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App Store Spotlight: We'll always have Paris

Posted on July 11, 2022

Dynamic exposition always makes for a good story – and game. It’s not often we see an app on the app store that has both. Featured in this week’s App Store Spotlight is the adventure and puzzle mobile game, “We’ll always have Paris”.

4 Tips For Optimizing Your Finance App

Posted on July 6, 2022

Top competitors in the space often tackle more than just budgeting and savings goals but instead, offer a more tailored approach to gaining financial wellness. This hyper-personalized approach makes finance apps one of the most popular categories on the app stores.

5 Tips for Optimizing Your Mobile Game

Posted on June 29, 2022

Gaming is the largest category in the app stores combined. One out of six games on the app stores is a mobile game, so how can a developer stand out from the rest?

App Store Spotlight: 5 Calls

Posted on June 27, 2022

In an effort to make civic duties more accessible for all, the 5 Calls app makes it easy to contact members of congress. How can this app reach more people around the country?

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4 App Screenshot Tips & Tricks

Posted on June 22, 2022

In this week’s ASO Academy, we wanted to take some time to talk about one of the most important creative assets on your app listing: screenshots.

App Store Spotlight: The Office - Somehow We Manage

Posted on June 20, 2022

America’s favorite office sitcom comes to life on our mobile screens with The Office: Somehow We Manage mobile game. Learn how the developers of this game can improve their App Store Optimization strategy in this week's App Store Spotlight!

Search Ads & App Store Optimization

Posted on June 15, 2022

Using the power of paid campaigns with ASO best practices allows developers to position their apps more effectively. Find out how in this week's ASO Academy.

App Store Spotlight: Co-Star

Posted on June 13, 2022

If you’re like one of the millions of Americans who check their horoscope daily, you’ll love the Co-Star. Featured in this week’s App Store Spotlight is the astrology app backed by artificial intelligence.

ASO Weekly: WWDC22, Antitrust Investigation & App Headlines

Posted on June 10, 2022

Welcome to this week’s ASO Weekly – Gummicube’s recurring segment where we discuss some of the biggest events in the mobile app industry, app store developments, and how they may affect your App Store Optimization strategy. This week, we’ll be exploring: * Takeaways for developers from WWDC22 * Big Tech’s looming antitrust investigation in the UK * App making headlines