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When Apple announced App Clips at WWDC 2020, it was described as a new means to improve app discovery and usage. With more information about App Clips coming out, we can learn how they do that and how developers can utilize them to improve conversions.
Do you want your app screenshots to stand out? Do you want to engage with users from the very first image and get them to install your app?
App descriptions are essential for App Store Optimization and conversions. They tell users what an app has to offer, why they should download it and how it can help them. Additionally, they provide valuable data to the App Store and Google Play Store that can be used for paid campaigns and indexation. If you want to create app descriptions that can help improve conversions and help with your App Store Optimization, here are some best practices to follow.
The Google Play Short Description provides users with a quick introduction to your app. While the Long Description can delve into specifics of app features, the Short Description needs to be more concise. With that in mind, let’s examine how the Google Play Short Description helps with App Store Optimization and the best practices for writing one.
App Store Promotional Text, which was introduced in 2017 with the release of iOS 11, is a unique feature of the iOS App Store. While it is displayed to users as part of the description, it is a separate section from the description on App Store Connect. It’s not indexed for keywords, but still plays an important role in App Store Optimization. Let’s take a look at the App Store Promotional Text and see how it can best be used for App Store Optimization.
Google Play screenshot sets are important aspects of App Store Optimization for the Play Store. As the Play Store changes, one must reevaluate what the screenshot best practices and examples are to ensure the app continues to draw clicks and convert users.
App Store Optimization requires updating to keep an app relevant, including seasonal updates. With spring starting soon, it’s important for app developers to see if there are any seasonal changes or events that they should update their apps and ASO to account for. Here are several ways that apps can update for springtime events to help them remain relevant as the seasons turn.
App Store Optimization is important for apps of all types, from educational apps to mobile games. With schools having teachers instruct remotely and many closing down for a month or longer, mobile apps can help educators assign homework and students complete their assignments. Continuing with their theme of featuring apps that can be used while users are sheltered in place, Apple just featured a list of apps for helping with homework. This makes it a good time to understand how homework apps can utilize App Store Optimization.
An App Store Video is a creative asset for most mobile apps and games that can provide a look at the app in action, making it an important part of App Store Optimization. The video should be carefully designed to demonstrate the app and its features in an engaging manner, which may require creating different videos for the Apple App Store and Google Play Store. It’s important to understand the different rules and guidelines for each store when designing an app video.
There are apps out there for nearly every purpose, and all of them can benefit from App Store Optimization. As workers and companies look into telecommuting options that enable them to work from home or on the go, apps offering such capabilities should examine their App Store Optimization to ensure they’re reaching and converting the optimal number of users. Here are some ASO tips for telecommuting apps.
Apple recently announced the addition of new App Store categories: “Developer Tools” and “Graphics & Design.” When these categories are added, apps across the store are likely to see their rankings change as a result of reindexation. App developers should determine if moving their app to one of the new categories will be beneficial, understand how these changes will shake up rankings and prepare their App Store Optimization accordingly.
The App Store Icon provides users with a first impression of an app before they even click on its page. Whether the app appears as a featured app, in searches or in a category list, users will see the icon. This makes the icon an important creative asset for every app, and an understanding of App Store Optimization best practices for App Store Icons critical to conversion.