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App Store News - ASO Weekly

Posted on May 27, 2022

Apple shows the promising future of small business growth. Russia hits back at Big Tech. Google comes out with a new Play Store website design.

Can ASO Help Your Business? - ASO Academy

Posted on May 25, 2022

Whether it be for downloading the latest high-res RPG game, filing taxes, or ordering a car, there’s a reason everyone has “an app for that”.explore all of the ways in which ASO can help your app and business thrive.

The App User Experience - ASO Weekly

Posted on May 20, 2022

Welcome to this week’s ASO Weekly. Today, we’ll explore some top stories related to the importance of user experience and design.

Optimization Mythbusting - ASO Academy

Posted on May 18, 2022

Commonly held myths stop many developers and mobile marketers from reaching their full potential on the app stores. In this week’s ASO Academy, let’s play a game of Myth or Fact: ASO edition.

Google Play Screenshots and Video Best Practices: What does Google Recommended?

Posted on September 26, 2020

When you launch an app on the Google Play Store, you’ll want to ensure users will like what they see. Your creatives, including the Google Play Screenshots and Promo Video, will make a major difference in whether or not users convert. In order to assist, Google has published advice for managing graphic assets alongside the guidelines, which can be used to assist with your App Store Optimization.

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App Keywords: Choosing the Right Keywords for Your ASO

Posted on August 27, 2020

Your app keywords will determine how users find your app. If you want to be discovered, you need to choose your keywords wisely. But where does one even begin? How do you know what keywords will help your app the most? By following App Store Optimization best practices, you can identify and implement the keywords that are most suited to help your app grow and reach users.

ASO Best Practices: The Importance of Iteration

Posted on August 20, 2020

App Store Optimization is an ongoing process. If you want to maintain consistent downloads and high keyword rankings, you need to continue striving to improve. This makes iteration one of the ASO Best Practices that can help apps compete as time goes by and trends change. How can iterative updates help your app? Each new iteration can provide improvements, new insights or tests for your optimization, which we shall explore.

App Icon Optimization

Posted on July 23, 2020

App Store Optimization requires optimizing all aspects of your app, especially the visual elements. What visual makes a first impression more than the App Icon? Your App Icon plays a significant role in drawing users to the app and conversions. Creating an optimized icon is essential for a fully optimized app, but where do you begin?

App Clips and App Store Optimization

Posted on June 30, 2020

When Apple announced App Clips at WWDC 2020, it was described as a new means to improve app discovery and usage. With more information about App Clips coming out, we can learn how they do that and how developers can utilize them to improve conversions. App Clips described by Apple as “a great way for users to quickly access and experience what your app has to offer.” It accomplishes this by enabling iOS 14 devices to instantly

App Store Optimization for Meditation Apps

Posted on June 11, 2020

When times are stressful, people often turn to meditation to help calm their minds. This is good news for meditation apps, right? Yes, assuming users can find the app and are convinced to download it. If developers of meditation apps want to gain users, they need App Store Optimization. Without ASO, they’ll be unable to reach users in need of a little mindfulness.

Screenshot Copy ASO Best Practices

Posted on June 6, 2020

Do you want your app screenshots to stand out? Do you want to engage with users from the very first image and get them to install your app? A picture may say a thousand words, but sometimes it takes a little more to truly reach users. If you want to convey the value and functionality of your app from the very first impression, screenshot copy can help.