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Pre-order apps help create early buzz for an app or mobile game and build downloads for its launch. When preparing an app for pre-order, developers should be sure to consider App Store Optimization best practices and use the pre-launch period as time to fully optimize their app for when it goes live.
Chat bots and virtual assistants are helpful applications that can serve a wide number of purposes. From helping direct customers to friendly conversations with users, they’re utilized in several fields and in many ways. Chat bot and virtual assistant apps must therefore use App Store Optimization strategies that target the right users, drive conversions and help them stay competitive on the App Store and Google Play Store. With that in mind, here are several ASO strategies that chat bot app developers should know when designing their app marketing.
For an app to gain installs, developers must show users what makes the app great. While this can be done through screenshots and descriptions, App Preview videos are another effective way to help with conversion.
Updating apps to align with shifting user interests can help an app succeed. This can be seen with sports apps, where the apps need to update based on what sport is in season. A sports app that still calls out hockey information during baseball season may not see the maximum potential conversions. App Store Optimization can help apps grow during any season, but this requires consistent updates to keep up with trends.
Reaching and converting users is an important aspect of App Store Optimization, but retaining them is just as important. When users leave app store reviews, properly responding can make the difference between retaining users (as well as potentially converting new ones) and losing them. Developers should understand the best practices for responding to app store reviews and how it can make a difference.
The app market is global, but not all apps are meant for users worldwide. Some apps are designed for specific countries, states or even individual cities. When an app targets a smaller market, it’s especially important that it can reach and convert users from that region. That’s why App Store Optimization is important for apps built for users in a specific city.
Your app’s install and uninstall rates are critical metrics to understand, and can help shape your development and App Store Optimization strategies. High uninstall rates from App Store Connect should be red flags to developers that something is wrong with a release, such as a retention issue or a bug causing users to delete the app.
Now that it’s Halloween, the App Store and Google Play Store are showcasing apps designed or updated for the holiday. We’ve stressed the importance of seasonality, and this is where seasonal updates for Halloween pay off. What apps built App Store Optimization strategies for Halloween and how well did they succeed? Here’s how Halloween seasonality benefited them.
As the seasons change, so do user interests and searches. Certain terms will grow or wane in popularity, presenting new opportunities for app developers to improve their App Store Optimization. Now that Halloween is almost over, it’s time for developers to think about the next steps for including seasonality in their ASO strategies.
Often times, new operating systems introduce built-in functions that threaten to make third party apps redundant. For instance, Apple’s own features have been in competition with screen time and parental control apps. Now, swipe keyboard apps may have a similar concern, as iOS 13 has added its own swipe to type functionality. Fortunately, such apps can utilize App Store Optimization to remain competitive as an alternative to Apple’s built-in functionality.
App subscriptions can be a great source of income for the developers, especially when the subscriptions automatically renew. However, there are instances where a user cannot pay on the exact date of renewal, whether it’s due to credit card issues or a temporary lack of funds. While this previously would have resulted in a sudden cancelation, Apple is adding a “grace period” for subscribers, which can help subscription apps keep their retention and engagement high.
In-app purchases don’t necessarily need to happen directly from the app. Apple allows users to make purchases from within the App Store, which can then be instantly applied to the app. Because of that, developers can promote their in-app purchases, free trials and promotions on the App Store page, as well as tabs like Today, Games and Apps.