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App Store Optimization for First-Time Founders

Posted on February 22nd, 2020

App Store Optimization (ASO) is a term that gets brought up frequently when discussing mobile app marketing, and for good reason. ASO can help a developer reach a wider audience and improve installs, but first-time app developers and founders may not be sure where to start. If you’re a first-time founder looking to understand App Store Optimization, here is what you need to know for getting started with ASO, metrics you need to understand and what to expect when you optimize.

Google Play ASO: What You Need to Know

Posted on February 1st, 2020

Google Play ASO requires different techniques and strategies than ASO for the Apple App Store. As the stores use different algorithms and have different rules, the same optimizations cannot work on both. App developers ready to launch their Android apps should know how to optimize them for the Google Play Store.

What Are Apple Search Ads?

Posted on January 23rd, 2020

Apple Search Ads (ASA) is a powerful tool for reaching users on the Apple App Store. In addition to gaining paid installs, a good Search Ads campaign can also benefit an app’s organic growth. As it is a helpful tool for App Store Optimization, developers and marketers looking to start an ASA campaign should know a few key things about Search Ads.

App Store Ranking and ASO

Posted on January 17th, 2020

App Store rankings are key to success on the App Store and Play Store. An app’s ranking determines how easy it is for users to find it in the stores. Since 70% of app discoverability happens in searches, the higher your app ranks for search terms, the better your chances of it being downloaded are. In order to succeed, app developers must understand how the stores determine rankings, as well as how App Store Optimization can help.

App Store Optimization for Translation Apps

Posted on January 16th, 2020

There are multitudes of apps on the market that can serve nearly every need, but with the great variety comes intense competition. Translator apps are a great example of apps with high competition and high demand – which means that App Store Optimization can be a deciding factor in their success. Here are some factors translation app developers should consider for their App Store Optimization strategies.

2019 App Store Optimization: Year in Review

Posted on December 20th, 2019

With 2019 nearing its end, it’s time to take a look back and see how App Store Optimization has changed over the past year. The year was filled with changes that impacted all parts of the app ecosystem, from new devices and operating systems to new store guidelines and developer tools. Let’s take a trip through the year and see some of the biggest changes to come out of 2019.

What Makes a Good App: Apple and Google’s Best of 2019 & ASO

Posted on December 13th, 2019

With 2019 coming to an end, Apple and Google have announced their picks for the top apps of the year. Apple’s “App of the Year” and Google’s “Best of 2019” winners are good examples of what makes a successful app. Of course, even the best apps can still benefit from App Store Optimization, so we can see how ASO impacts these apps and their success. Let’s take a look at some of the winners and see what they can tell us about what makes a good app.

What is ASO? Get Started Optimizing Your App

Posted on December 4th, 2019

New app developers may feel overwhelmed trying to get their apps discovered on the stores. They may have heard that App Store Optimization (ASO) is important to succeed, but might not know what ASO is or how to get started. As such, we’re here to answer the first question every developer looking into App Store Optimization needs to ask: what is ASO?

Why Retailers Need Shopping Apps & ASO

Posted on November 21st, 2019

The key success factor in any industry, especially amongst retailers, is the continual optimization for consumer buying trends as new technology emerges. Shopping has changed from brick and mortar stores to e-commerce, then from e-commerce to m-commerce. This shift in consumer shopping behavior has impacted many retailers' bottom line.

Mobile Game Localization: More Than Just Translation

Posted on October 31st, 2019

Apps and mobile game developers typically want to reach a worldwide audience. Getting users around the world to enjoy an app can be both profitable and fulfilling. In order to reach users overseas, they’ll have to localize their apps for each region. The localization process extends beyond the app itself – localizing an app’s ASO is also important, especially for mobile games trying to reach a wider audience.

What is in a Name? Why Your iOS App’s Name Matters for ASO

Posted on October 19th, 2019

Choosing a name for your app is important in more ways than you might think. Not only is it key for your branding and informing users of its purpose, but it also is essential for App Store Optimization. Your iOS app’s title and subtitle influence your keywords, provide value propositions and have an impact on conversions, so you should fully understand the best practices for naming your app.

iOS 13 Adoption at 50%: What this Means for Your ASO Strategy

Posted on October 18th, 2019

Apple recently announced that iOS half of all Apple devices are currently running iOS 13, including a larger percentage of all devices introduced in the last four years. The latest operating system can run on iPhone SE devices and on, as well as the 7th generation iPod touch, although iPhone 5s, 6 and 6 Plus are no longer supported. This means that developers can potentially gain or lose a large portion of their audience based on how well their apps are designed for the latest operating system, and their App Store Optimization is updated accordingly.

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