Gummicube Blog

Want more ASO tips?

Contact Us!
+250% Installs!

ASO Topics


ASO Weekly: The User Experience

Posted on May 20, 2022

Welcome to this week’s ASO Weekly. Today, we’ll explore some top stories related to the importance of user experience and design.

Read More

ASO Academy: Optimization Mythbusting

Posted on May 18, 2022

Commonly held myths stop many developers and mobile marketers from reaching their full potential on the app stores. In this week’s ASO Academy, let’s play a game of Myth or Fact: ASO edition.

Read More

App Store Optimization and Seasonality for the End of 2020

Posted on November 9, 2020

Seasonality is an important aspect of App Store Optimization, especially during the holiday season. How have apps updated their store listings for the holidays?

Read More

Google Play Screenshots and Video Best Practices: What does Google Recommended?

Posted on September 26, 2020

Read More

App Keywords: Choosing the Right Keywords for Your ASO

Posted on August 27, 2020

Read More

Complete ASO Solution

Gummicube addresses every aspect of ASO from technology to execution and measurement


ASO Best Practices: The Importance of Iteration

Posted on August 20, 2020

Read More

App Icon Optimization

Posted on July 23, 2020

Read More

App Clips and App Store Optimization

Posted on June 30, 2020

Read More

App Store Optimization for Meditation Apps

Posted on June 11, 2020

Read More

Screenshot Copy ASO Best Practices

Posted on June 6, 2020

Read More

App Descriptions Best Practices

Posted on May 7, 2020

Read More

Google Play Short Description ASO Best Practices

Posted on May 5, 2020

The Google Play Short Description provides users with a quick introduction to your app. While the Long Description can delve into specifics of app features, the Short Description needs to be more concise. With that in mind, let’s examine how the Google Play Short Description helps with App Store Optimization and the best practices for writing one.

Read More

App Store Promotional Text ASO Best Practices

Posted on May 2, 2020

Read More

Google Play Screenshot Guidelines & Best Practices

Posted on April 28, 2020

Read More

Spring Seasonality for App Store Optimization

Posted on April 10, 2020

Read More

App Store Optimization for Homework Apps

Posted on April 4, 2020

App Store Optimization is important for apps of all types, from educational apps to mobile games. With schools having teachers instruct remotely and many closing down for a month or longer, mobile apps can help educators assign homework and students complete their assignments. Continuing with their theme of featuring apps that can be used while users are sheltered in place, Apple just featured a list of apps for helping with homework. This makes it a good time to understand how homework apps can utilize App Store Optimization.

Read More

App Store Video Guidelines: How Apple and Google are Different

Posted on March 27, 2020

Read More

App Store Optimization for Telecommuting Apps

Posted on March 14, 2020

There are apps out there for nearly every purpose, and all of them can benefit from App Store Optimization. As workers and companies look into telecommuting options that enable them to work from home or on the go, apps offering such capabilities should examine their App Store Optimization to ensure they’re reaching and converting the optimal number of users. Here are some ASO tips for telecommuting apps.

Read More

Preparing for Apple’s New App Store Categories

Posted on March 12, 2020

Read More

App Store Icon Best Practices for ASO

Posted on March 7, 2020

Read More

App Store Optimization for First-Time Founders

Posted on February 22, 2020

Read More

Google Play ASO: What You Need to Know

Posted on February 1, 2020

Read More

What Are Apple Search Ads?

Posted on January 23, 2020

Read More

App Store Ranking and ASO

Posted on January 17, 2020

Read More

App Store Optimization for Translation Apps

Posted on January 16, 2020

Read More

2019 App Store Optimization: Year in Review

Posted on December 20, 2019

Read More

App Store Optimization New Year’s Resolutions for 2020

Posted on December 19, 2019

Read More

What Makes a Good App: Apple and Google’s Best of 2019 & ASO

Posted on December 13, 2019

Read More

What is ASO? Get Started Optimizing Your App

Posted on December 4, 2019

New app developers may feel overwhelmed trying to get their apps discovered on the stores. They may have heard that App Store Optimization (ASO) is important to succeed, but might not know what ASO is or how to get started. As such, we’re here to answer the first question every developer looking into App Store Optimization needs to ask: what is ASO?

Read More

Why Retailers Need Shopping Apps & ASO

Posted on November 21, 2019

Read More

Mobile Game Localization: More Than Just Translation

Posted on October 31, 2019

Read More

What is in a Name? Why Your iOS App’s Name Matters for ASO

Posted on October 19, 2019

Choosing a name for your app is important in more ways than you might think. Not only is it key for your branding and informing users of its purpose, but it also is essential for App Store Optimization. Your iOS app’s title and subtitle influence your keywords, provide value propositions and have an impact on conversions, so you should fully understand the best practices for naming your app.

Read More

iOS 13 Adoption at 50%: What this Means for Your ASO Strategy

Posted on October 18, 2019

Read More

Designing Your Creative Sets for Dark Mode

Posted on October 9, 2019

Read More

Google Play Experiments: Test for the Best

Posted on August 8, 2019

Read More

How to Optimize App Store Keywords

Posted on August 3, 2019

Read More

App Store Keyword Rules to Remember

Posted on June 27, 2019

Read More

App Store Optimization Strategies You Can Use Today

Posted on June 22, 2019

Read More

Localizing Your App Store Description

Posted on April 11, 2019

Read More

How Casino Apps Stay Compliant

Posted on March 7, 2019

Read More

Avoid App Store Rejection for Loading External Resources

Posted on February 23, 2019

Read More

Understanding Total Keyword Rankings

Posted on February 8, 2019

Read More

Search Ads: Basic vs Advanced

Posted on February 1, 2019

Read More

ASO New Year’s Resolutions for 2019

Posted on January 5, 2019

Read More

Black Friday Apps: Who Did App Store Optimization Right?

Posted on November 24, 2018

Black Friday is well underway, and consumers are busy buying both in-store and online. Shopping apps have been preparing all month for this day, as well as the upcoming Cyber Monday, knowing that ranking high in the App Store and Google Play Store search results for that keyword can be very beneficial. App Store Optimization is the key to earning those high search rankings, so with that in mind, we’ll take a look at how shopping apps have updated their ASO for Black Friday.

Read More

App Store Optimization: 3 Main Factors to Measure ASO Success

Posted on September 14, 2018

App Store Optimization is vital for any app. It helps apps both reach users and appeal to them, through research and best practices. But once your ASO strategy is in place, how do you know if it’s working? What do we use to measure the success of ASO? There are several factors one can look at to determine how well their App Store Optimization is working.

Read More

The Power of Users: Can User Feedback Force Developers to Make Changes?

Posted on April 6, 2018

Users are the undeniable backbone of any product’s success. While it is best to develop a commodity that is well-received by users, it is just as crucial to keep users engaged and happy so they are actively using that product. To stay ahead of this, developers and companies maintain consistent Reputation Management strategies using user feedback to ensure that the needs of their customers are heard and to keep them coming back. But what happens if there’s an update or new product that isn’t well-received? If the users are unhappy and the developers stand their ground, can a company, product or app still find success? Let’s look at the power users have on apps, developers and companies and whether they were able to force change.

Read More

How the UI and UX of an App Affect Users

Posted on March 23, 2018

Read More

Do Brand Names Guarantee Downloads?

Posted on February 8, 2018

Read More

White Hat vs Black Hat ASO: The Do's & Don'ts

Posted on December 16, 2017

Read More

Google Play Descriptions - ASO Tips

Posted on May 13, 2017

Read More

App Localization: Why Your Mobile Marketing Strategy Needs Global ASO

Posted on April 7, 2017

Read More

ASO For Retail Apps: Create Visibility and Convert Users

Posted on March 31, 2017

Read More

ASO Helps Developers Struggling to Retain Users

Posted on March 25, 2017

As people increase their time on their mobile apps, it begs the question of how well apps are retaining users? Developers continue to struggle retaining users after they have downloaded an app. According to AppsFlyer, the number of users that remain on an app after downloading is roughly 10-12 percent after seven days and drops to a dismal 4-5 percent after thirty days. AppsFlyer has the retention rates broken down into divisions for both iOS and Android that include the click-to-install rates. Retention rates are looked at from every angle, and were examined through organic and non-organic users by comprising data of users who were active on days 1, 7 and 30. While the rates have technically improved year-over-year, developers are still finding it difficult to retain users. More developers need to improve their app’s metadata by practicing App Store Optimization (ASO), which will improve app retention rates.

Read More

App Store Search Ads - Top 5 Strategies for the Best Search Ads

Posted on January 30, 2017

Read More

January 2017 Search Ads - What Will be Popular?

Posted on January 11, 2017

Read More

Conversion Optimization - Why It Matters for ASO

Posted on May 23, 2016

Read More

App Store Screenshots - Which Orientation Should My App's Screenshots Be?

Posted on May 5, 2016

Read More

Mobile App Naming Examples

Posted on April 13, 2016

Read More

What Marketing Services Should You Expect From an App Agency?

Posted on April 9, 2016

Read More

What Every Android App Creator Should Know About Google Play Keywords And ASO

Posted on March 19, 2016

Read More

5 Tips to a Better Google Play Ranking

Posted on February 19, 2016

Read More

Choosing App Store Keywords

Posted on February 16, 2016

Choosing app store keywords for an app’s store listings has at times been viewed as the holy grail of app store optimization. The thinking was that finding the magical combination of low competition, high traffic words would drive heaps of organic traffic to even the worst of mobile apps. While keywords are a big part of ASO, Gummicube considers the initial selection of keywords as much less important than the building of a complete acquisition funnel, and the ongoing optimization of target keywords and phrases as they support the funnel.

Read More

4 Steps for Better App Store Rankings

Posted on February 12, 2016

Read More

How to Get Users to Download Your App

Posted on February 5, 2016

Read More

5 Tips For Creating A Great Mobile App Name

Posted on January 29, 2016

Read More

Localize App Keywords for Increased App Downloads

Posted on January 23, 2016

Read More

8 ASO Tools to Help You Promote Your App

Posted on January 21, 2016

Read More

Our Favorite and Top Posts of 2015

Posted on December 31, 2015

Read More

App Deep Linking Tools You Should Know

Posted on December 30, 2015

Read More

Evaluating an App Marketing Promotion Company

Posted on December 19, 2015

Read More

Building an App Store Optimization Strategy

Posted on November 5, 2015

Read More

ASO for Beginners

Posted on November 4, 2015

Read More

Mobile App Reviews for ASO

Posted on October 28, 2015

Read More

App Store Optimization Tools

Posted on October 22, 2015

Read More

App Store Optimization PDF

Posted on October 22, 2015

Positioning mobile apps in the app stores globally for discovery and installs from the massive organic app store search traffic volumes is one of the best long-term strategies for success in the app stores. Creating an app store listing, testing and regularly adjusting to changing market demands is called app store optimization or ASO. In the below whitepaper, we will introduce:

Read More

5 Smart Strategies For App Store Screenshots

Posted on October 7, 2015

Read More

White Hat ASO vs Black Hat ASO

Posted on October 3, 2015

Read More

Mobile App Development & App Store Optimization: What is App Success in 2015?

Posted on September 10, 2015

Read More

Relevant Search Term Coverage

Posted on August 21, 2015

Read More

Why We Don't Forecast App Store Rank or Install Volume

Posted on August 18, 2015

Read More

Google Play Short Description

Posted on July 29, 2015

Read More

Google Play Screenshot Sizes, Examples & Best Practices

Posted on July 29, 2015

Read More

Google Play Description - How to write for ranking and conversion

Posted on July 29, 2015

Read More

Google Play App Name - crafting a great App Title

Posted on July 29, 2015

Read More

App Icon Design for Google Play

Posted on July 29, 2015

Before a potential user sees an app's description, screenshots, video or ratings, users see an app's icon. Google Play App Icons Used as sort of an app logo - the app icon's primary role in app store optimization for Google Play is in conversion. There are many theories on app icon design, from which colors to use to the use of text vs no text. Generally, the goal should be to efficiently communicate the app's main features or otherwise align to them. "Efficient" app icon design in this case means "simple". Because of the impact of the App Icon design on app conversion, we we recommend asking potential users, via a focus group or polling an email list.

Read More

Android App Marketing and Google Play ASO

Posted on July 29, 2015

Read More

App Description Examples for the Apple App Store

Posted on July 22, 2015

Read More

How to Name an App - the Apple App Name

Posted on July 22, 2015

Read More

Apple App Store ASO

Posted on July 22, 2015

Read More

App Screenshots for Apple

Posted on July 22, 2015

Read More

App Icon Design for iOS

Posted on July 22, 2015

Read More

Mobile App Discovery Challenges

Posted on July 3, 2015

Read More

Indie Dev and ASO - App Marketing Starts Here

Posted on June 18, 2015

Read More

A/B Testing for App Store Listing Optimization

Posted on June 4, 2015

Read More

Updated Google Play Description Guidelines

Posted on May 28, 2015

Read More

App Title Length and ASO

Posted on April 29, 2015

What is the impact of mobile app name length? If Apple provides 255 characters for my app name - and indexes each word for search, why not just fill it to the brim with keywords? Not only does Apple provide 255 characters for app name, but also weighs keywords found in the app title more heavily than those found in the keywords field.

Read More

Do you know these 3 ASO Strategies? - Slides

Posted on March 30, 2015

Read More

Apple ASO in 9 Steps

Posted on March 20, 2015

Read More

Google Trends vs Apple App Store Trending

Posted on March 17, 2015

Read More

Slides - Apple App Store Optimization in 9 Steps

Posted on March 11, 2015

Read More

App Store Localization in Mobile App Marketing

Posted on March 6, 2015

App Localization is important because mobile is a global phenomenon - with smartphones surpassing PCs and expected to exceed 2 billion devices in 2015. Consider for 2014:

Read More

How Many App Store Keyword Phrases can a Mobile App Rank for?

Posted on February 19, 2015

Read More

Why Web Search Data doesn't work for App Store SEO

Posted on February 4, 2015

Read More

Mobile App Advertising Costs and ASO

Posted on January 22, 2015

Chartboost, a leading Mobile Advertising Network, reports Cost Per Install (CPI) has increased from $1.66 to $2.69 over the last 12 months - a rise of 62%. The cost per install is often lower than competing traffic channels, and advertisers often wonder how much they should expect to pay per mobile app install. There are six primary factors that influence an advertiser's CPI.

Read More

Keyword Competition in App Store Optimization

Posted on June 16, 2014

Read More

Keyword Stuffing Is Never A Good Idea

Posted on January 9, 2014

Read More

New Report On App Store Algorithm Shows How Ratings Affects Top Apps | TechCrunch

Posted on December 10, 2013

A new report released today confirms earlier findings indicating a mobile app’s ranking in the iTunes App Store is now taking into account ratings and other metrics in order to help determine its place on the charts. According to Appurify, the Google Ventures-backed startup behind an app de..

Read More

User recommendation is the most powerful sales tool

Posted on August 14, 2013

Read More

Case Study - Fun To Do for iPad

Posted on August 14, 2013

Read More

Why App Store Optimization is key for building an audience

Posted on August 9, 2013

Just like SEO optimization for web sites, it’s important for developers to tweak their App Store listings. Check out our post on VentureBeat here:

Read More

App Store SEO: The Inbound Marketer's Guide to Mobile

Posted on August 9, 2013

Read More