Welcome to Gummicube’s ASO Top Trends Vol 2 – a quick, one-stop-shop for the latest developments in App Store Optimization, app store trends, quick tips to improve your ASO strategy, and so much more.

Meet the anti-social media social media app, BeReal. What's this app doing right and how could it improve its performance in the App Store?

Mobile marketing strategy isn’t a dime a dozen. The key to marketing an app on the app store is fundamentally contingent upon three key factors: keyword optimization, creative optimization, and paid mobile user acquisition.

A powerful ASO strategy has to be built brick by brick. How can the developers of this hit mobile game improve their ASO strategy?

In this week’s ASO Academy, we want to go over 10 quick ASO tips on how you can improve your organic mobile user acquisition and help build your app ranking over time.

Readers and writers come together on a unique social media meets reader app, Substack Reader. How can they improve their organic discoverability on the App Store?

Welcome to this week’s ASO Weekly – Gummicube’s recurring segment where we discuss some of the biggest events in the mobile app industry & app store developments.

Improving your organic growth on the App Stores is no easy feat, but App Store Optimization (ASO) best practices make it a whole lot easier.

You’ve heard of cream of chicken, chicken soup and fried chicken – but have you heard of Chicken Police? Learn about this mobile games' ASO performance and how it can improve.

Welcome to this week’s ASO Weekly – Gummicube’s recurring segment where we discuss some of the biggest events in the mobile app industry, app store developments, and how they may affect your App Store Optimization strategy.

Dynamic exposition always makes for a good story – and game. It’s not often we see an app on the app store that has both. Featured in this week’s App Store Spotlight is the adventure and puzzle mobile game, “We’ll always have Paris”.

Welcome to this week’s ASO Weekly – Gummicube’s recurring segment where we discuss some of the biggest events in the mobile app industry. This week: TikTok, Google Play Logo & iOS 16.

Top competitors in the space often tackle more than just budgeting and savings goals but instead, offer a more tailored approach to gaining financial wellness. This hyper-personalized approach makes finance apps one of the most popular categories on the app stores.

Gaming is the largest category in the app stores combined. One out of six games on the app stores is a mobile game, so how can a developer stand out from the rest?

In an effort to make civic duties more accessible for all, the 5 Calls app makes it easy to contact members of congress. How can this app reach more people around the country?

Will there be new app stores in the future? How did a dating app skyrocket the charts in 3 months? What does iOS16 have in store for the public? Find out in this week's news.

In this week’s ASO Academy, we wanted to take some time to talk about one of the most important creative assets on your app listing: screenshots.

America’s favorite office sitcom comes to life on our mobile screens with The Office: Somehow We Manage mobile game. Learn how the developers of this game can improve their App Store Optimization strategy in this week's App Store Spotlight!

Using the power of paid campaigns with ASO best practices allows developers to position their apps more effectively. Find out how in this week's ASO Academy.

If you’re like one of the millions of Americans who check their horoscope daily, you’ll love the Co-Star. Featured in this week’s App Store Spotlight is the astrology app backed by artificial intelligence.

We’re halfway through WWDC 2022. And in this week’s ASO Academy, we want to go over some of the highlights from the past few days. Here are the biggest announcements from WWDC22

Hitting birdies into oblivion? Playing golf in an endless sand trap? Desert Golfing sounds like a nightmare for the typical golfer, but don’t let the name fool you.

This week in ASO news, we have an exciting announcement! On June 1st, 2022, Gummicube officially became a part of the Airship family.

It’s WWDC time, and the speculation and rumors are brewing among iOS developers. In just a few weeks, many of them will see what the next frontier of Apple will look like.

Apple shows the promising future of small business growth. Russia hits back at Big Tech. Google comes out with a new Play Store website design.

Whether it be for downloading the latest high-res RPG game, filing taxes, or ordering a car, there’s a reason everyone has “an app for that”.explore all of the ways in which ASO can help your app and business thrive.

Welcome to this week’s ASO Weekly. Today, we’ll explore some top stories related to the importance of user experience and design.

Commonly held myths stop many developers and mobile marketers from reaching their full potential on the app stores. In this week’s ASO Academy, let’s play a game of Myth or Fact: ASO edition.

Seasonality is an important aspect of App Store Optimization, especially during the holiday season. How have apps updated their store listings for the holidays?

Black Friday is well underway, and consumers are busy buying both in-store and online. Shopping apps have been preparing all month for this day, as well as the upcoming Cyber Monday, knowing that ranking high in the App Store and Google Play Store search results for that keyword can be very beneficial. App Store Optimization is the key to earning those high search rankings, so with that in mind, we’ll take a look at how shopping apps have updated their ASO for Black Friday.

The mobile app market is growing at an exponential rate, and as it stands, more than half the world now uses smartphones, which equates to roughly 4.92 billion global mobile users. Across the globe, mobile app developers are adopting an ASO strategy to change their app’s metadata to increase discoverability in the new market. While creating an app’s visibility in the market is essential, developers looking to expand their app’s appeal on a global scale need to correctly localize their app to increase conversion. According to data we have verified, developers who took the steps to localize their iOS app saw download rates in the same country increase by 130 percent on average. In turn, increasing their revenue by 25 percent. Localization is necessary to appeal to users on a global scale and incentivize users to convert. If users see an app that is in their native language, they are more likely to spend money on the app and download.

Choosing app store keywords for an app’s store listings has at times been viewed as the holy grail of app store optimization. The thinking was that finding the magical combination of low competition, high traffic words would drive heaps of organic traffic to even the worst of mobile apps. While keywords are a big part of ASO, Gummicube considers the initial selection of keywords as much less important than the building of a complete acquisition funnel, and the ongoing optimization of target keywords and phrases as they support the funnel.

Chartboost, a leading Mobile Advertising Network, reports Cost Per Install (CPI) has increased from $1.66 to $2.69 over the last 12 months - a rise of 62%. The cost per install is often lower than competing traffic channels, and advertisers often wonder how much they should expect to pay per mobile app install. There are six primary factors that influence an advertiser's CPI.