play Store, it’s time to start growing. App Store Optimization is about not just starting off with a strong App Store presence but growing it and reaching new users. With that in mind, here are five things you can do to help your mobile app grow and thrive.

Mobile App Onboarding: Why Tutorials Matter

Posted on October 27, 2018

No matter how intuitive you think your app may be, users will still need to know how to use it. The onboarding process is essential for starting users off right, and a big part of that is the app tutorial. As a result, developers need to think about their tutorial not only as part of the app, but a part of their App Store Optimization.

Google Play Console: How it Works

Posted on October 25, 2018

When an app is uploaded to the Google Play Store, the Google Play Console provides the developer with insights and controls to keep everything running and monitor its success. With all the data and controls the Play Console provides, it’s important to understand what there is and how it can inform App Store Optimization.

How to Get your App Featured on the iOS App Store

Posted on October 20, 2018

It’s safe to say that app developers would love getting their app featured on the App Store. It’s well-known that being featured can help improve an app’s visibility and increase its downloads. Apple features curated content on anything from brand-new games and apps to developer stories that give a behind the scenes look at app development. But, are there any steps app developers should take to help their app get featured? Does being featured all

In-App Purchase Promotions: Why Does it Matter?

Posted on October 18, 2018

In-app purchases are important methods of earning money through an app. Whether they’re large purchases for premium content, subscription renewals or microtransactions for in-app currency, every dollar spent in the app helps make it more of a success. To get the most out of your in-app purchases, you should be sure to name each of them – this will appeal to users better and help your App Store Optimization.

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How to Submit iMessage App for App Store

Posted on October 13, 2018

Since the release of iOS 10, the App Store for iMessage has been available to users and developers. That means developers have more opportunities to expand their horizons by creating and submitting an iMessage app. This addition opened a whole new market for developers, but they’ll still need to make sure that they have an App Store Optimization (ASO) strategy in place to ensure that users are finding their iMessage apps and sticker packs.

How to Submit tvOS Apps for the App Store

Posted on October 11, 2018

With the release of tvOS 12, developers with apps built for Apple TV will be preparing their apps and their App Store Optimization strategies for the new operating system. There are several guidelines and suggestions to remember for developing and launching Apple TV apps, as understanding them is key to a successful submission.

How to Manage/Improve App Reviews & Ratings

Posted on October 6, 2018

Users are the reason that apps find success. When users thoroughly enjoy an app, or experience difficulties such as performance issues, bugs, glitches, etc., they leave app ratings and user reviews to make sure their voices are heard. Both the iOS and Android platforms allow developers to respond to user reviews and ratings, but not all understand the importance behind it. Apps that are plagued by negative reviews and ratings are at risk of losing

How to Submit Apps for watchOS

Posted on October 4, 2018

Wearable technology continues to advance in use and scope, and developers are constantly releasing new apps that work with the Apple Watch. However, there are some differences between submitting a watchOS app and an iOS app, along with key App Store Optimization factors developers must consider. When you build a watchOS app, it must come as part of an iOS app. The watch app is an extension of the iOS app and is loaded on the watch

App Screenshots & App Videos Best Practices

Posted on September 29, 2018

App developers use visual aids such as screenshots and preview videos to capture users’ attention. These aids are a vital, driving force for the user acquisition funnel, but poorly done creatives can drastically damage conversion rates. The only way to convince these users to install is by making sure that their screenshots and preview video are optimized following ASO best practices. Without following these tips, developers can risk losing out on

Apple Search Ads and App Store Optimization: Why You Can’t Have One Without the Other

Posted on September 27, 2018

Apple Search Ads is a marketing tool that’s proven invaluable to app developers looking to find an audience. It helps place apps front and center for relevant searches, capitalizing on the 65% of downloads that come directly from search. Yet without App Store Optimization, an app will have a sub-optimal Search Ads campaign. Likewise, Search Ads can in be beneficial for your organic ASO strategy. To have a truly optimized App Store listing, both ASO