Gummicube Blog

Want more ASO tips?

Contact Us!
+250% Installs!

ASO Topics


App Store News: The Right Stuff Dating App, Google and Apple Text Wars, Russia Presses Google

Posted on August 12, 2022

Welcome to this week’s ASO Weekly – Gummicube’s recurring segment where we discuss some of the biggest events in the mobile app industry, app store developments, and how they may affect your App Store Optimization (ASO) strategy.

Read More

App Store Top Trends Vol.2 - Apps, Growth & Tips

Posted on August 10, 2022

Welcome to Gummicube’s ASO Top Trends Vol 2 – a quick, one-stop-shop for the latest developments in App Store Optimization, app store trends, quick tips to improve your ASO strategy, and so much more.

Read More

App Store Spotlight - BeReal Social Media App

Posted on August 8, 2022

Meet the anti-social media social media app, BeReal. What's this app doing right and how could it improve its performance in the App Store?

Read More

How to Market an App on the App Store in 2022

Posted on August 3, 2022

Mobile marketing strategy isn’t a dime a dozen. The key to marketing an app on the app store is fundamentally contingent upon three key factors: keyword optimization, creative optimization, and paid mobile user acquisition.

Read More

App Store Spotlight: LEGO Tower Mobile Game

Posted on August 1, 2022

A powerful ASO strategy has to be built brick by brick. How can the developers of this hit mobile game improve their ASO strategy?

Read More

Complete ASO Solution

Gummicube addresses every aspect of ASO from technology to execution and measurement


10 Tips to Improve Your Mobile App Rankings & Conversions

Posted on July 27, 2022

In this week’s ASO Academy, we want to go over 10 quick ASO tips on how you can improve your organic mobile user acquisition and help build your app ranking over time.

Read More

App Store Spotlight: Substack Reader App

Posted on July 25, 2022

Readers and writers come together on a unique social media meets reader app, Substack Reader. How can they improve their organic discoverability on the App Store?

Read More

App Store News This Week: Russian Monopoly Watchdogs & Facebook is the New TikTok

Posted on July 22, 2022

Welcome to this week’s ASO Weekly – Gummicube’s recurring segment where we discuss some of the biggest events in the mobile app industry & app store developments.

Read More

3 App marketing Ideas to Improve Your Organic Growth

Posted on July 20, 2022

Improving your organic growth on the App Stores is no easy feat, but App Store Optimization (ASO) best practices make it a whole lot easier.

Read More

App Store Spotlight: Chicken Police Mobile Game

Posted on July 18, 2022

You’ve heard of cream of chicken, chicken soup and fried chicken – but have you heard of Chicken Police? Learn about this mobile games' ASO performance and how it can improve.

Read More

App Store News This Week: iOS 16 Beta, Fall Guys Dupe & The Rise of the Malicious App

Posted on July 15, 2022

Welcome to this week’s ASO Weekly – Gummicube’s recurring segment where we discuss some of the biggest events in the mobile app industry, app store developments, and how they may affect your App Store Optimization strategy.

Read More

App Store Spotlight: We'll always have Paris

Posted on July 11, 2022

Dynamic exposition always makes for a good story – and game. It’s not often we see an app on the app store that has both. Featured in this week’s App Store Spotlight is the adventure and puzzle mobile game, “We’ll always have Paris”.

Read More

ASO Weekly: The End of TikTok?, Google Play Logo & iOS 16 Beta

Posted on July 8, 2022

Welcome to this week’s ASO Weekly – Gummicube’s recurring segment where we discuss some of the biggest events in the mobile app industry. This week: TikTok, Google Play Logo & iOS 16.

Read More

4 Tips For Optimizing Your Finance App

Posted on July 6, 2022

Top competitors in the space often tackle more than just budgeting and savings goals but instead, offer a more tailored approach to gaining financial wellness. This hyper-personalized approach makes finance apps one of the most popular categories on the app stores.

Read More

5 Tips for Optimizing Your Mobile Game

Posted on June 29, 2022

Gaming is the largest category in the app stores combined. One out of six games on the app stores is a mobile game, so how can a developer stand out from the rest?

Read More

App Store Spotlight: 5 Calls

Posted on June 27, 2022

In an effort to make civic duties more accessible for all, the 5 Calls app makes it easy to contact members of congress. How can this app reach more people around the country?

Read More

ASO Weekly: iOS 16 Beta, PlusCupid App & Third Party App Stores

Posted on June 24, 2022

Will there be new app stores in the future? How did a dating app skyrocket the charts in 3 months? What does iOS16 have in store for the public? Find out in this week's news.

Read More

4 App Screenshot Tips & Tricks

Posted on June 22, 2022

In this week’s ASO Academy, we wanted to take some time to talk about one of the most important creative assets on your app listing: screenshots.

Read More

App Store Spotlight: The Office - Somehow We Manage

Posted on June 20, 2022

America’s favorite office sitcom comes to life on our mobile screens with The Office: Somehow We Manage mobile game. Learn how the developers of this game can improve their App Store Optimization strategy in this week's App Store Spotlight!

Read More

Search Ads & App Store Optimization

Posted on June 15, 2022

Using the power of paid campaigns with ASO best practices allows developers to position their apps more effectively. Find out how in this week's ASO Academy.

Read More

App Store Spotlight: Co-Star

Posted on June 13, 2022

If you’re like one of the millions of Americans who check their horoscope daily, you’ll love the Co-Star. Featured in this week’s App Store Spotlight is the astrology app backed by artificial intelligence.

Read More

ASO Weekly: WWDC22, Antitrust Investigation & App Headlines

Posted on June 10, 2022

Read More

The Top WWDC22 Announcements Recap

Posted on June 8, 2022

We’re halfway through WWDC 2022. And in this week’s ASO Academy, we want to go over some of the highlights from the past few days. Here are the biggest announcements from WWDC22

Read More

App Store Spotlight: Desert Golfing

Posted on June 6, 2022

Hitting birdies into oblivion? Playing golf in an endless sand trap? Desert Golfing sounds like a nightmare for the typical golfer, but don’t let the name fool you.

Read More

ASO Weekly: Airship Acquires Gummicube

Posted on June 3, 2022

This week in ASO news, we have an exciting announcement! On June 1st, 2022, Gummicube officially became a part of the Airship family.

Read More

ASO Academy: WWDC22 and ASA Changes

Posted on June 1, 2022

It’s WWDC time, and the speculation and rumors are brewing among iOS developers. In just a few weeks, many of them will see what the next frontier of Apple will look like.

Read More

ASO Weekly: App Store News

Posted on May 27, 2022

Apple shows the promising future of small business growth. Russia hits back at Big Tech. Google comes out with a new Play Store website design.

Read More

ASO Academy: Can ASO Help Your Business?

Posted on May 25, 2022

Whether it be for downloading the latest high-res RPG game, filing taxes, or ordering a car, there’s a reason everyone has “an app for that”.explore all of the ways in which ASO can help your app and business thrive.

Read More

ASO Weekly: The User Experience

Posted on May 20, 2022

Welcome to this week’s ASO Weekly. Today, we’ll explore some top stories related to the importance of user experience and design.

Read More

ASO Academy: Optimization Mythbusting

Posted on May 18, 2022

Commonly held myths stop many developers and mobile marketers from reaching their full potential on the app stores. In this week’s ASO Academy, let’s play a game of Myth or Fact: ASO edition.

Read More

App Store Optimization and Seasonality for the End of 2020

Posted on November 9, 2020

Seasonality is an important aspect of App Store Optimization, especially during the holiday season. How have apps updated their store listings for the holidays?

Read More

Google Play Screenshots and Video Best Practices: What does Google Recommended?

Posted on September 26, 2020

Read More

App Keywords: Choosing the Right Keywords for Your ASO

Posted on August 27, 2020

Read More

ASO Best Practices: The Importance of Iteration

Posted on August 20, 2020

Read More

App Icon Optimization

Posted on July 23, 2020

Read More

App Clips and App Store Optimization

Posted on June 30, 2020

Read More

App Store Optimization for Meditation Apps

Posted on June 11, 2020

Read More

Screenshot Copy ASO Best Practices

Posted on June 6, 2020

Read More

App Descriptions Best Practices

Posted on May 7, 2020

Read More

Google Play Short Description ASO Best Practices

Posted on May 5, 2020

Read More

App Store Promotional Text ASO Best Practices

Posted on May 2, 2020

Read More

Google Play Screenshot Guidelines & Best Practices

Posted on April 28, 2020

Read More

Spring Seasonality for App Store Optimization

Posted on April 10, 2020

Read More

App Store Optimization for Homework Apps

Posted on April 4, 2020

Read More

App Store Video Guidelines: How Apple and Google are Different

Posted on March 27, 2020

Read More

App Store Optimization for Telecommuting Apps

Posted on March 14, 2020

Read More

Preparing for Apple’s New App Store Categories

Posted on March 12, 2020

Read More

App Store Icon Best Practices for ASO

Posted on March 7, 2020

Read More

App Store Optimization for First-Time Founders

Posted on February 22, 2020

Read More

Google Play ASO: What You Need to Know

Posted on February 1, 2020

Read More

What Are Apple Search Ads?

Posted on January 23, 2020

Read More

App Store Ranking and ASO

Posted on January 17, 2020

Read More

App Store Optimization for Translation Apps

Posted on January 16, 2020

Read More

2019 App Store Optimization: Year in Review

Posted on December 20, 2019

Read More

App Store Optimization New Year’s Resolutions for 2020

Posted on December 19, 2019

Read More

What Makes a Good App: Apple and Google’s Best of 2019 & ASO

Posted on December 13, 2019

Read More

What is ASO? Get Started Optimizing Your App

Posted on December 4, 2019

Read More

Why Retailers Need Shopping Apps & ASO

Posted on November 21, 2019

Read More

Mobile Game Localization: More Than Just Translation

Posted on October 31, 2019

Read More

What is in a Name? Why Your iOS App’s Name Matters for ASO

Posted on October 19, 2019

Read More

iOS 13 Adoption at 50%: What this Means for Your ASO Strategy

Posted on October 18, 2019

Read More

Designing Your Creative Sets for Dark Mode

Posted on October 9, 2019

Read More

Google Play Experiments: Test for the Best

Posted on August 8, 2019

Read More

How to Optimize App Store Keywords

Posted on August 3, 2019

Read More

App Store Keyword Rules to Remember

Posted on June 27, 2019

Read More

App Store Optimization Strategies You Can Use Today

Posted on June 22, 2019

Read More

Localizing Your App Store Description

Posted on April 11, 2019

Read More

How Casino Apps Stay Compliant

Posted on March 7, 2019

Read More

Avoid App Store Rejection for Loading External Resources

Posted on February 23, 2019

Read More

Understanding Total Keyword Rankings

Posted on February 8, 2019

Read More

Search Ads: Basic vs Advanced

Posted on February 1, 2019

Read More

ASO New Year’s Resolutions for 2019

Posted on January 5, 2019

Read More

Black Friday Apps: Who Did App Store Optimization Right?

Posted on November 24, 2018

Black Friday is well underway, and consumers are busy buying both in-store and online. Shopping apps have been preparing all month for this day, as well as the upcoming Cyber Monday, knowing that ranking high in the App Store and Google Play Store search results for that keyword can be very beneficial. App Store Optimization is the key to earning those high search rankings, so with that in mind, we’ll take a look at how shopping apps have updated their ASO for Black Friday.

Read More

App Store Optimization: 3 Main Factors to Measure ASO Success

Posted on September 14, 2018

Read More

The Power of Users: Can User Feedback Force Developers to Make Changes?

Posted on April 6, 2018

Read More

How the UI and UX of an App Affect Users

Posted on March 23, 2018

Read More

Do Brand Names Guarantee Downloads?

Posted on February 8, 2018

Read More

White Hat vs Black Hat ASO: The Do's & Don'ts

Posted on December 16, 2017

Read More

Google Play Descriptions - ASO Tips

Posted on May 13, 2017

Read More

App Localization: Why Your Mobile Marketing Strategy Needs Global ASO

Posted on April 7, 2017

The mobile app market is growing at an exponential rate, and as it stands, more than half the world now uses smartphones, which equates to roughly 4.92 billion global mobile users. Across the globe, mobile app developers are adopting an ASO strategy to change their app’s metadata to increase discoverability in the new market. While creating an app’s visibility in the market is essential, developers looking to expand their app’s appeal on a global scale need to correctly localize their app to increase conversion. According to data we have verified, developers who took the steps to localize their iOS app saw download rates in the same country increase by 130 percent on average. In turn, increasing their revenue by 25 percent. Localization is necessary to appeal to users on a global scale and incentivize users to convert. If users see an app that is in their native language, they are more likely to spend money on the app and download.

Read More

ASO For Retail Apps: Create Visibility and Convert Users

Posted on March 31, 2017

Read More

ASO Helps Developers Struggling to Retain Users

Posted on March 25, 2017

Read More

App Store Search Ads - Top 5 Strategies for the Best Search Ads

Posted on January 30, 2017

Read More

January 2017 Search Ads - What Will be Popular?

Posted on January 11, 2017

Read More

Conversion Optimization - Why It Matters for ASO

Posted on May 23, 2016

Read More

App Store Screenshots - Which Orientation Should My App's Screenshots Be?

Posted on May 5, 2016

Read More

Mobile App Naming Examples

Posted on April 13, 2016

Read More

What Marketing Services Should You Expect From an App Agency?

Posted on April 9, 2016

Read More

What Every Android App Creator Should Know About Google Play Keywords And ASO

Posted on March 19, 2016

Read More

5 Tips to a Better Google Play Ranking

Posted on February 19, 2016

Read More

Choosing App Store Keywords

Posted on February 16, 2016

Choosing app store keywords for an app’s store listings has at times been viewed as the holy grail of app store optimization. The thinking was that finding the magical combination of low competition, high traffic words would drive heaps of organic traffic to even the worst of mobile apps. While keywords are a big part of ASO, Gummicube considers the initial selection of keywords as much less important than the building of a complete acquisition funnel, and the ongoing optimization of target keywords and phrases as they support the funnel.

Read More

4 Steps for Better App Store Rankings

Posted on February 12, 2016

Read More

How to Get Users to Download Your App

Posted on February 5, 2016

Read More

5 Tips For Creating A Great Mobile App Name

Posted on January 29, 2016

Read More

Localize App Keywords for Increased App Downloads

Posted on January 23, 2016

Read More

8 ASO Tools to Help You Promote Your App

Posted on January 21, 2016

Read More

Our Favorite and Top Posts of 2015

Posted on December 31, 2015

Read More

App Deep Linking Tools You Should Know

Posted on December 30, 2015

Read More

Evaluating an App Marketing Promotion Company

Posted on December 19, 2015

Read More

Building an App Store Optimization Strategy

Posted on November 5, 2015

Read More

ASO for Beginners

Posted on November 4, 2015

Read More

Mobile App Reviews for ASO

Posted on October 28, 2015

Read More

App Store Optimization Tools

Posted on October 22, 2015

Read More

App Store Optimization PDF

Posted on October 22, 2015

Read More

5 Smart Strategies For App Store Screenshots

Posted on October 7, 2015

Read More

White Hat ASO vs Black Hat ASO

Posted on October 3, 2015

Read More

Mobile App Development & App Store Optimization: What is App Success in 2015?

Posted on September 10, 2015

Read More

Relevant Search Term Coverage

Posted on August 21, 2015

Read More

Why We Don't Forecast App Store Rank or Install Volume

Posted on August 18, 2015

Read More

Google Play Short Description

Posted on July 29, 2015

Read More

Google Play Screenshot Sizes, Examples & Best Practices

Posted on July 29, 2015

Read More

Google Play Description - How to write for ranking and conversion

Posted on July 29, 2015

Read More

Google Play App Name - crafting a great App Title

Posted on July 29, 2015

Read More

App Icon Design for Google Play

Posted on July 29, 2015

Read More

Android App Marketing and Google Play ASO

Posted on July 29, 2015

Read More

App Description Examples for the Apple App Store

Posted on July 22, 2015

Read More

How to Name an App - the Apple App Name

Posted on July 22, 2015

Read More

Apple App Store ASO

Posted on July 22, 2015

Read More

App Screenshots for Apple

Posted on July 22, 2015

Read More

App Icon Design for iOS

Posted on July 22, 2015

Read More

Mobile App Discovery Challenges

Posted on July 3, 2015

Read More

Indie Dev and ASO - App Marketing Starts Here

Posted on June 18, 2015

Read More

A/B Testing for App Store Listing Optimization

Posted on June 4, 2015

Read More

Updated Google Play Description Guidelines

Posted on May 28, 2015

Read More

App Title Length and ASO

Posted on April 29, 2015

Read More

Do you know these 3 ASO Strategies? - Slides

Posted on March 30, 2015

Read More

Apple ASO in 9 Steps

Posted on March 20, 2015

Read More

Google Trends vs Apple App Store Trending

Posted on March 17, 2015

Read More

Slides - Apple App Store Optimization in 9 Steps

Posted on March 11, 2015

Read More

App Store Localization in Mobile App Marketing

Posted on March 6, 2015

Read More

How Many App Store Keyword Phrases can a Mobile App Rank for?

Posted on February 19, 2015

Read More

Why Web Search Data doesn't work for App Store SEO

Posted on February 4, 2015

Read More

Mobile App Advertising Costs and ASO

Posted on January 22, 2015

Chartboost, a leading Mobile Advertising Network, reports Cost Per Install (CPI) has increased from $1.66 to $2.69 over the last 12 months - a rise of 62%. The cost per install is often lower than competing traffic channels, and advertisers often wonder how much they should expect to pay per mobile app install. There are six primary factors that influence an advertiser's CPI.

Read More

Keyword Competition in App Store Optimization

Posted on June 16, 2014

Read More

Keyword Stuffing Is Never A Good Idea

Posted on January 9, 2014

Read More

New Report On App Store Algorithm Shows How Ratings Affects Top Apps | TechCrunch

Posted on December 10, 2013

Read More

User recommendation is the most powerful sales tool

Posted on August 14, 2013

Read More

Case Study - Fun To Do for iPad

Posted on August 14, 2013

Read More

Why App Store Optimization is key for building an audience

Posted on August 9, 2013

Read More

App Store SEO: The Inbound Marketer's Guide to Mobile

Posted on August 9, 2013

Read More