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How to Leverage Social Media Ads to Market Mobile Apps

Posted on April 12, 2018

Who among us hasn’t clicked on an ad for an app while scrolling through Facebook, Instagram or Twitter? Very few social media users can honestly say they haven’t, which is why more and more Advertisers are turning to it to capture the attention of potential users. It’s not just the social experience that draws them in, but also the fact that social media ads are very effective. Almost half of the U.S. population who have spent time on a social

How to Help Boost Visibility with Your Google Play Description

Posted on February 22, 2018

Improving an app’s visibility doesn’t require a degree in artificial intelligence or machine learning. Although the algorithms that determine what an app is indexed for are very complex, the process by which any given app is ranked is fairly straightforward. Google looks at three key areas of an app’s metadata when it determines the relevancy for a keyword, and how well it ranks: The Short Description, Long Description, and the Title. Thanks to App

Getting the Most from Your App Store Description

Posted on February 16, 2018

Your app has been approved by the Apple App Store, and it’s ready to be launched in the territory of your choosing. Now that the hard work of developing your idea is done, you have to make sure that users can find it. With your App Store Description, This should be a simple task, right? Every app has specific fields to help it gain visibility for specific relevant keywords that users are most likely using in their search. This means that you’ll have

How to Sell an App Idea: Road Map for Your App

Posted on February 14, 2018

You have the next best idea for a new app, and perhaps this is something you’ve been mulling over for a long time or maybe you just recently drafted the idea on a whim with friends in passing. Either way, this new app has the potential to be created. Luckily for you, you’ve taken the proactive first step into actualizing this idea by doing your research. If you’ve been paying attention to how the mobile space has changed in recent years, you’re already

Updating Metadata Just in Time for Valentine's Day

Posted on February 10, 2018

Ah, Valentine's Day – the hype is short-lived compared to other holidays, but apps across different categories can still take advantage of the Hallmark Holiday and update their metadata. Any app from mobile games to dating apps can benefit this Valentine's Day by applying the same concepts that developers utilize for the holidays. Let’s check out how apps in different categories are updating to attract more users.

Promotional Artwork for iOS vs Google Play's Feature Graphic

Posted on January 27, 2018

Any developer that has been featured on the Apple App Store can tell you how excited they were when they received the, “App Store: Promotional Artwork request for…” email. While the anticipation around this email is electric, the realization that Apple’s pressing requirement for additional creative assets starts to set in quickly. One of the key assets Apple needs is the Promotional Artwork. This piece of artwork is displayed at the very top of an

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Update Your App's Creatives Throughout the Year

Posted on January 25, 2018

As the seasons change and new apps hit the market, it’s fundamental that developers make captivating changes to their creatives to curate a unique app store experience. Users definitely do notice and appreciate when apps put the extra effort into making graphics relatable to the upcoming season or holiday. On top of highlighting an app’s features and functionality in current app store graphics, it’s recommended that developers apply seasonal changes

Reputation Management Best Practices

Posted on January 20, 2018

Apps thrive off their users. Understanding the current user experience is a top priority. As a developer, you want to make sure that users are enjoying your app and saying positive things to help with the app’s overall rating. The easiest way to understand their experience is by monitoring user reviews. Monitoring and managing user reviews can help you understand their current experience and help boost retention and conversion rates. Since everyone

How User Reviews Can Help or Hurt Your Conversion

Posted on January 16, 2018

Imagine you’re a user browsing through either the App Store or Google Play Store and an app catches your attention. While some users instantly tap ‘Get’ without reading the description or even looking at the screenshots, you want to dive deeper into this app and understand what other users are saying about it. You start reading reviews only to realize that the app’s star rating is low and many users are upset because of various bugs or crashes. Thanks

Why Apps Need ASO Even if They're in the Top 10

Posted on January 12, 2018

When it comes to getting an app seen and downloaded, reaching the top 10 list in the app stores is like reaching the holy grail. For most people, it takes a momentous adventure through proverbial caves, dodging competitors, and working hard (on their ASO strategy) to reach their goals. However, for some, reaching the top 10 happens without much effort. Reaching the top 10 is a numbers game that takes into account the amount of downloads over a certain

How to Prep for Being Featured in the App Store

Posted on January 6, 2018

Every developer anticipates that fleeting moment when the “App Store: Promotional artwork request for…” email arrives in their inbox. But it’s not luck that brought that email. Every app that is chosen to be featured in the App Store is there because they practice good App Store Optimization strategies. Once an app is featured, Apple needs a set of creative assets to use. Every developer can submit these in the Promotional Artwork tab within iTunes

How to Kickstart Your ASO Strategy in 2018

Posted on January 3, 2018

It’s that time of the year again! The holiday season has come to a close and the New Year brings new opportunities for developers and their apps. With the turn of the holidays comes a throng of new smartphone users who are eager to fill their phone with new apps. With the start of the year, developers are now given the opportunity to get their app noticed on the App Store or Google Play Store. This past holiday season can confirm that apps are here