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Promote iOS In-App Purchases & Free Trials on the App Store

Posted on September 19, 2019

In-app purchases don’t necessarily need to happen directly from the app. Apple allows users to make purchases from within the App Store, which can then be instantly applied to the app. Because of that, developers can promote their in-app purchases, free trials and promotions on the App Store page, as well as tabs like Today, Games and Apps.

Optimize Your App’s Screenshots After Updates

Posted on August 29, 2019

Screenshots are one of the most crucial components for conversion. When a user discovers your app on the App Store and Play Store, you’ll want to make a strong impression. Users typically spend 2-3 seconds on a single search result before they either download or move on. As screenshots play a large role in conversions, it’s important to constantly test, update and optimize your screenshots – especially after a store undergoes a change.

How App Ratings Impact Downloads

Posted on August 24, 2019

After all the time and energy developers spend on creating their apps, a positive rating and review can be a welcome sight. They can signal to the developer that their hard work has paid off, and they’ve created something users are liking. Ratings are for more than just a developer, though – they also signal to both users and the stores if an app is worth their attention. As such, app ratings can impact downloads and App Store Optimization in several

App Store Connect: What App Developers Should Know

Posted on July 27, 2019

App Store Connect, previously called iTunes Connect, is Apple’s control hub for apps. Anything that impacts an app, from its metadata to its metrics, are found here. As such, it’s important to understand how App Store Connect works, especially in relation to deploying an app’s App Store Optimization.

App Store Promotional Text: How to Use it

Posted on July 25, 2019

The Promotional Text is a section of an iOS app page that provides quick information about the app. This can include short pitches or taglines, but a common purpose is to let users know about promotions and changes for the app. The Promotional Text’s value for conversion makes it a helpful tool for App Store Optimization.

App Privacy Concerns and ASO

Posted on July 19, 2019

Over the past few days, social media quickly filled with posts from an app called FaceApp, which uses AI to edit photos of users faces. Just as quickly, users began raising privacy concerns with the app, such as cloud photo storage and unauthorized access to the user’s photo library. Whether or not these fears are founded, it provides a solid example of why apps should be upfront about privacy and security.

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App Store Subtitle Character Limit: Saying a Lot in a Few Words

Posted on July 13, 2019

The app’s subtitle serves important purposes. It provides users with extra information about the app itself, such as its functionality or purpose, but it also gives you extra space for keywords. Utilizing the subtitle space is recommended for App Store Optimization, so let’s take a look at how you can use the App Store subtitle character limit to its fullest.

Fake App Reviews Cause App Store Concerns

Posted on July 12, 2019

Reviews are valuable to an app for many reasons. They can signal to other users if an app is well-liked, provide developers with feedback on issues or ways they can improve, and are helpful for App Store Optimization. It’s no wonder that developers would want their apps to receive positive reviews, but it’s important to gain the reviews properly. New reports of fake reviews have surfaced, so developers need to understand why they should avoid underhanded

App Store Keyword Search Volume: What You Need to Know

Posted on July 11, 2019

Choosing the right keywords can make a big difference in your app’s success. They’ll help determine what users will see your app and how many searches it will appear in, so choosing what keywords you’ll want is a major part of App Store Optimization. The App Store keyword search volume is one of the most important things to consider when choosing your keywords, so here are some things you’ll want to know when deciding.

App Store Keyword Ranking: Why it Matters and How You Can Improve Yours

Posted on June 29, 2019

For an app to thrive on the App Store, it needs visibility in searches. The days where an app’s category ranking determines its success are long gone – today, keyword rankings are what matter the most, as the majority of app discovery takes place in search. As a major factor of App Store Optimization is improving your keyword rankings, one should understand how they work on the App Store and why they’re important.

iOS 13 Beta Introduces Subscription Cancelation Prompts

Posted on June 20, 2019

Apple maintains an important balance with subscription apps. It wants to incentivize users to subscribe with new discounts and bundles while preventing apps from using predatory tactics to make users buy expensive subscriptions. With the latest addition to the iOS 13 beta, it’s working on helping users avoid accidentally staying subscribed to deleted apps. This will be an important shift for apps with subscription services and may impact their App

User Tracking, App Store Compliance & ASO

Posted on June 15, 2019

Earlier this year, Facebook found itself at the center of a firestorm when it released an app that let it monitor everything users sent or did on their phones. The app, called Facebook Research, was designed to gather information on usage habits. Although it did offer users payments in exchange for their data, it was still given to users as young as 13. When Apple removed it, the company also revoked Facebook’s ability to publish apps like it. However,