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App Store Spotlight: The Office - Somehow We Manage

App Store Spotlight: The Office - Somehow We Manage

Posted on June 20th, 2022

America’s favorite office sitcom comes to life on our mobile screens with The Office: Somehow We Manage mobile game. Learn how the developers of this game can improve their App Store Optimization strategy in this week's App Store Spotlight!

App Store Spotlight: Co-Star

App Store Spotlight: Co-Star

Posted on June 13th, 2022

If you’re like one of the millions of Americans who check their horoscope daily, you’ll love the Co-Star. Featured in this week’s App Store Spotlight is the astrology app backed by artificial intelligence.

ASO Weekly: WWDC22, Antitrust Investigation & App Headlines

ASO Weekly: WWDC22, Antitrust Investigation & App Headlines

Posted on June 10th, 2022

Welcome to this week’s ASO Weekly – Gummicube’s recurring segment where we discuss some of the biggest events in the mobile app industry, app store developments, and how they may affect your App Store Optimization strategy.

The Top WWDC22 Announcements Recap

The Top WWDC22 Announcements Recap

Posted on June 8th, 2022

We’re halfway through WWDC 2022. And in this week’s ASO Academy, we want to go over some of the highlights from the past few days. Here are the biggest announcements from WWDC22

App Store Spotlight: Desert Golfing

App Store Spotlight: Desert Golfing

Posted on June 6th, 2022

Hitting birdies into oblivion? Playing golf in an endless sand trap? Desert Golfing sounds like a nightmare for the typical golfer, but don’t let the name fool you.

ASO Weekly: Airship Acquires Gummicube

ASO Weekly: Airship Acquires Gummicube

Posted on June 3rd, 2022

This week in ASO news, we have an exciting announcement! On June 1st, 2022, Gummicube officially became a part of the Airship family.

ASO Weekly: App Store News

ASO Weekly: App Store News

Posted on May 27th, 2022

Apple shows the promising future of small business growth. Russia hits back at Big Tech. Google comes out with a new Play Store website design.

ASO Weekly: The User Experience

ASO Weekly: The User Experience

Posted on May 20th, 2022

Welcome to this week’s ASO Weekly. Today, we’ll explore some top stories related to the importance of user experience and design.

Google Play Screenshots and Video Best Practices: What does Google Recommended?

Google Play Screenshots and Video Best Practices: What does Google Recommended?

Posted on September 26th, 2020

When you launch an app on the Google Play Store, you’ll want to ensure users will like what they see. Your creatives, including the Google Play Screenshots and Promo Video, will make a major difference in whether or not users convert. In order to assist, Google has published advice for managing graphic assets alongside the guidelines, which can be used to assist with your App Store Optimization.

App Keywords: Choosing the Right Keywords for Your ASO

App Keywords: Choosing the Right Keywords for Your ASO

Posted on August 27th, 2020

Your app keywords will determine how users find your app. If you want to be discovered, you need to choose your keywords wisely. But where does one even begin? How do you know what keywords will help your app the most?

ASO Best Practices: The Importance of Iteration

ASO Best Practices: The Importance of Iteration

Posted on August 20th, 2020

App Store Optimization is an ongoing process. If you want to maintain consistent downloads and high keyword rankings, you need to continue striving to improve. This makes iteration one of the ASO Best Practices that can help apps compete as time goes by and trends change.