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App Store Categories: Are You in the Right Category?

Posted on September 22, 2018

When developers release or update their apps, they need to choose a category. Selecting a category is necessary on both the App Store and the Play Store, and the right one can be a potential avenue for discoverability. Understanding categories is an important part of an overall App Store Optimization strategy. Choosing the right category can bring more visibility. Choosing the wrong one can lead to lackluster results or potential rejection from the

App Store & Play Store Category Ranking: Does It Still Matter?

Posted on September 20, 2018

The App Store environment is frequently shifting as users find new ways to search for apps and new functions are added. With the constant changes, one might wonder what rankings still matter – are category rankings important, or are they a relic of a bygone era of the App Stores? The differences in displays of the Apple App Store and Google Play Store, and how they have changed over time, are an important piece to consider in an App Store Optimization

App Store Optimization: 5 Top Tips to Success

Posted on September 15, 2018

Many app developers know one of the best ways to make their app more visible is through their ASO strategy. However, just because a developer creates a strategy doesn’t mean that they’ll always do it correctly and achieve the results they want. While there’s still no perfect way to do ASO, there are tips and best practices that help developers succeed.

5 Benefits of Creating Playable Ads

Posted on September 8, 2018

App developers and marketers were overjoyed when Google announced they could use another form of advertisements: playable ads. Since this format is so relatively new, there are questions and concerns regarding its benefits. Some may have perceived the announcement as another tactic to attract users, while others are worried about hindering the audience’s impression. Before diving into why playable ads are beneficial, developers should understand

How to Create Playable Ads: The Top 5 Best Practices

Posted on September 6, 2018

Ever since Google introduced Playable Ads as a mobile game-focused form of Instant Apps, developers have been trying to find the best ways to make great interactive advertisements for their apps. Playable ads are a great way to demonstrate an app’s capabilities or the gameplay of a mobile game, but as with any marketing strategy, it’s important to follow the best practices to get the optimal results. Here are five of the best practices to consider

Tactics to Grow App Page Conversion Rate on the App Store and Google Play Store

Posted on August 30, 2018

Once a user discovers your app, a new challenge begins: how do you convert them a potential user to an install? Proper App Store Optimization doesn’t just help more users find your app, it helps convert them into loyal customers with several useful app page conversion tactics. Creatives - the graphic elements of your store presence - are important for many aspects of App Store Optimization. Not only are they important for catching potential

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Facebook App Installs: Creatives Best Practices

Posted on August 25, 2018

App developers are always on the prowl for new ways to drive installs and improve their conversion rate. They’ve taken to combining their ASO strategy with paid marketing campaigns such as Facebook Ads to attract and convert the right users. As with any ASO or paid acquisition strategy, the creative presentation and technical guidelines of Facebook Ads campaigns need to be considered. Performance should be also regularly be re-evaluated to make the

5 Tips for Creating Facebook Mobile Installs Campaigns

Posted on August 23, 2018

Facebook continues to be a platform ripe for marketing. There are many techniques for using Facebook as a marketing platform, including creating Facebook pages and utilizing influencer marketing. Mobile app ads are another key tool for app developers and marketers, but there are some important things to keep in mind while designing a Facebook mobile installs campaign.

Facebook Ads for Mobile Installs: How to Build Effective Campaigns

Posted on August 18, 2018

There’s no denying just how large of a reach Facebook has. At the end of the second quarter of 2018, the social network reportedly saw 2.23 billion monthly active users, only furthering its popularity. While 32.8% of its users view their feeds on laptops and desktops, nearly 95.1% of Facebook users are accessing the social site via their mobile devices. Facebook undoubtedly has a mobile-minded userbase, and advertisers have taken notice. Since users

Top 5 Best Practices for Apple Search Ads

Posted on August 11, 2018

There’s no arguing that Apple Search Ads has helped developers reach more potential users since it launched in 2016. Over 70% of App Store visitors use search to discover apps and 65% of all downloads come directly from search, only further proving how much paid search can benefit developers. Even though Search Ads has proven to be beneficial, there are many pitfalls that developers can accidently stumble upon when running their campaigns. In order

Search Match & Broad Match: Knowing When to Use Them

Posted on August 9, 2018

When launching a Search Ads campaign, one might wonder what the best keywords they want to target are, what variants they use and how to get the best matches. Search Ads is a key tool for App Store Optimization on the Apple App Store, so making the most out of it can help an app target and capitalize on valuable keywords and search terms. Among the Search Ads options are two valuable methods to use within campaigns: Search Match and Broad Match.

Apple Search Ads: How & Where to Start

Posted on August 4, 2018

It’s no secret that 65% of downloads come from search, and Apple Search Ads has been helping developers acquire millions of users since it launched in 2016. Search ads can allow developers and marketers to drive impressions to users intending to download an app with the features, functionality, or competitor relevancy of their app. This is makes it one of the most effective ways to drive installs from more engaged and active users. Starting a campaign